publicgoods.com

https://publicgoods.com· First analyzed 11 May 2026· Updated 11 May 2026

Export

publicgoods.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇺🇸 New York, United Statesvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

shane.ns.cloudflare.com.emerie.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.7 s10%

Speed Index

2.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.1 MB

464 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Framework

Alpine.js

CMS

Shopify

Infrastructure

Hosting

Shopify

CDN

Cloudflare

Technology Stack

26 Technologies Detected

Analytics

Libraries

UI Components

Swiper Slick Carousel

Customer Support

Gorgias Zendesk

Advertising

TikTok Pixel Microsoft Advertising

Frameworks

Alpine.js

Other

AOS (Animate On Scroll)

Other

Other

CSS Frameworks

Fonts

Tag Managers

Marketing

Email Marketing

Other

Reviews

CDN

Security

SEO Analysis

C68/100

Meta Tags9/15

Content3/12

Headings8/8

Technical23/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

publicgoods.compublicgoods.com

Public Goods

Discover beautiful essentials for a healthier, sustainable home. Shop non-toxic cleaning, bath, bedding, and kitchenware. One tree planted per order.

Title Length12 chars

Recommended: 50-60 chars (~72px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (12 words). Search engines need substantial content for ranking.
• Most images missing alt text (57/75) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

168 rules

Sitemap reference found

Local SEO

Local Search Readiness

34/100

Needs Work

9 12

Sponsored

AI & LLM Readiness

D52/100

Bot Access

22/25

Machine Read.

15/25

Schema Data

8/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,683

Token eff.:Optimal

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

50/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

9/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

7/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

12/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

42/100

419 mg

CO₂e / view

4.1 MB

Page Weight

15%

Cleaner Than

New Visitor

479 mg

Returning (cached)

240 mg

Annual (10K/mo)

50.3 kg

Emission Segments

Data Center

21 mg

Network

123 mg

Device

275 mg

Resource Breakdown

JavaScript

1.9 MB

Images

544.9 KB

CSS

1.4 MB

HTML

115.0 KB

Other

59.0 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

65%Fair

Critical / Transactional

HTTPS

WAF

48d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.03.2026

Valid Until

29.06.2026

Subject Alternative Names (1)

www.publicgoods.com

SHA-256 Fingerprint

8E:F4:16:41:96:B1:94:A5:A6:C0:C8:B0:16:67:B0:67:1B:8D:B6:AC...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

9fa2ee8f4f98b22f-BOS

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

117448

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (7)

alt4.aspmx.l.google.com

alt3.aspmx.l.google.com

alt2.aspmx.l.google.com

alt1.aspmx.l.google.com

+3 more

Domain Information

publicgoods.com

Domain Age

24y 1m

Created

24.03.2002

Expires

24.03.2031

Last Updated

25.03.2026

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

74/100

Mobile Friendly51 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.5

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

NeuzeitS-Book-Heavy + Helvetica

WCAG Partial

48/100

Readability

/30

11/30

9px · LH --

Hierarchy

/20

16/20

2.67x ratio · ✓ H1→H6

WCAG

/25

11/25

1.2:1 min contrast

Performance

/25

10/25

System fonts

Heading Font

NeuzeitS-Book-Heavy

Sans24px

Body Font

Helvetica

Sans9px

Contrast Ratio

1.2:1

6 issues

Reading Comfort

~41 CPL

Narrow lines

24px

70px

17px

27px

9px

Golden Ratio

Scale

❌ Critical: 9px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Hard to read: Flesch score 44/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.2:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.7x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 44

Color Palette

8 unique colors

15.93:1 AAA Dark

#202226

Text· 30.6%

#ffffff

Background· 18.700000000000003%

#cec6c0

Primary· 8.3%

#5a4d45

Secondary· 5.3%

#a59488

Secondary· 5.2%

Business & Marketing Stack

9 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

Google AnalyticsFree

Microsoft ClarityFree

Google Tag ManagerFree

User behavior and product analytics

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

A/B Testing & Optimization

VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Reviews & Social Proof

TrustpilotMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

cdn.shopify.com(2)googletagmanager.com(1)js-na1.hs-scripts.com(1)invitejs.trustpilot.com(1)js.hs-banner.com(1)

Website Identity

Public Goods

Organization

Discover beautiful essentials for a healthier, sustainable home. Shop non-toxic cleaning, bath, bedding, and kitchenware. One tree planted per order.

(855) 506-6742‬

www.publicgoods.com

24 years old

85 Delancey St, Suite 21, New York

10002, New York, New York

Location detected: 🇺🇸 United States, New Yorkvia schema_nap

GoDaddy.com, LLC📧 Google Workspaceen

Social Profiles

Facebook X (Twitter)Instagram

Sponsored

Last analyzed: 11 May 2026 at 17:34

Historical Analysis & Change Tracking