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point.com

https://point.com· First analyzed 15 May 2026· Updated 15 May 2026
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point.com
Desktop screenshot of point.com
Mobile screenshot of point.com
Mobile

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Hosting Provider

webflow.com

IP Address

198.202.211.1

Site Location

🇺🇸 Palo Alto, United Statesvia schema

Server Location

🇺🇸 San Francisco, United States

ASN

AS209242

Organization

Webflow, Inc

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

miles.ns.cloudflare.com.ashley.ns.cloudflare.com.

Performance

93

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
105 KB
99 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Webflow
CDN
Cloudflare

Technology Stack

7 Technologies Detected

Libraries

1

CSS Frameworks

1

Tag Managers

1

SEO Analysis

A82/100
25
2
1
Meta Tags13/15
Content11/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
P
point.compoint.com

Point — Get cash from your home with a Home Equity Investment

Point offers a Home Equity Investment (HEI) and HELOC to empower homeowners who want a more flexible way to access their home equity. Get up to $600k with no...

Description truncated.
Title Length61 chars

Recommended: 50-60 chars (~386px / 580px)

Description Length175 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (80/132) — critical for accessibility and SEO

Crawlability

Sitemap

Type: standard

762 URLs

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

54/100
Fair
13 11

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AI & LLM Readiness

D57/100
Bot Access
20/25
Machine Read.
14/25
Schema Data
8/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:17%
Words:6,499
Token eff.:Acceptable
Sections/1K:3.2
Depth:1/5

Structured Data

3 JSON-LD
FAQPage×1.5WebSite
sameAs entity links

Citation Readiness

Opening Summary12w
Descriptive Headingsavg 6w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
79/100
12
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
76/100
A+
11 mg
CO₂e / view
104.6 KB
Page Weight
95%
Cleaner Than
New Visitor
12 mg
vs
Returning (cached)
6 mg
Annual (10K/mo)
1.3 kg
Emission Segments
Data Center
<0.001 g
Network
3 mg
Device
7 mg
Resource Breakdown
JavaScript
56.0 KB
HTML
48.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

56%Poor
Interactive

HTTPS

WAF

34d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

20.03.2026

Valid Until

18.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

point.com

SHA-256 Fingerprint

F3:FD:C5:13:D8:41:B5:F2:3B:CB:AD:EC:26:07:47:74:82:32:29:C2...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

age
40487
alt-svc
h3=":443"; ma=86400
cf-cache-status
HIT
cf-ray
9fbff58b0ee8f3bb-EWR
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self'
Good Warning Issue

Email Infrastructure

Google Workspace

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt3.aspmx.l.google.com
alt4.aspmx.l.google.com
alt1.aspmx.l.google.com
alt2.aspmx.l.google.com

+1 more

Domain Information

point.com

Domain Age
27y 4m

Created

14.01.1999

Expires

14.01.2027

Last Updated

16.09.2022

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

consentmanager

Cookie Consent Banner
consentmanager
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: consentmanager
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly7 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

ITC Century + Circular

WCAG AA
77/100
Readability
/30
23/30

18px · LH 1.60

Hierarchy
/20
15/20

4.55x ratio · ✓ H1→H6

WCAG
/25
23/25

6.98:1 min contrast

Performance
/25
16/25

2 fonts · 7 req

Heading Font

ITC Century

Sans80px

Body Font

Circular

Sans18px

Contrast Ratio

6.98:1

WCAG AA (≥4.5:1)

Reading Comfort

~39 CPL

Narrow lines
80px
h1
68px
h2
30px
h3
18px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 7.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.5x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 63

Color Palette

6 unique colors
4.36:1 AA Large Light
#fafafa
Background· 77.70000000000002%
#7d7568
Secondary· 4.4%
#ecebe7
Primary· 4.7%
#3f3429
Secondary· 4.4%
#debe81
Accent· 3.7%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

21 Resources

20
Scripts
1
Styles
5
Async
6
Defer

Top Script Sources

files.point.com(7)googletagmanager.com(3)cdn.prod.website-files.com(3)transcend-cdn.com(2)cdn.jsdelivr.net(2)

Website Identity

Point

Point

FinancialService

Point helps homeowners access their home equity through two flexible products: a Home Equity Investment (HEI) of up to $600k with no monthly payments, or a HELOC of up to $750k with fast funding and monthly payments.

(888)764-6823
27 years old

444 High Street, Fl 4, Palo Alto

94301, Palo Alto, CA

US

Location detected: 🇺🇸 United States, Palo Altovia schema
GoDaddy.com, LLC📧 Google Workspaceen

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Last analyzed: 15 May 2026 at 06:07

Historical Analysis & Change Tracking