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portfolio-adviser.com

https://portfolio-adviser.com· First analyzed 15 May 2026· Updated 15 May 2026
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portfolio-adviser.com
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Mobile

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Hosting Provider

aws.amazon.com

IP Address

18.133.176.247

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS16509

Organization

AWS EC2 (eu-west-2)

Server

Pagely-ARES/1.22.2

Nameservers

ns0.ukfast.net.ns1.ukfast.net.

Performance

92

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
407 KB
151 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Fujiv1.0.5Custom
by ST MAG

SEO Analysis

C69/100
21
6
2
Meta Tags7/15
Content3/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
P
portfolio-adviser.comportfolio-adviser.com

Home | Portfolio Adviser

Portfolio Adviser is the leading brand for wealth managers, discretionary portfolio managers, private bankers and advisers specialising in investments across...

Description truncated.
Title Length24 chars

Recommended: 50-60 chars (~142px / 580px)

Description Length366 chars

Recommended: 120-160 chars

Issues (2)

  • Very thin content (4 words). Search engines need substantial content for ranking.
  • Most images missing alt text (61/105) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

32 URLs

32 sub-sitemaps

robots.txt

5 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100
Needs Work
6 12

Sponsored

AI & LLM Readiness

F38/100
Bot Access
20/25
Machine Read.
0/25
Schema Data
8/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:6%
Words:9,244
Token eff.:Excessive

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
76/100
12
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
8/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
63/100
A
41 mg
CO₂e / view
406.7 KB
Page Weight
90%
Cleaner Than
New Visitor
47 mg
vs
Returning (cached)
24 mg
Annual (10K/mo)
4.9 kg
Emission Segments
Data Center
2 mg
Network
12 mg
Device
27 mg
Resource Breakdown
JavaScript
355.9 KB
Fonts
6.2 KB
HTML
42.1 KB
Other
2.5 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
4 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

41%Poor
Interactive

HTTPS

No WAF

77d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

03.05.2026

Valid Until

01.08.2026

Subject Alternative Names (2)

portfolio-adviser.comwww.portfolio-adviser.com

SHA-256 Fingerprint

AB:C3:B2:11:26:5D:ED:9D:21:84:C6:85:40:24:F5:91:D8:A9:03:1B...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

access-control-allow-origin
*
content-encoding
Brotli(br)
content-type
text/html; charset=UTF-8
date
Fri, 15 May 2026 10:04:14 GMT
link
<https://portfolio-adviser.com/wp-json/>; rel="https://api.w...
server
Pagely-ARES/1.22.2
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

45

SPF
DKIM
DMARC

MX Records (1)

uk2mxarray2.uk2.net

Domain Information

portfolio-adviser.com

Domain Age
19y 11m

Created

08.06.2006

Expires

08.06.2027

Last Updated

09.05.2026

Registrar

NameCheap, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner
Quantcast Choice
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Quantcast Choice
Privacy policy page linked
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
86/100
Mobile Friendly33 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Open Sans

WCAG AA
61/100
Readability
/30
11/30

12px · LH 1.33

Hierarchy
/20
15/20

1.46x ratio · ✓ H1→H6

WCAG
/25
21/25

5.27:1 min contrast

Performance
/25
14/25

2 fonts · 9 req

Heading Font

Open Sans

Sans18px

Body Font

Open Sans

Sans12px

Contrast Ratio

5.27:1

WCAG AA (≥4.5:1)

Reading Comfort

~36 CPL

Narrow lines
18px
h1
34px
h2
22px
h3
20px
h4
12px
p
Minor Third
Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 21/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

GGoogle FontsFlesch 21

Color Palette

8 unique colors
6.01:1 AA Dark
#636363
Other· 39.1%
#ffffff
Background· 19.3%
#021e2e
Primary· 14.2%
#131319
Text· 6.1%
#677280
Secondary· 2%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Ad Networks

Google Ad ManagerSovrnPubMaticOpenXIndex Exchange

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
9
Async
2
Defer

Top Script Sources

s44696.pcdn.co(9)googletagmanager.com(5)ml314.com(2)securepubads.g.doubleclick.net(2)cdn.aimtell.com(1)

Website Identity

Portfolio Adviser

Portfolio Adviser

Organization

Portfolio Adviser is the leading brand for wealth managers, discretionary portfolio managers, private bankers and advisers specialising in investments across the UK and Channel Islands. We provide detailed analysis of asset allocation, fund selection and portfolio construction through our news analy

Location detected: 🇬🇧 United Kingdomvia ip
NameCheap, Inc.en-US

Social Profiles

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Last analyzed: 15 May 2026 at 10:04

Historical Analysis & Change Tracking

portfolio-adviser.com Technology Stack - Built With jQuery, jQuery UI, Tailwind CSS, Material Icons, Google Fonts | StackOptic | StackOptic