pricerunner.co.uk

https://pricerunner.co.uk· First analyzed 28 May 2026· Updated 28 May 2026

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pricerunner.co.uk

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

3.173.21.37

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇺🇸 Seattle, United States

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Envoy

CDN

CloudFront

Nameservers

ns-719.awsdns-25.net.ns-1372.awsdns-43.org.ns-1860.awsdns-40.co.uk.ns-322.awsdns-40.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.0 s10%

Speed Index

1.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

423 KB

111 requests

Image Optimization

Lazy LoadWebPAVIFResponsive

0–49

50–89

90–100

Architecture Stack

Headless

⚙️ SSR

Decoupled

API

Data Source

Headless CMS

Contentful

Infrastructure

Platform

AWS CloudFront

CDN

CloudFront

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

https://images.ctfassets.net/3...https://images.ctfassets.net/3...

Technology Stack

10 Technologies Detected

Analytics

CSS Frameworks

Advertising

Google Ads Google AdSense

Frameworks

Angular

Tag Managers

Google Tag Manager

Payments

Klarna

SEO Analysis

C62/100

Meta Tags12/15

Content2/12

Headings8/8

Technical16/21

E-E-A-T0/7

Images6/7

Links3/5

URL5/5

Social5/5

Freshness0/4

Mobile2/4

Indexability3/3

pricerunner.co.ukpricerunner.co.uk

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Title Length67 chars

Recommended: 50-60 chars (~407px / 580px)

Description Length138 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (11 words). Search engines need substantial content for ranking.

5 issues found

Upgrade to view details

Local SEO

Local Search Readiness

7/100

Poor

2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

3/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:0%

Words:744

Token eff.:Optimal

Structured Data

1 JSON-LD

WebSiteSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

68/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

61/100

43 mg

CO₂e / view

422.6 KB

Page Weight

90%

Cleaner Than

New Visitor

49 mg

Returning (cached)

24 mg

Annual (10K/mo)

5.1 kg

Emission Segments

Data Center

2 mg

Network

13 mg

Device

28 mg

Resource Breakdown

JavaScript

223.9 KB

HTML

198.8 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

54%Poor

Interactive

HTTPS

No WAF

124d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.08.2025

Valid Until

29.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

www.pricerunner.comuk.pricerunner.production.us1.one-web-platform.klarna.net

SHA-256 Fingerprint

DB:86:99:53:8D:5E:8D:5B:01:D6:C2:9B:1A:A8:9F:79:8F:8D:39:1E...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🔴 No Cache(no-store, no-cache, must-revalidate, proxy-revalidate)

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=utf-8

cross-origin-embedder-policy

unsafe-none

date

Thu, 28 May 2026 11:01:17 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

MX Records (4)

mxz2.klarna.com

mxz1.klarna.com

mxz4.klarna.com

mxz3.klarna.com

Domain Information

pricerunner.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

CookieLaw

Cookie Consent Banner

CookieLaw

GDPR Indicators

Cookie consent banner detected

CMP: CookieLaw

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

77/100

Mobile Friendly31 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Klarna Title + -apple-system

WCAG Partial

70/100

Readability

/30

23/30

20px · LH 1.60

Hierarchy

/20

20/20

3x ratio · ✓ H1→H6

WCAG

/25

16/25

1:1 min contrast

Performance

/25

11/25

System fonts

Heading Font

Klarna Title

Sans60px

Body Font

-apple-system

Sans20px

Contrast Ratio

1:1

5 issues

Reading Comfort

~34 CPL

Narrow lines

60px

26px

14px

20px

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Buy on MyFontsFlesch 64

Color Palette

6 unique colors

8.52:1 AAA Light

#ffffff

Primary· 41.2%

#57494d

Secondary· 3.7%

#2c2340

Secondary· 43.5%

#100a1d

Primary· 3.1%

Business & Marketing Stack

4 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

FullStoryEnterprise

Google AnalyticsFree

User behavior and product analytics

Advertising

Google AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

owp.klarna.com(15)pagead2.googlesyndication.com(2)edge.fullstory.com(1)googletagmanager.com(1)fundingchoicesmessages.google.com(1)

Website Identity

pricerunner.co.uk

Location detected: 🇬🇧 United Kingdomvia tld

en-GB

Sponsored

Last analyzed: 28 May 2026 at 11:01

Historical Analysis & Change Tracking