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primalwear.com

https://primalwear.com· First analyzed 14 May 2026· Updated 14 May 2026
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primalwear.com
Desktop screenshot of primalwear.com
Mobile screenshot of primalwear.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns6.worldnic.com.ns5.worldnic.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
732 ms10%
Speed Index
952 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.2 MB
305 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Copy of Updated Theme Alitios 12-23-25Custom
Shopify Theme

Detected Apps

KlaviyoMailchimpUpsell & Cross SellFacebook ChannelInstagram Shopping

Technology Stack

20 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

CSS Frameworks

2
Tailwind CSS
Ant Design

Email Marketing

2
MailchimpKlaviyo

Frameworks

1
Angular

Libraries

1
jQueryv1.11.0

UI Components

1
Slick Carousel

Other

1
AOS (Animate On Scroll)

Other

1
lazysizes

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B78/100
23
6
1
Meta Tags15/15
Content8/12
Headings5/8
Technical24/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
P
primalwear.comprimalwear.com

Cycling Apparel: Cycling Jerseys, Bib Shorts, Kits and More!

Premium cycling apparel & accessories collection. Shop cycling jerseys, bib shorts, kits, socks and many more in cycling gear for comfort and performance.

Title Length60 chars

Recommended: 50-60 chars (~350px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (78/86) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

11 URLs

11 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
6 12

Sponsored

AI & LLM Readiness

D56/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
8/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,847
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteProduct(min)microdataSearchAction
sameAs entity links

Citation Readiness

Opening Summary43w
Descriptive Headingsavg 4w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
83/100
15
Passed
3
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
45/100
F
434 mg
CO₂e / view
4.2 MB
Page Weight
15%
Cleaner Than
New Visitor
496 mg
vs
Returning (cached)
248 mg
Annual (10K/mo)
52.1 kg
Emission Segments
Data Center
21 mg
Network
128 mg
Device
285 mg
Resource Breakdown
JavaScript
1.2 MB
Images
2.7 MB
CSS
215.6 KB
Fonts
839 B
HTML
70.0 KB
Other
6.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

44d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

30.03.2026

Valid Until

28.06.2026

Subject Alternative Names (1)

www.primalwear.com

SHA-256 Fingerprint

93:8B:C0:12:C3:78:61:28:5C:1F:BC:2B:75:E3:FE:0A:11:C7:B1:65...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇦🇹 Vienna
9fbdc4faeec65af7-VIE
content-encoding
⚡ Brotli(br)
content-language
en-AT
content-length
71412
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

primalwear-com.mail.protection.outlook.com

Domain Information

primalwear.com

Domain Age
29y 11m

Created

21.06.1996

Expires

20.06.2030

Last Updated

14.01.2025

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
84/100
Mobile Friendly14 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Poppins + Montserrat

WCAG AAA
71/100
Readability
/30
20/30

16px · LH 1.30

Hierarchy
/20
12/20

3.56x ratio

WCAG
/25
23/25

16.48:1 min contrast

Performance
/25
16/25

2 fonts · 7 req

Heading Font

Poppins

Sans57px

Body Font

Montserrat

Sans16px

Contrast Ratio

16.48:1

WCAG AAA (≥7:1)

Reading Comfort

~38 CPL

Narrow lines
57px
h1
57px
h2
20px
h3
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 16.5:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 3.6x larger than body text.

GGoogle FontsFluid TypeFlesch 0

Color Palette

8 unique colors
20.38:1 AAA Light
#ffffff
Background· 35.199999999999996%
#050505
Text· 8.4%
#42c844
Primary· 0%
#2f2c26
Secondary· 7.5%
#59402f
Secondary· 6.6%
#c0cec7
Secondary· 3.4%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

1
MailchimpSMB

Email marketing and automation platforms

Behavior Analytics

3
Google AnalyticsFree
Microsoft ClarityFree
Google Tag ManagerFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Reddit PixelMid-Market

Ad platforms and retargeting pixels

A/B Testing & Optimization

1
ConvertMid-Market

Experimentation and conversion optimization

4

Categories

7

Total Tools

0

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
20
Async
0
Defer

Top Script Sources

googletagmanager.com(5)connect.facebook.net(3)backinstock.useamp.com(1)sdk.postscript.io(1)cdn.nfcube.com(1)

Website Identity

Primal Wear

Primal Wear

Organization
www.primalwear.com
29 years old
Location detected: 🇨🇦 Canadavia ip
Network Solutions, LLC📧 Microsoft 365en

Sponsored

Last analyzed: 14 May 2026 at 23:44

Historical Analysis & Change Tracking