Back to Search
petdirect.co.nz favicon

petdirect.co.nz

https://petdirect.co.nz· First analyzed 30 May 2026· Updated 30 May 2026
Export
petdirect.co.nz
Desktop screenshot of petdirect.co.nz
Mobile screenshot of petdirect.co.nz
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.164.68.72

Site Location

🇳🇿 Kingsland, New Zealandvia schema_nap

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

CDN

CloudFront

Nameservers

ns-685.awsdns-21.net.ns-1391.awsdns-45.org.ns-1797.awsdns-32.co.uk.ns-274.awsdns-34.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
661 ms10%
Speed Index
859 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2 MB
125 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
BigCommerce
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

9 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelPostHog

Advertising

2
TikTok PixelMicrosoft Advertising

CSS Frameworks

1
Tailwind CSS

Customer Support

1
Zendesk

Frameworks

1
Express

SEO Analysis

C63/100
18
7
2
Meta Tags7/15
Content11/12
Headings3/8
Technical17/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
P
petdirect.co.nzpetdirect.co.nz

Petdirect - 100% NZ Owned Online Pet Store - Shop dog & cat foo...

Petdirect, your place for a good deal on cat & dog food, treats and accessories.

Title truncated.
Title Length120 chars

Recommended: 50-60 chars (~738px / 580px)

Description Length80 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (120 chars, ~738px). Will be truncated in search results.
  • • Missing H1 tag — every page should have exactly one H1

9 issues found

Upgrade to view details

Crawlability

Sitemap
robots.txt

22 rules

Local SEO

Local Search Readiness

33/100
Needs Work
10 10 1

Sponsored

AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
1/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:2,607
Token eff.:Optimal
Depth:1/5

Structured Data

1 JSON-LD
sameAs entity links

Citation Readiness

Opening Summary43w
Descriptive Headingsavg 8.1w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
67/100
10
Passed
5
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
5 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
62/100
C
209 mg
CO₂e / view
2.0 MB
Page Weight
50%
Cleaner Than
New Visitor
239 mg
vs
Returning (cached)
119 mg
Annual (10K/mo)
25.0 kg
Emission Segments
Data Center
10 mg
Network
61 mg
Device
137 mg
Resource Breakdown
JavaScript
1.0 MB
Images
537.9 KB
CSS
451.4 KB
HTML
26.5 KB
Other
2.3 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

112d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

06.03.2026

Valid Until

19.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.petdirect.co.nzpetdirect.co.nz

SHA-256 Fingerprint

14:FF:8F:13:EF:9F:9A:8C:48:FD:5A:E0:C4:37:0D:83:BD:83:C6:5F...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 300s(public, max-age=300)
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=utf-8
date
Sat, 30 May 2026 16:17:21 GMT
etag
W/"62cf9-zK1NI5IsQbkE5YPbXXh7UE0TSnU"
Good Warning Issue

Email Infrastructure

Google Workspace

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt2.aspmx.l.google.com
alt4.aspmx.l.google.com
aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

petdirect.co.nz

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
66/100
Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

national-2-narrow + national-2

WCAG AAA
69/100
Readability
/30
22/30

16px · LH 1.50

Hierarchy
/20
7/20
WCAG
/25
24/25

7.75:1 min contrast

Performance
/25
16/25

2 fonts · 8 req

Heading Font

national-2-narrow

Sans

Body Font

national-2

Sans16px

Contrast Ratio

7.75:1

WCAG AAA (≥7:1)

Reading Comfort

Dual Sans-Serif

left aligned
32px
h2
24px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.8:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFluid Type (rem)

Color Palette

8 unique colors
Light
#ffffff
Background· 43.699999999999996%
#01b55a
Primary· 26.5%
#ebf8f2
Primary· 8.6%
#848d9a
Secondary· 5.9%
#0e1c16
Secondary· 5.6%
#c5dacf
Secondary· 3.9%
#5a548d
Secondary· 3.3%

Business & Marketing Stack

5 Tools Detected

Enterprise

Customer Support

1
ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Advertising

3
Facebook PixelMid-Market
TikTok PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

3

Categories

5

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

19 Resources

18
Scripts
1
Styles
11
Async
3
Defer

Top Script Sources

us-assets.i.posthog.com(4)analytics.tiktok.com(3)googletagmanager.com(2)connect.facebook.net(2)bat.bing.com(2)

Website Identity

Petdirect

Petdirect

OnlineStore
support@petdirect.co.nz
0800200240

G.5/317 New North Road, Kingsland

1024, Kingsland, Auckland

New Zealand

Location detected: 🇳🇿 New Zealand, Kingslandvia schema_nap
📧 Google Workspaceen

Sponsored

Last analyzed: 30 May 2026 at 16:18

Historical Analysis & Change Tracking