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phocuswright.com

https://phocuswright.com· First analyzed 07 May 2026· Updated 07 May 2026
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phocuswright.com
Desktop screenshot of phocuswright.com
Mobile screenshot of phocuswright.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.170.42.83

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Washington, United States

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.dnsmadeeasy.com.ns0.dnsmadeeasy.com.ns4.dnsmadeeasy.com.ns1.dnsmadeeasy.com.+1 more

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.2 MB
137 requests

Image Optimization

Fastly Image Optimizer
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Amazon Web Services (AWS)
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

14 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Segment

Libraries

2
jQueryv3.5.1
jQuery UI

CSS Frameworks

2
Bootstrap
Tailwind CSS

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Customer Support

1
Intercom

Advertising

1
Google AdSense

CDN

1
Cloudflare

SEO Analysis

B72/100
19
5
0
Meta Tags14/15
Content11/12
Headings6/8
Technical14/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
P
phocuswright.comphocuswright.com

Global Travel Market Research: Phocuswright

Unrivaled provider of travel, tourism and hospitality market research. Access travel industry research, reports, analysis, events and trend forecasting.

Title Length43 chars

Recommended: 50-60 chars (~264px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    12/100
    Poor
    4 11 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    2/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:9%
    Words:2,000
    Token eff.:Optimal
    Sections/1K:5.5
    Depth:1/5

    Structured Data

    1 JSON-LD
    Organization×1.1

    Citation Readiness

    Opening Summary13w
    Descriptive Headingsavg 4.4w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    60/100
    9
    Passed
    5
    Critical
    3
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    12/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    2/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    5 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    26/100
    F
    743 mg
    CO₂e / view
    7.2 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    849 mg
    vs
    Returning (cached)
    424 mg
    Annual (10K/mo)
    89.1 kg
    Emission Segments
    Data Center
    36 mg
    Network
    218 mg
    Device
    488 mg
    Resource Breakdown
    JavaScript
    260.9 KB
    Images
    6.7 MB
    CSS
    236.7 KB
    HTML
    22.0 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    51%Poor
    Interactive

    HTTPS

    WAF

    85d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    02.05.2026

    Valid Until

    31.07.2026

    Subject Alternative Names (2)

    *.phocuswright.comphocuswright.com

    SHA-256 Fingerprint

    A7:4E:E0:77:F9:EC:90:9F:83:21:34:C5:A0:BD:31:23:9B:D0:68:31...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟣 Private(private)
    cf-cache-status
    DYNAMIC
    cf-ray🇺🇸 Washington DC
    9f806bc95dc1d909-IAD
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    date
    Thu, 07 May 2026 13:02:47 GMT
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (2)

    us-smtp-inbound-2.mimecast.com
    us-smtp-inbound-1.mimecast.com

    Domain Information

    phocuswright.com

    Domain Age
    30y 1m

    Created

    20.03.1996

    Expires

    21.03.2027

    Last Updated

    01.03.2026

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Gilroy-Bold + Gilroy-Regular

    WCAG Partial
    70/100
    Readability
    /30
    25/30

    16px · LH 1.50

    Hierarchy
    /20
    14/20

    2.75x ratio

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    15/25

    2 fonts · 3 req

    Heading Font

    Gilroy-Bold

    Sans44px

    Body Font

    Gilroy-Regular

    Sans16px

    Contrast Ratio

    1:1

    7 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    44px
    h1
    34px
    h2
    29px
    h3
    22px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 28/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    AAdobe FontsBuy on MyFontsFlesch 28

    Color Palette

    6 unique colors
    Light
    #ffffff
    Primary· 12.3%
    #305675
    Secondary· 48.2%
    #1e4261
    Accent· 32%
    #8997a5
    Secondary· 4%
    #fff5e0
    Accent· 2.2%
    #455167
    Secondary· 1.4%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Customer Support

    1
    IntercomMid-Market

    Live chat and helpdesk tools

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Ad Networks

    Google AdSense

    Sponsored

    Scripts & Styles

    25 Resources

    20
    Scripts
    5
    Styles
    8
    Async
    0
    Defer

    Top Script Sources

    local(6)googletagmanager.com(3)go.phocuswright.com(2)cdn.parsely.com(2)widget.intercom.io(1)

    Website Identity

    phocuswright.com

    [email protected]
    1-860-350-4084;501
    30 years old
    Location detected: 🇺🇸 United Statesvia ip
    GoDaddy.com, LLC📧 Mimecast

    Sponsored

    Last analyzed: 07 May 2026 at 13:03

    Historical Analysis & Change Tracking

    phocuswright.com Technology Stack - Built With jQuery, jQuery UI, Bootstrap, Tailwind CSS, Font Awesome | StackOptic | StackOptic