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pura.com

https://pura.com· First analyzed 17 May 2026· Updated 17 May 2026
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pura.com
Desktop screenshot of pura.com
Mobile screenshot of pura.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

amy.ns.cloudflare.com.ridge.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
629 ms10%
Speed Index
818 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
550 KB
86 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

5 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
FullStory

CSS Frameworks

1
Tailwind CSS

CDN

1
Cloudflare

SEO Analysis

C69/100
20
10
0
Meta Tags10/15
Content6/12
Headings5/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
P
pura.compura.com

Pura — Discover Your Signature Scent

Shop Pura's collection of luxury home fragrances, diffusers, and signature scents.

Title Length36 chars

Recommended: 50-60 chars (~218px / 580px)

Description Length82 chars

Recommended: 120-160 chars

Issues (0)

    10 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    3 URLs

    robots.txt

    6 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    15/100
    Poor
    4 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    C61/100
    Bot Access
    20/25
    Machine Read.
    19/25
    Schema Data
    8/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:561
    Token eff.:Optimal
    Sections/1K:10.7
    Depth:1/5

    Structured Data

    3 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary20w
    Descriptive Headingsavg 4.3w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    80/100
    11
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    82/100
    A
    56 mg
    CO₂e / view
    550.3 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    64 mg
    vs
    Returning (cached)
    32 mg
    Annual (10K/mo)
    6.7 kg
    Emission Segments
    Data Center
    3 mg
    Network
    16 mg
    Device
    37 mg
    Resource Breakdown
    JavaScript
    350.0 KB
    Images
    13.0 KB
    CSS
    18.0 KB
    Fonts
    65.3 KB
    HTML
    85.9 KB
    Other
    18.2 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    2 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    71%Good
    Interactive

    HTTPS

    WAF

    55d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    12.04.2026

    Valid Until

    11.07.2026

    Subject Alternative Names (1)

    pura.com

    SHA-256 Fingerprint

    2E:2C:65:67:EE:01:0B:5E:6A:8D:1A:F5:5D:3F:CF:9C:26:2E:CC:14...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 60s(public, max-age=60, stale-while-revalidate=300)
    cf-ray🇫🇷 Paris
    9fd2d7c309ce3ce3-CDG
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    base-uri 'self'; default-src 'self' https://d1d83qilk67dnp.c...
    content-type
    text/html
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt3.aspmx.l.google.com
    aspmx.l.google.com
    alt2.aspmx.l.google.com

    +1 more

    Domain Information

    pura.com

    Domain Age
    30y 9m

    Created

    25.08.1995

    Expires

    24.08.2026

    Last Updated

    25.07.2025

    Registrar

    Cloudflare, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1,viewport-fit=cover
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    ITC Garamond + Apercu

    WCAG Partial
    66/100
    Readability
    /30
    22/30

    16px · LH 1.50

    Hierarchy
    /20
    13/20

    4x ratio

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    15/25

    2 fonts · 2 req

    Heading Font

    ITC Garamond

    Sans64px

    Body Font

    Apercu

    Sans16px

    Contrast Ratio

    1:1

    9 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    64px
    h1
    64px
    h2
    32px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    Buy on MyFonts

    Color Palette

    12 unique colors
    11.42:1 AAA Dark
    #343c32
    Secondary· 23.9%
    #ffffff
    Text· 9.9%
    #533c2f
    Primary· 10.100000000000001%
    #836c4d
    Secondary· 9.1%
    #8a543d
    Secondary· 6.6%
    #8a7c66
    Secondary· 4.8%
    #442a1d
    Secondary· 4%
    #554e43
    Secondary· 3.4%

    Business & Marketing Stack

    2 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google AnalyticsFree
    FullStoryEnterprise

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    7 Resources

    6
    Scripts
    1
    Styles
    3
    Async
    0
    Defer

    Top Script Sources

    j.northbeam.io(2)cdn.shopify.com(2)edge.fullstory.com(1)googletagmanager.com(1)

    Website Identity

    Pura

    Pura

    Organization
    30 years old
    Location detected: 🇨🇦 Canadavia ip
    Cloudflare, Inc.📧 Google Workspaceen

    Sponsored

    Last analyzed: 17 May 2026 at 13:07

    Historical Analysis & Change Tracking