popchips.com

https://popchips.com· First analyzed 02 Jun 2026· Updated 02 Jun 2026

Export

popchips.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns1.cscdns.net.pdns2.cscdns.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.2 s10%

Speed Index

1.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4 MB

214 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Landing Page Integration [Darkroom] + YOTPOCustom

Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoFacebook ChannelInstagram Shopping

Technology Stack

15 Technologies Detected

Analytics

UI Components

CSS Frameworks

Customer Support

Libraries

Tag Managers

Email Marketing

Reviews

CDN

Security

SEO Analysis

C68/100

Meta Tags8/15

Content3/12

Headings8/8

Technical21/25

E-E-A-T3/7

Images4/7

Links5/5

URL5/5

Social4/5

Freshness0/4

Mobile4/4

Indexability3/3

popchips.compopchips.com

popchips

popchips is the better-for-you snack brand. we use real, simple ingredients to create craveworthy snacks that are never fried, gluten-free, and non-gmo – kno...

Description truncated.

Title Length8 chars

Recommended: 50-60 chars (~47px / 580px)

Description Length196 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (1 words). Search engines need substantial content for ranking.
• Most images missing alt text (45/89) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

7/100

Poor

2 14 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D44/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

2/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:2,309

Token eff.:Optimal

Structured Data

1 JSON-LD

WebSite

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

76/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

418 mg

CO₂e / view

4.0 MB

Page Weight

15%

Cleaner Than

New Visitor

478 mg

Returning (cached)

239 mg

Annual (10K/mo)

50.2 kg

Emission Segments

Data Center

21 mg

Network

123 mg

Device

275 mg

Resource Breakdown

JavaScript

1.5 MB

Images

862.7 KB

CSS

1.6 MB

HTML

39.1 KB

Other

34.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

81%Very Good

Interactive

HTTPS

WAF

88d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.05.2026

Valid Until

29.08.2026

Subject Alternative Names (1)

popchips.com

SHA-256 Fingerprint

F1:BF:77:FD:E1:46:33:6B:6D:61:DF:3F:DB:71:AD:6A:FD:A5:1F:F4...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

a05460fa1a86f534-EWR

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

39698

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mx1-us1.ppe-hosted.com

mx2-us1.ppe-hosted.com

Domain Information

popchips.com

Domain Age

20y 1m

Created

21.04.2006

Expires

21.04.2027

Last Updated

17.04.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

73/100

Mobile Friendly27 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

GT Flexa Extended + GT Flexa

WCAG Partial

64/100

Readability

/30

16/30

15px · LH 1.60

Hierarchy

/20

13/20

2.13x ratio

WCAG

/25

15/25

1:1 min contrast

Performance

/25

20/25

2 fonts · 2 req

Heading Font

GT Flexa Extended

Sans32px

Body Font

GT Flexa

Sans15px

Contrast Ratio

1:1

22 issues

Reading Comfort

~113 CPL

Too wide

32px

40px

15px

Major Second

Scale

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

❌ Very long lines: ~112 chars/line causes eye strain. Add max-width constraint.

✅ Easy to read: Flesch score 71/100 — accessible to general audiences.

⚠️ Partial contrast: 22 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

Buy on MyFontsFluid TypeFlesch 71

Color Palette

6 unique colors

Dark

#000000

Background· 29.6%

#f6f3ec

Background· 31.2%

#12191f

Primary· 18.200000000000003%

#ce0705

Accent· 9.3%

#d8b583

Accent· 7.9%

#805537

Secondary· 3.6%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Affiliate & Partnerships

ShareASaleMid-Market

Affiliate networks and partner tracking

Reviews & Social Proof

BazaarvoiceEnterprise

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

connect.facebook.net(4)popchips.com(4)consent.cookiebot.com(3)static.shareasale.com(2)googletagmanager.com(2)

Website Identity

Popchips

20 years old

Location detected: 🇨🇦 Canadavia ip

CSC Corporate Domains, Inc.en

Social Profiles

Facebook Instagram

Sponsored

Last analyzed: 02 Jun 2026 at 06:25

Historical Analysis & Change Tracking