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primary.com

https://primary.com· First analyzed 11 May 2026· Updated 11 May 2026
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primary.com
Desktop screenshot of primary.com
Mobile screenshot of primary.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-533.awsdns-02.net.ns-1477.awsdns-56.org.ns-1667.awsdns-16.co.uk.ns-367.awsdns-45.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
823 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.7 MB
346 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
productionCustom
Shopify Theme

Detected Apps

KlaviyoFacebook ChannelInstagram ShoppingPinterestTikTok

Technology Stack

9 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

1
Tailwind CSS

Email Marketing

1
Klaviyo

Customer Support

1
Olark

CDN

1
Cloudflare

Libraries

1
Lightbox

Security

1
reCAPTCHA

SEO Analysis

B77/100
25
2
1
Meta Tags14/15
Content3/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
P
primary.comprimary.com

Primary Clothing - Brilliant Basics for Baby & Kids

Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole f...

Description truncated.
Title Length51 chars

Recommended: 50-60 chars (~299px / 580px)

Description Length163 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (9 words). Search engines need substantial content for ranking.

3 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

28/100
Needs Work
8 10

Sponsored

AI & LLM Readiness

D49/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:525
Token eff.:Optimal

Structured Data

4 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
66/100
8
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
30/100
F
591 mg
CO₂e / view
5.7 MB
Page Weight
5%
Cleaner Than
New Visitor
675 mg
vs
Returning (cached)
338 mg
Annual (10K/mo)
70.9 kg
Emission Segments
Data Center
29 mg
Network
174 mg
Device
388 mg
Resource Breakdown
JavaScript
1.8 MB
Images
3.3 MB
CSS
448.7 KB
HTML
137.0 KB
Other
28.2 KB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

52d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

03.04.2026

Valid Until

02.07.2026

Subject Alternative Names (1)

www.primary.com

SHA-256 Fingerprint

28:B3:60:CB:2B:7B:E6:E3:A7:51:94:95:24:89:7C:A0:41:0E:D2:28...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fa01e4f5f53531b-CDG
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
140009
Good Warning Issue

Email Infrastructure

Google Workspace

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt2.aspmx.l.google.com
alt3.aspmx.l.google.com
aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

primary.com

Domain Age
31 years

Created

29.04.1995

Expires

30.12.2028

Last Updated

25.02.2019

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
56/100
Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

GT-Alpina-Standard-Light + Noto Sans

WCAG AAA
71/100
Readability
/30
18/30

14px · LH 1.45

Hierarchy
/20
18/20

2.57x ratio · ✓ H1→H6

WCAG
/25
21/25

9.4:1 min contrast

Performance
/25
14/25

4 fonts · 3 req

Heading Font

GT-Alpina-Standard-Light

Sans36px

Body Font

Noto Sans

Sans14px

Contrast Ratio

9.4:1

WCAG AAA (≥7:1)

Reading Comfort

~35 CPL

Narrow lines
36px
h1
60px
h2
21px
h3
14px
p
Minor Second
Scale

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.45 ratio (ideal range 1.4–1.6).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 9.4:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.6x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 55

Color Palette

4 unique colors
Light
#ffffff
Primary· 24.5%
#f1ede2
Background· 57.00000000000001%
#ae726f
Secondary· 9.9%
#d4d6ca
Secondary· 8.5%

Business & Marketing Stack

6 Tools Detected

Enterprise

Customer Support

1
OlarkSMB

Live chat and helpdesk tools

Behavior Analytics

2
Google AnalyticsFree
MixpanelMid-Market

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

5

Categories

6

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

28 Resources

20
Scripts
8
Styles
20
Async
0
Defer

Top Script Sources

googletagmanager.com(2)connect.facebook.net(2)7ce243a1e1a2.cdn4.forter.com(1)shopify-extension.getredo.com(1)backinstock.useamp.com(1)

Website Identity

Contact Us

Contact Us

ContactPoint

Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.

help@primary.com
1-844-435-5675
www.primary.com/
31 years old
Location detected: 🇨🇦 Canadavia ip
Network Solutions, LLC📧 Google Workspaceen

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Last analyzed: 11 May 2026 at 09:22

Historical Analysis & Change Tracking