petplay.com

https://petplay.com· First analyzed 27 May 2026· Updated 27 May 2026

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petplay.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns.rackspace.com.ns2.rackspace.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

970 ms10%

Speed Index

1.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.9 MB

499 requests

Image Optimization

Lazy LoadResponsiveimgix

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Venue, with ColorsCustom

Shopify Theme

Detected Apps

KlaviyoJudge.meGorgiasPageFlyUpsell & Cross Sell+4 more

Technology Stack

21 Technologies Detected

Libraries

Analytics

CSS Frameworks

Fonts

Google Fonts Adobe Fonts (Typekit)

Customer Support

Other

Other

Icon Libraries

Tag Managers

Email Marketing

Reviews

Payments

CDN

Security

SEO Analysis

B70/100

Meta Tags13/15

Content3/12

Headings6/8

Technical23/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

petplay.competplay.com

Play Pet Brands | Dog and Cat Beds, Toys + Gear

Premium dog and cat beds, durable toys and outdoor gear. Joyfully designed and ethically made by a Certified B Corp.

Title Length47 chars

Recommended: 50-60 chars (~287px / 580px)

Description Length116 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (11 words). Search engines need substantial content for ranking.

6 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

96 rules

Sitemap reference found

Local SEO

Local Search Readiness

63/100

Good

16 8

Sponsored

AI & LLM Readiness

D49/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

9/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:963

Token eff.:Optimal

Structured Data

3 JSON-LD

Organization×1.1WebSiteLocalBusiness×1.1SearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

83/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

507 mg

CO₂e / view

4.9 MB

Page Weight

15%

Cleaner Than

New Visitor

580 mg

Returning (cached)

290 mg

Annual (10K/mo)

60.9 kg

Emission Segments

Data Center

25 mg

Network

149 mg

Device

333 mg

Resource Breakdown

JavaScript

1.9 MB

Images

847.7 KB

CSS

2.0 MB

Fonts

1.1 KB

HTML

76.9 KB

Other

69.7 KB

Green Hosting Verified

Cloudflare

GWF Verified

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

65%Fair

Critical / Transactional

HTTPS

WAF

54d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

22.04.2026

Valid Until

21.07.2026

Subject Alternative Names (1)

www.playpetbrands.com

SHA-256 Fingerprint

F6:2A:59:30:CA:DF:C1:9C:A3:E4:A7:25:30:C7:2D:56:CB:46:18:02...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

a0283f13cbd0c34e-EWR

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

78406

Good Warning Issue

Email Infrastructure

Rackspace Email

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx1.emailsrvr.com

mx2.emailsrvr.com

Domain Information

petplay.com

Domain Age

26 years

Created

30.05.2000

Expires

30.05.2029

Last Updated

30.04.2026

Registrar

DNSSEC

Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner

Quantcast Choice

GDPR Indicators

Cookie consent banner detected

CMP: Quantcast Choice

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

76/100

Mobile Friendly77 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

CooperBTLight + Manrope

WCAG Partial

69/100

Readability

/30

26/30

16px · LH 1.60

Hierarchy

/20

14/20

3x ratio

WCAG

/25

13/25

3.28:1 min contrast

Performance

/25

16/25

2 fonts · 7 req

Heading Font

CooperBTLight

Sans48px

Body Font

Manrope

Sans16px

Contrast Ratio

3.28:1

14 issues

Reading Comfort

~41 CPL

Narrow lines

48px

20px

48px

22px

16px

Minor Second

Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 3.3:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle Fonts Buy on MyFontsFluid TypeFlesch 59

Color Palette

8 unique colors

4.81:1 AA Dark

#727272

Other· 30.400000000000002%

#ffffff

Text· 12.7%

#251d1a

Primary· 26.6%

#4a463d

Secondary· 10.5%

#3b392e

Text· 8.6%

#81a79f

Secondary· 1.4%

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

Google AnalyticsFree

Google Tag ManagerFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

AdRollMid-Market

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Reviews & Social Proof

Judge.meSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

connect.facebook.net(2)pcs.pureclarity.net(2)youtube.com(2)sdk.loyaltylion.net(2)s.adroll.com(1)

Website Identity

Play Pet Brands

Organization

Premium dog and cat beds, durable toys and outdoor gear. Joyfully designed and ethically made by a Certified B Corp.

[email protected]

855.300.7529

www.playpetbrands.com/

26 years old

246 2nd Street Unit A, San Francisco

94105, San Francisco, California

Location detected: 🇨🇦 Canadavia ip

Social Profiles

Facebook Instagram TikTok

Sponsored

Last analyzed: 27 May 2026 at 21:52

Historical Analysis & Change Tracking