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purplecarrot.com

https://purplecarrot.com· First analyzed 14 May 2026· Updated 14 May 2026
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purplecarrot.com
Desktop screenshot of purplecarrot.com
Mobile screenshot of purplecarrot.com
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.5.120

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

kanye.ns.cloudflare.com.dina.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
279 ms10%
Speed Index
363 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
23 KB
111 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

10 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity
Google Tag Manager

CSS Frameworks

1
Tailwind CSS

Customer Support

1
Zendesk

Advertising

1
Microsoft Advertising

Popups & Forms

1
Wisepops

CDN

1
Cloudflare

SEO Analysis

D59/100
16
7
1
Meta Tags12/15
Content5/12
Headings8/8
Technical16/25
E-E-A-T0/7
Images1/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
P
purplecarrot.compurplecarrot.com

Purple Carrot Plant-Based Meal Delivery

Discover the power of a plant-based diet. Receive new plant-based recipes and pre-portioned ingredients delivered to your door each week

Title Length39 chars

Recommended: 50-60 chars (~233px / 580px)

Description Length136 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (5/5) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

2,175 URLs

robots.txt

3 rules

Local SEO

Local Search Readiness

8/100
Poor
3 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F33/100
Bot Access
20/25
Machine Read.
4/25
Schema Data
0/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:1%
Words:166
Token eff.:Too Short
Depth:2/5

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headingsavg 4w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
62/100
12
Passed
2
Critical
3
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
8/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
65/100
A+
2 mg
CO₂e / view
23.5 KB
Page Weight
95%
Cleaner Than
New Visitor
3 mg
vs
Returning (cached)
1 mg
Annual (10K/mo)
288 g
Emission Segments
Data Center
<0.001 g
Network
<0.001 g
Device
2 mg
Resource Breakdown
HTML
23.5 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

35%Critical
Critical / Transactional

HTTPS

WAF

45d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

31.03.2026

Valid Until

29.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

purplecarrot.com*.purplecarrot.com

SHA-256 Fingerprint

11:13:80:E7:85:E1:ED:12:81:5F:6C:1F:B5:2A:C4:DE:99:F6:18:51...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache)
cf-cache-status
BYPASS
cf-ray🇫🇷 Paris
9fb9c6ee589111ff-CDG
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=utf-8
date
Thu, 14 May 2026 12:06:29 GMT
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx3.googlemail.com
alt2.aspmx.l.google.com
alt1.aspmx.l.google.com
aspmx.l.google.com

+1 more

Domain Information

purplecarrot.com

Domain Age
26y 9m

Created

12.08.1999

Expires

12.08.2027

Last Updated

02.10.2025

Registrar

Tucows Domains Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Open Sans

WCAG AAA
72/100
Readability
/30
22/30

16px · LH 1.63

Hierarchy
/20
11/20

1.17x ratio

WCAG
/25
23/25

7.37:1 min contrast

Performance
/25
16/25

2 fonts · 4 req

Heading Font

Open Sans

Sans19px

Body Font

Open Sans

Sans16px

Contrast Ratio

7.37:1

WCAG AAA (≥7:1)

Reading Comfort

Single Font Family

left aligned
19px
h1
18px
h2

✅ Excellent readability: 16px body text is ideal for all devices.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.4:1).

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 2 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFluid Type

Color Palette

5 unique colors
4.34:1 AA Large Light
#ffffff
Background· 39.4%
#787a74
Other· 3.4%
#f8efe8
Primary· 51.6%
#e2fb95
Accent· 5.3999999999999995%
#eff5cc
Accent· 0.1%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

2
Microsoft ClarityFree
Google AnalyticsFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

2

Categories

4

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

23 Resources

20
Scripts
3
Styles
17
Async
3
Defer

Top Script Sources

loader.wisepops.com(3)connect.facebook.net(3)cdn.us.heap-api.com(2)sgtm.purplecarrot.com(2)scripts.clarity.ms(1)

Website Identity

purplecarrot.com

partnerships@purplecarrot.com
26 years old
Location detected: 🇨🇦 Canadavia ip
Tucows Domains Inc.📧 Google Workspaceen

Sponsored

Last analyzed: 14 May 2026 at 12:07

Historical Analysis & Change Tracking