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primallypure.com

https://primallypure.com· First analyzed 20 May 2026· Updated 20 May 2026
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primallypure.com
Desktop screenshot of primallypure.com
Mobile screenshot of primallypure.com
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.18.1.125

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

beth.ns.cloudflare.com.eugene.ns.cloudflare.com.

Performance

88

Core Web Vitals

Weight

First Contentful Paint
1.6 s10%
Speed Index
2.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.4 MB
387 requests

Image Optimization

Lazy LoadWebPResponsiveThumbor
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Split CSS FilesCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoJudge.meGorgiasUpsell & Cross Sell+5 more

Technology Stack

18 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
FullStory

Customer Support

2
GorgiasZendesk

Reviews

2
YotpoJudge.me

Libraries

1
jQuery

UI Components

1
Swiper

Other

1
AOS (Animate On Scroll)

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Email Marketing

1
Klaviyo

Payments

1
Afterpay

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C63/100
22
5
1
Meta Tags8/15
Content3/12
Headings6/8
Technical20/25
E-E-A-T0/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
P
primallypure.comprimallypure.com

Primally Pure Skincare

100% natural and toxin-free, Primally Pure skincare products support radiant skin, a healthy body + a happy self.

Title Length22 chars

Recommended: 50-60 chars (~130px / 580px)

Description Length113 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (3 words). Search engines need substantial content for ranking.

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

11/100
Poor
3 14 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
4/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:2,716
Token eff.:Optimal

Structured Data

2 JSON-LD
WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
76/100
14
Passed
3
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
458 mg
CO₂e / view
4.4 MB
Page Weight
15%
Cleaner Than
New Visitor
523 mg
vs
Returning (cached)
262 mg
Annual (10K/mo)
54.9 kg
Emission Segments
Data Center
22 mg
Network
135 mg
Device
301 mg
Resource Breakdown
JavaScript
1.9 MB
Images
2.0 MB
CSS
358.8 KB
Fonts
2.0 KB
HTML
123.1 KB
Other
6.8 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

45%Poor
Critical / Transactional

HTTPS

WAF

38d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

29.03.2026

Valid Until

27.06.2026

Subject Alternative Names (1)

primallypure.com

SHA-256 Fingerprint

3E:4B:C7:6E:EA:C8:1F:8F:44:63:D3:98:33:D3:06:80:56:84:37:94...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
clear
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9fe779f59f8eed25-MXP
content-encoding
📦 Gzip(gzip)
content-language
en-IT
content-security-policy
block-all-mixed-content; frame-ancestors *; upgrade-insecure...
Good Warning Issue

Email Infrastructure

Google Workspace

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt2.aspmx.l.google.com
aspmx3.googlemail.com
aspmx2.googlemail.com
aspmx.l.google.com

+1 more

Domain Information

primallypure.com

Domain Age
12y 2m

Created

28.02.2014

Expires

28.02.2027

Last Updated

28.02.2026

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
55/100
Not Mobile Friendly22 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Silk Serif Light + Apercu Pro Regular

WCAG AAA
75/100
Readability
/30
19/30

16px · LH 1.25

Hierarchy
/20
15/20

3x ratio · ✓ H1→H6

WCAG
/25
23/25

9.93:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

Silk Serif Light

Serif48px

Body Font

Apercu Pro Regular

Sans16px

Contrast Ratio

9.93:1

WCAG AAA (≥7:1)

Reading Comfort

~34 CPL

Narrow lines
48px
h1
38px
h2
30px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 29/100. Consider shorter sentences and simpler words.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 9.9:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 29

Color Palette

11 unique colors
Light
#ffffff
Text· 12.200000000000001%
#e9e3db
Primary· 14.5%
#96896b
Secondary· 14.100000000000001%
#747052
Secondary· 13.100000000000001%
#d4c7b9
Secondary· 9.8%
#362f26
Secondary· 8.7%
#baaa96
Secondary· 7.2%
#6c5f45
Secondary· 5.7%

Business & Marketing Stack

7 Tools Detected

Enterprise

Customer Support

1
GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

Affiliate & Partnerships

1
RefersionMid-Market

Affiliate networks and partner tracking

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

7

Categories

7

Total Tools

0

Enterprise

4

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
19
Async
0
Defer

Top Script Sources

rf4b94a3.primallypure.com(2)connect.facebook.net(2)7ce243a1e1a2.cdn4.forter.com(1)storage.googleapis.com(1)backinstock.useamp.com(1)

Website Identity

Primally Pure

Primally Pure

OnlineStore

Cultivated by a passion for real, recognizable ingredients, Primally Pure works to provide you with innovative, natural beauty products. Using organic key ingredients, Primally Pure may help bring wellness into more areas of your life. They use ingredients derived from nature, so you can use a pure

12 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Google Workspaceen

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Last analyzed: 20 May 2026 at 01:13

Historical Analysis & Change Tracking