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principalam.com

https://principalam.com· First analyzed 28 May 2026· Updated 28 May 2026
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principalam.com
Desktop screenshot of principalam.com
Mobile screenshot of principalam.com
Mobile

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Hosting Provider

Pantheon
pantheon.io

IP Address

23.185.0.4

Site Location

🇺🇸 Des Moines, United Statesvia schema_nap

Server Location

🇺🇸 San Francisco, United States

ASN

AS54113

Organization

Pantheon

CDN

Fastly

Nameservers

auth40.ns.uu.net.authns2.centurylink.net.authns1.centurylink.net.auth20.ns.wcom.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
857 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.2 MB
127 requests

Image Optimization

WebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Drupal

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

Advertising

2
LinkedIn AdsMicrosoft Advertising

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

SEO Analysis

B74/100
21
5
1
Meta Tags15/15
Content11/12
Headings3/8
Technical21/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
P
principalam.comprincipalam.com

Principal Asset Management | A leading investment company

Our clients deserve specialized, research-driven investment solutions from experienced global managers. Start with Principal Asset Management.

Title Length57 chars

Recommended: 50-60 chars (~349px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

886 URLs

robots.txt

63 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
6 13 1

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AI & LLM Readiness

D43/100
Bot Access
20/25
Machine Read.
5/25
Schema Data
3/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:35%
Words:9,275
Token eff.:Excessive

Structured Data

2 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary67w
Descriptive Headingsavg 5w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
87/100
14
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
20/100
F
404 mg
CO₂e / view
3.2 MB
Page Weight
30%
Cleaner Than
New Visitor
462 mg
vs
Returning (cached)
231 mg
Annual (10K/mo)
48.5 kg
Emission Segments
Data Center
90 mg
Network
97 mg
Device
217 mg
Resource Breakdown
JavaScript
814.0 KB
Images
6.5 KB
CSS
2.4 MB
HTML
35.6 KB
Other
1.8 KB
Green Hosting Not Verified
Pantheon
7 recommendations
  • •Carbon footprint recommendation preview...
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D

Security Score

56%Poor
Interactive

HTTPS

No WAF

61d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

29.07.2025

Valid Until

28.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (6)

principalam.comwww.principalam.comprincipaletfs.comwww.principalglobal.comwww.principaletfs.comprincipalglobal.com

SHA-256 Fingerprint

1B:9D:06:D5:E2:12:58:12:DA:B3:A6:77:48:3E:E9:97:AC:A3:B9:23...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges
bytes
access-control-allow-origin
*
age
0
cache-control
🔴 No Cache(must-revalidate, no-cache, private)
content-encoding
📦 Gzip(gzip)
content-language
en
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

0

SPF
DKIM
DMARC

Domain Information

principalam.com

Domain Age
5y 11m

Created

02.07.2020

Expires

02.07.2026

Last Updated

09.06.2025

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
72/100
Mobile Friendly16 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Arial

WCAG Partial
61/100
Readability
/30
20/30

14px · LH 1.71

Hierarchy
/20
8/20
WCAG
/25
17/25

1:1 min contrast

Performance
/25
16/25

System fonts

Heading Font

Arial

Sans

Body Font

Arial

Sans14px

Contrast Ratio

1:1

1 issue

Reading Comfort

~42 CPL

Narrow lines
48px
h2
40px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Hard to read: Flesch score 31/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Flesch 31

Color Palette

6 unique colors
Dark
#2f3034
Text· 48.2%
#002854
Primary· 19.9%
#003865
Accent· 15.2%
#526c7f
Secondary· 5.8%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

4
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree
ContentsquareEnterprise

User behavior and product analytics

Advertising

2
LinkedIn AdsEnterprise
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

3

Categories

7

Total Tools

4

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

22 Resources

20
Scripts
2
Styles
10
Async
0
Defer

Top Script Sources

local(9)googletagmanager.com(3)snap.licdn.com(2)scripts.clarity.ms(1)clarity.ms(1)

Website Identity

Principal Asset Management®

Principal Asset Management®

Corporation
+1-800-986-3343
www.principalam.com/
5 years old

711 High St, Des Moines

50392, Des Moines, IA

USA

Location detected: 🇺🇸 United States, Des Moinesvia schema_nap
Network Solutions, LLCen

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Last analyzed: 28 May 2026 at 14:35

Historical Analysis & Change Tracking