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populationmatters.org

https://populationmatters.org· First analyzed 05 May 2026· Updated 05 May 2026
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populationmatters.org
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Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.9.245.81

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS16509

Organization

AWS EC2 (eu-west-2)

Server

Apache

Nameservers

ns60.domaincontrol.com.ns59.domaincontrol.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
757 ms10%
Speed Index
984 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.8 MB
76 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
popmatCustom

Technology Stack

22 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Microsoft Clarity

Plugins

4
Popmat BlocksQuiz MakerGtranslate
Yoast SEO

CSS Frameworks

2
Tailwind CSS
Ant Design

Advertising

2
TikTok PixelMicrosoft Advertising

Other

1
GSAP

Other

1
D3.js

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Payments

1
Stripe

Popups & Forms

1
Sleeknote

Web Servers

1
Apachev2.4.66

Languages

1
PHPv8.3.30

Customer Support

1
Zendesk

SEO Analysis

A80/100
24
7
0
Meta Tags14/15
Content10/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
P
populationmatters.orgpopulationmatters.org

Population Matters I Every Choice Counts

Population Matters' vision is of a future in which our population co-exists in harmony with nature & prospers on a healthy planet.​

Title Length40 chars

Recommended: 50-60 chars (~242px / 580px)

Description Length131 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F33/100
    Bot Access
    20/25
    Machine Read.
    1/25
    Schema Data
    0/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:3,227
    Token eff.:Poor Structure

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary1663w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    78/100
    12
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    10/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    53/100
    C
    187 mg
    CO₂e / view
    1.8 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    214 mg
    vs
    Returning (cached)
    107 mg
    Annual (10K/mo)
    22.4 kg
    Emission Segments
    Data Center
    9 mg
    Network
    55 mg
    Device
    123 mg
    Resource Breakdown
    JavaScript
    266.3 KB
    Images
    622.0 KB
    CSS
    149.2 KB
    Fonts
    970 B
    HTML
    811.5 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    25%Critical
    Critical / Transactional

    HTTPS

    No WAF

    30d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (4096 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    06.03.2026

    Valid Until

    04.06.2026

    Subject Alternative Names (2)

    populationmatters.orgwww.populationmatters.org

    SHA-256 Fingerprint

    36:C0:60:B8:C9:7D:61:11:12:B8:5F:A7:8D:39:0C:D0:F4:F5:F6:20...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 3s(max-age=3, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-length
    830642
    content-type
    text/html; charset=UTF-8
    date
    Tue, 05 May 2026 09:17:01 GMT
    referrer-policy
    strict-origin-when-cross-origin
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    populationmatters-org.mail.protection.outlook.com

    Domain Information

    populationmatters.org

    Domain Age
    23y 2m

    Created

    20.02.2003

    Expires

    20.02.2027

    Last Updated

    07.01.2026

    Registrar

    Mesh Digital Limited

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    83/100
    Mobile Friendly38 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Neue Plak + Merriweather

    WCAG Partial
    65/100
    Readability
    /30
    23/30

    16px · LH 1.50

    Hierarchy
    /20
    16/20

    4x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    2.69:1 min contrast

    Performance
    /25
    10/25

    3 fonts · 7 req

    Heading Font

    Neue Plak

    Sans64px

    Body Font

    Merriweather

    Serif16px

    Contrast Ratio

    2.69:1

    7 issues

    Reading Comfort

    ~40 CPL

    Narrow lines
    64px
    h1
    50px
    h2
    32px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 34/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 2.7:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 34

    Color Palette

    8 unique colors
    3.28:1 AA Large Light
    #ffffff
    Background· 54.800000000000004%
    #898f92
    Other· 4.1%
    #066e94
    Primary· 22.099999999999998%
    #05516f
    Accent· 5.1%
    #bbcdce
    Secondary· 4%
    #16637d
    Accent· 3%
    #20486f
    Accent· 3%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    Behavior Analytics

    4
    Google Tag ManagerFree
    Google AnalyticsFree
    HotjarMid-Market
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    TikTok PixelMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    3

    Categories

    8

    Total Tools

    1

    Enterprise

    4

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    18
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(5)analytics.tiktok.com(3)consent.cookiebot.com(2)connect.facebook.net(2)bat.bing.com(2)

    Website Identity

    populationmatters.org

    23 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    Mesh Digital Limited📧 Microsoft 365en-GB

    Sponsored

    Last analyzed: 05 May 2026 at 09:17

    Historical Analysis & Change Tracking