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prettylavish.co.uk

https://prettylavish.co.uk· First analyzed 12 May 2026· Updated 12 May 2026
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prettylavish.co.uk
Desktop screenshot of prettylavish.co.uk
Mobile screenshot of prettylavish.co.uk
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns0.thundercloud.uk.ns1.thundercloud.uk.

Performance

92

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.8 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.3 MB
334 requests

Image Optimization

Lazy LoadWebPResponsiveBunny Optimizer
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Framework
Alpine.js
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

19 Technologies Detected

Analytics

3
Google Analytics
Hotjar
Microsoft Clarity

Advertising

3
Google AdsMicrosoft AdvertisingOutbrain

Reviews

3
TrustpilotJudge.meStamped.io

Fonts

2
Google FontsAdobe Fonts (Typekit)

Frameworks

1
Alpine.js

Libraries

1
jQueryv3.6.4

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

C69/100
22
6
2
Meta Tags10/15
Content3/12
Headings2/8
Technical25/25
E-E-A-T5/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
P
prettylavish.co.ukprettylavish.co.uk

Pretty Lavish | Timeless Silhouettes

Elevated womenswear designed to inspire confidence. Discover Pretty Lavish, where effortless dressing meets quiet luxury. Shop occasion dresses, modern bride...

Description truncated.
Title Length36 chars

Recommended: 50-60 chars (~212px / 580px)

Description Length255 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (5 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

253 URLs

253 sub-sitemaps

robots.txt

169 rules

Sitemap reference found

Local SEO

Local Search Readiness

26/100
Needs Work
7 12

Sponsored

AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
9/25
Schema Data
9/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:4,322
Token eff.:Poor Structure

Structured Data

8 JSON-LD
Organization×1.1WebSiteVideoObjectBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
63/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
43/100
E
337 mg
CO₂e / view
3.3 MB
Page Weight
30%
Cleaner Than
New Visitor
385 mg
vs
Returning (cached)
192 mg
Annual (10K/mo)
40.4 kg
Emission Segments
Data Center
17 mg
Network
99 mg
Device
221 mg
Resource Breakdown
JavaScript
1.3 MB
Images
1.8 MB
CSS
118.5 KB
Fonts
1.9 KB
HTML
70.2 KB
Other
27.9 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

46d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

29.03.2026

Valid Until

27.06.2026

Subject Alternative Names (1)

prettylavish.co.uk

SHA-256 Fingerprint

9A:3E:DD:12:71:A9:ED:E4:50:25:C1:A5:00:16:00:39:B9:AA:6A:00...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇺🇸 Washington DC
9fa657ea9c670949-IAD
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
71548
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

prettylavish-co-uk.mail.protection.outlook.com

Domain Information

prettylavish.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly84 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Calibre

WCAG AAA
69/100
Readability
/30
18/30

15px · LH 1.40

Hierarchy
/20
10/20
WCAG
/25
23/25

14.13:1 min contrast

Performance
/25
18/25

1 font · 5 req

Heading Font

Calibre

Body Font

Calibre

Sans15px

Contrast Ratio

14.13:1

WCAG AAA (≥7:1)

Reading Comfort

~45 CPL

Optimal (45–75)
15px
p

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 14.1:1).

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 0

Color Palette

8 unique colors
Dark
#657a65
Secondary· 7.6%
#b4a58c
Secondary· 29.099999999999998%
#faf5f1
Primary· 26.500000000000004%
#2a776e
Secondary· 12.4%
#c3b5a1
Secondary· 7.8%
#2b4d41
Secondary· 6.7%
#d6cfc4
Secondary· 4.3%

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

3
Microsoft ClarityFree
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

3
TrustpilotMid-Market
Judge.meSMB
Stamped.ioSMB

Customer reviews and testimonials

4

Categories

8

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
20
Async
0
Defer

Top Script Sources

analytics.webgains.io(4)ecommplugins-scripts.trustpilot.com(2)consent.cookiebot.eu(2)load.dwga.prettylavish.co.uk(2)invitejs.trustpilot.com(1)

Website Identity

Pretty Lavish

Organization

Occasion wear and I’m in love😍 Comment SHOP and the LINKS will be sent straight to your DMS💕 So many gorgeous dresses whether your going away, have a weddin

Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en

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Last analyzed: 12 May 2026 at 03:30

Historical Analysis & Change Tracking