postcodelottery.co.uk

https://postcodelottery.co.uk· First analyzed 10 May 2026· Updated 10 May 2026

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Mobile

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Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

99.83.192.175

Site Location

🇬🇧 Edinburgh, United Kingdomvia schema_nap

Server Location

🇺🇸 Seattle, United States

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Vercel

CDN

CloudFront

Nameservers

ns-1881.awsdns-43.co.uk.ns-199.awsdns-24.com.ns-686.awsdns-21.net.ns-1041.awsdns-02.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

569 ms10%

Speed Index

740 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

5 MB

117 requests

Image Optimization

WebPResponsive

0–49

50–89

90–100

Architecture Stack

Hybrid

⚡ SSG

Frontend

Framework

Next.js

Styling

Tailwind CSS

Infrastructure

Platform

Vercel

CDN

CloudFront

Technology Stack

11 Technologies Detected

Analytics

CSS Frameworks

Meta Frameworks

Other

Tag Managers

Other

Reviews

Platforms

SEO Analysis

B74/100

Meta Tags14/15

Content3/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile4/4

Indexability3/3

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Title Length44 chars

Recommended: 50-60 chars (~271px / 580px)

Description Length130 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (7 words). Search engines need substantial content for ranking.
• Most images missing alt text (24/46) — critical for accessibility and SEO

4 issues found

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Crawlability

Sitemap

Type: standard

410 URLs

robots.txt

15 rules

Sitemap reference found

Local SEO

Local Search Readiness

30/100

Needs Work

8 12

Sponsored

AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

8/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:1,931

Token eff.:Optimal

Structured Data

2 JSON-LD

FAQPage×1.5Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary296w

Descriptive Headingsavg 6w

Canonical URL

Open Graph3/3

Twitter Card2/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

86/100

Passed

Critical

Warnings

Images & Alt Text

18/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

520 mg

CO₂e / view

5.0 MB

Page Weight

15%

Cleaner Than

New Visitor

595 mg

Returning (cached)

297 mg

Annual (10K/mo)

62.4 kg

Emission Segments

Data Center

26 mg

Network

153 mg

Device

342 mg

Resource Breakdown

JavaScript

2.2 MB

Images

1.1 MB

CSS

127.5 KB

HTML

50.3 KB

Other

1.6 MB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

65%Fair

Critical / Transactional

HTTPS

No WAF

162d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

20.09.2025

Valid Until

19.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

*.postcodelottery.co.uk

SHA-256 Fingerprint

3E:84:B9:9E:91:E4:CB:C4:1A:7F:9D:46:45:E3:31:78:D7:88:A8:C8...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age

130731

cache-control

🟡 0s(public, max-age=0, must-revalidate)

content-encoding

📦 Gzip(gzip)

content-security-policy

default-src 'self'; connect-src 'self' *.postcodelottery.co....

content-type

text/html; charset=utf-8

date

Sat, 09 May 2026 09:00:26 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-002f0501.gslb.pphosted.com

mxa-002f0501.gslb.pphosted.com

Domain Information

postcodelottery.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

76/100

Mobile Friendly9 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Myriad Pro

WCAG Partial

71/100

Readability

/30

25/30

16px · LH 1.50

Hierarchy

/20

18/20

2x ratio · ✓ H1→H6

WCAG

/25

15/25

1:1 min contrast

Performance

/25

13/25

1 font · 4 req

Heading Font

Myriad Pro

Sans32px

Body Font

Myriad Pro

Sans16px

Contrast Ratio

1:1

25 issues

Reading Comfort

~36 CPL

Narrow lines

32px

28px

24px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Easy to read: Flesch score 73/100 — accessible to general audiences.

⚠️ Partial contrast: 25 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

Buy on MyFontsFluid TypeFlesch 73

Color Palette

14 unique colors

19.99:1 AAA Light

#ffffff

Background· 16%

#090809

Text· 14%

#d3c9c8

Primary· 13.6%

#997d81

Secondary· 9.9%

#e20026

Accent· 7.8%

#b8a6a9

Secondary· 7.2%

#95595e

Secondary· 5.5%

#f0eada

Secondary· 2.5%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

A/B Testing & Optimization

VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Reviews & Social Proof

TrustpilotMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

17 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(9)performance.postcodelottery.co.uk(3)googletagmanager.com(1)player.vimeo.com(1)cdn-ukwest.onetrust.com(1)

Website Identity

Postcode Lottery

Organization

With Postcode Lottery, you can win cash prizes while helping good causes. In our subscription lottery, players pay monthly and winning postcodes are announced every day. There are thousands of lucky winners every week and a minimum of 30% of the ticket price goes to charity.

08081098765

www.postcodelottery.co.uk

28 Charlotte Square, Edinburgh

EH2 4ET, Edinburgh

Location detected: 🇬🇧 United Kingdom, Edinburghvia schema_nap

Social Profiles

Facebook Instagram

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Last analyzed: 10 May 2026 at 21:19

Historical Analysis & Change Tracking