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purina.co.nz

https://purina.co.nz· First analyzed 24 May 2026· Updated 24 May 2026
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purina.co.nz
Desktop screenshot of purina.co.nz
Mobile screenshot of purina.co.nz
Mobile

Sponsored

Hosting Provider

Pantheon
pantheon.io

IP Address

23.185.0.3

Site Location

🇳🇿 New Zealandvia tld

Server Location

🇺🇸 San Francisco, United States

ASN

AS54113

Organization

Pantheon

Server

Nginx

CDN

Fastly

Nameservers

amsdns1.nestle.com.aoadns1.nestle.com.ctrdns1.nestle.com.eurdns1.nestle.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
521 ms10%
Speed Index
677 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.3 MB
76 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Drupal

Technology Stack

6 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Web Servers

1
Nginx

SEO Analysis

B71/100
22
3
2
Meta Tags15/15
Content11/12
Headings0/8
Technical23/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
P
purina.co.nzpurina.co.nz

Official Site & Pet Nutrition | Purina New Zealand

Discover expert pet care advice, quality cat and dog food, and trusted nutrition to help your pets live healthier, happier lives with Purina New Zealand.

Title Length50 chars

Recommended: 50-60 chars (~295px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (35/60) — critical for accessibility and SEO

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

1,127 URLs

robots.txt

53 rules

Local SEO

Local Search Readiness

16/100
Poor
4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
4/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:9%
Words:2,688
Token eff.:Optimal
Depth:1/5

Structured Data

2 JSON-LD
Organization×1.1(min)WebSiteSearchAction

Citation Readiness

Opening Summary237w
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
10
Passed
3
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
12/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
5 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
31/100
E
286 mg
CO₂e / view
2.3 MB
Page Weight
50%
Cleaner Than
New Visitor
327 mg
vs
Returning (cached)
163 mg
Annual (10K/mo)
34.3 kg
Emission Segments
Data Center
64 mg
Network
69 mg
Device
153 mg
Resource Breakdown
JavaScript
269.3 KB
Images
1.3 MB
CSS
681.6 KB
HTML
27.4 KB
Other
1.9 KB
Green Hosting Not Verified
Pantheon
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A+

Security Score

96%Excellent
Static / Informational

HTTPS

No WAF

64d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

28.04.2026

Valid Until

27.07.2026

Subject Alternative Names (2)

purina.co.nzwww.purina.co.nz

SHA-256 Fingerprint

50:04:ED:C6:5A:B0:41:F9:14:90:36:CD:CC:2F:BF:D4:EC:1D:86:A8...

Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
access-control-allow-origin
*
access-control-expose-headers
*
age
1602
cache-control
🟡 1 Hours(max-age=3600, public)
content-encoding
📦 Gzip(gzip)
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

mailscanner.safecom.com.au

Domain Information

purina.co.nz

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
62/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Inter

WCAG Partial
65/100
Readability
/30
21/30

18px · LH 1.33

Hierarchy
/20
10/20
WCAG
/25
16/25

1:1 min contrast

Performance
/25
18/25

2 fonts · 3 req

Heading Font

Inter

Body Font

Inter

Sans18px

Contrast Ratio

1:1

23 issues

Reading Comfort

~33 CPL

Narrow lines
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 23 elements below WCAG AA threshold (min 1.0:1).

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 2 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFluid TypeFlesch 60

Color Palette

15 unique colors
10:1 AAA Light
#d0cdd0
Other· 9.1%
#262221
Other· 4.8%
#324348
Secondary· 14.100000000000001%
#e51620
Primary· 9.8%
#73625e
Secondary· 8.2%
#b5a3a3
Secondary· 7.5%
#9c665d
Secondary· 6.7%
#b2867c
Secondary· 5.9%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

19 Resources

13
Scripts
6
Styles
7
Async
0
Defer

Top Script Sources

googletagmanager.com(6)local(5)cdns.au1.gigya.com(1)cdn.cookielaw.org(1)

Website Identity

Purina New Zealand

Organization
www.purina.co.nz
Location detected: 🇳🇿 New Zealandvia tld
en-gb

Sponsored

Last analyzed: 24 May 2026 at 00:07

Historical Analysis & Change Tracking