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petsure.com.au

https://petsure.com.au· First analyzed 03 Jun 2026· Updated 03 Jun 2026
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petsure.com.au
Desktop screenshot of petsure.com.au
Mobile screenshot of petsure.com.au
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.18.22.23

Site Location

🇦🇺 Australiavia phone

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

kay.ns.cloudflare.com.ram.ns.cloudflare.com.

Performance

78

Core Web Vitals

Weight

First Contentful Paint
2.5 s10%
Speed Index
3.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
162 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
petsurev1.0.0Custom
by Underscores.me
View Theme

Technology Stack

22 Technologies Detected

Plugins

7
Algori Pdf ViewerCompare Pet Health Insurance
Contact Form 7
Multiline Files For Contact Form 7
Simple Social ButtonsCf7 Conditional Fields
Yoast SEO

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

CSS Frameworks

2
Tailwind CSS
UIkit

Advertising

2
Google AdsLinkedIn Ads

Libraries

1
jQueryv3.7.1

UI Components

1
Slick Carousel

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B77/100
23
7
1
Meta Tags8/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
P
petsure.com.aupetsure.com.au

PetSure. For a life with pets

Just as many of us put pets at the centre of our lives, we put the welfare of pets at the heart of our business.

Title Length29 chars

Recommended: 50-60 chars (~173px / 580px)

Description Length112 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (77/100) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

17 URLs

17 sub-sitemaps

robots.txt

5 rules

Local SEO

Local Search Readiness

28/100
Needs Work
8 10

Sponsored

AI & LLM Readiness

D57/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
13/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:6%
Words:2,399
Token eff.:Optimal
Depth:1/5

Structured Data

8 JSON-LD
FAQPage×1.5Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary14w
Descriptive Headingsavg 4.8w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
60/100
10
Passed
4
Critical
3
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
12/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
56/100
B
141 mg
CO₂e / view
1.4 MB
Page Weight
60%
Cleaner Than
New Visitor
161 mg
vs
Returning (cached)
80 mg
Annual (10K/mo)
16.9 kg
Emission Segments
Data Center
7 mg
Network
41 mg
Device
93 mg
Resource Breakdown
JavaScript
313.3 KB
CSS
1.0 MB
HTML
37.3 KB
Other
2.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

36%Critical
Interactive

HTTPS

WAF

64d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

08.05.2026

Valid Until

06.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

petsure.com.au*.petsure.com.au

SHA-256 Fingerprint

2E:3E:3D:16:15:75:23:3D:EB:2D:EA:2A:0D:34:E5:EA:16:18:56:F2...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age
0
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
a05c65b588f7ed5b-MXP
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

petsure.in.tmes-anz.trendmicro.com

Domain Information

petsure.com.au

Last Updated

10.11.2024

Registrar

Melbourne IT

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly26 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Merriweather + Raleway

WCAG Partial
66/100
Readability
/30
14/30

12px · LH 1.25

Hierarchy
/20
17/20

4.67x ratio

WCAG
/25
15/25

4.35:1 min contrast

Performance
/25
20/25

2 fonts · 2 req

Heading Font

Merriweather

Serif56px

Body Font

Raleway

Sans12px

Contrast Ratio

4.35:1

24 issues

Reading Comfort

~39 CPL

Narrow lines
56px
h1
44px
h2
24px
h3
24px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 24 elements below WCAG AA threshold (min 4.3:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.7x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsFluid Type (rem)Flesch 56

Color Palette

5 unique colors
Light
#ffffff
Background· 53.39999999999999%
#0073ce
Primary· 38.1%
#afb5bd
Secondary· 4%
#d7e5ec
Secondary· 2.7%
#2e89ce
Accent· 1.9%

Business & Marketing Stack

5 Tools Detected

Enterprise

CRM Systems

1
HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

3

Categories

5

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
12
Async
0
Defer

Top Script Sources

petsure.com.au(6)connect.facebook.net(4)googletagmanager.com(3)youtube.com(2)snap.licdn.com(2)

Website Identity

PetSure

PetSure

Organization

Just as many of us put pets at the centre of our lives, we put the welfare of pets at the heart of our business.

[email protected]
+61 (02) 9842 4800
petsure.com.au/
Location detected: 🇦🇺 Australiavia phone
Melbourne ITen-AU

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Last analyzed: 03 Jun 2026 at 05:47

Historical Analysis & Change Tracking