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practicalaction.org

https://practicalaction.org· First analyzed 02 May 2026· Updated 02 May 2026
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practicalaction.org
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Mobile

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Hosting Provider

wpengine.com

IP Address

141.193.213.20

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns05.domaincontrol.com.ns06.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
605 ms10%
Speed Index
786 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.9 MB
61 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
practical-actionCustom

Technology Stack

15 Technologies Detected

SEO Analysis

A83/100
25
5
0
Meta Tags9/15
Content11/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
P
practicalaction.orgpracticalaction.org

We Are Practical Action

We are Practical Action and we’re unconventional. We put ingenious ideas to work so people in poverty can change their world.

Title Length23 chars

Recommended: 50-60 chars (~138px / 580px)

Description Length125 chars

Recommended: 120-160 chars

Issues (0)

    Crawlability

    Sitemap

    Type: index

    9 URLs

    9 sub-sitemaps

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    27/100
    Needs Work
    8 9

    Sponsored

    AI & LLM Readiness

    D55/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    8/25
    Citation
    16/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:4%
    Words:719
    Token eff.:Optimal
    Sections/1K:12.5
    Depth:1/5

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary239w
    Descriptive Headingsavg 6.4w
    Canonical URL
    Open Graph3/3
    Twitter Card2/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    76/100
    14
    Passed
    1
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    2/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • Accessibility recommendation preview...

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    35/100
    F
    508 mg
    CO₂e / view
    4.9 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    580 mg
    vs
    Returning (cached)
    290 mg
    Annual (10K/mo)
    60.9 kg
    Emission Segments
    Data Center
    25 mg
    Network
    149 mg
    Device
    334 mg
    Resource Breakdown
    JavaScript
    157.1 KB
    Images
    2.8 MB
    CSS
    1.9 MB
    HTML
    20.4 KB
    Other
    42.4 KB
    Green Hosting Verified
    WP Engine
    Provider Match
    6 recommendations
    • Carbon footprint recommendation preview...
    A+

    Security Score

    91%Excellent
    Interactive

    HTTPS

    WAF

    75d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    18.04.2026

    Valid Until

    17.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    practicalaction.org

    SHA-256 Fingerprint

    A3:E4:3C:EF:EC:BC:EC:19:0F:2E:D4:41:48:C6:7F:C6:55:6B:43:46...

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 600s(max-age=600, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    9f56a48b3ab3bd8f-MXP
    content-encoding
    Brotli(br)
    content-security-policy
    frame-ancestors 'self';
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    practicalaction-org.mail.protection.outlook.com

    Domain Information

    practicalaction.org

    Domain Age
    21y 10m

    Created

    24.06.2004

    Expires

    24.06.2035

    Last Updated

    08.08.2025

    Registrar

    Mesh Digital Limited

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    71/100
    Mobile Friendly4 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no, width=device-width
    3 recommendations
    • Mobile compatibility recommendation preview...

    Typography & Readability

    Druk Web + Arial

    WCAG Partial
    70/100
    Readability
    /30
    21/30

    18px · LH 1.60

    Hierarchy
    /20
    18/20

    4x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    1.57:1 min contrast

    Performance
    /25
    13/25

    System fonts

    Heading Font

    Druk Web

    Sans72px

    Body Font

    Arial

    Sans18px

    Contrast Ratio

    1.57:1

    1 issue

    Reading Comfort

    ~34 CPL

    Narrow lines
    72px
    h1
    36px
    h2
    28px
    h3
    30px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.6:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    Color Palette

    12 unique colors
    13.72:1 AAA Light
    #ffffff
    Background· 25.8%
    #292f27
    Secondary· 7%
    #dbb985
    Accent· 12.6%
    #ffa600
    Primary· 10%
    #847d5a
    Secondary· 6.3%
    #c5b085
    Secondary· 5.4%
    #69472e
    Secondary· 5.2%
    #c59551
    Secondary· 4%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    Behavior Analytics

    2

    User behavior and product analytics

    Advertising

    1

    Ad platforms and retargeting pixels

    Social Media

    1

    Social widgets and sharing tools

    3

    Categories

    4

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    20 Resources

    17
    Scripts
    3
    Styles
    11
    Async
    1
    Defer

    Top Script Sources

    practicalaction.org(6)bat.bing.com(4)googletagmanager.com(3)cookie-cdn.cookiepro.com(2)buttons-config.sharethis.com(1)

    Website Identity

    Practical Action

    Practical Action

    Organization

    Practical Action is a global development charity, building sustainable lives and livelihoods on the frontlines of poverty and climate change.

    Location detected: 🇺🇸 United Statesvia ip
    Mesh Digital Limited📧 Microsoft 365en-GB

    Sponsored

    Last analyzed: 02 May 2026 at 11:21

    Historical Analysis & Change Tracking