petbarn.com.au

https://petbarn.com.au· First analyzed 01 May 2026· Updated 01 May 2026

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petbarn.com.au

Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

199.232.173.124

Site Location

🇦🇺 North Ryde, Australiavia schema_nap

Server Location

🇸🇪 Stockholm, Sweden

ASN

AS54113

Organization

Fastly, Inc.

CDN

Fastly

Nameservers

dns4.p03.nsone.net.dns1.p03.nsone.net.dns2.p03.nsone.net.dns3.p03.nsone.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

476 ms10%

Speed Index

619 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.2 MB

245 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

JAMstack

🔀 Hybrid

Decoupled

Frontend

Framework

Next.js

API

Data Source

Headless CMS

Directus

Infrastructure

Platform

Vercel

CDN

Fastly

Detected API Sources

https://petbarn.directus.app/a...

Technology Stack

13 Technologies Detected

Advertising

Google Ads TikTok Pixel Microsoft Advertising Criteo Taboola

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel FullStory

Meta Frameworks

CSS Frameworks

Tag Managers

Customer Support

SEO Analysis

C63/100

Meta Tags15/15

Content3/12

Headings3/8

Technical19/21

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile4/4

Indexability3/3

petbarn.com.aupetbarn.com.au

Pet Shop & Pet Warehouse | Buy Pet Supplies Online | Petbarn

Petbarn is Australia's #1 Pet Retailer. Shop our large range of pet food, supplies, and accessories online and fetch it fast with our same-day delivery.

Title Length60 chars

Recommended: 50-60 chars (~364px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (12 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

6 issues found

Upgrade to view details

Local SEO

Local Search Readiness

38/100

Needs Work

11 10

Sponsored

AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

6/25

Citation

4/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:2,610

Token eff.:Optimal

Structured Data

6 JSON-LD

Organization×1.1WebSiteSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

66/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

63/100

122 mg

CO₂e / view

1.2 MB

Page Weight

70%

Cleaner Than

New Visitor

139 mg

Returning (cached)

70 mg

Annual (10K/mo)

14.6 kg

Emission Segments

Data Center

6 mg

Network

36 mg

Device

80 mg

Resource Breakdown

JavaScript

908.7 KB

CSS

105.7 KB

Fonts

66.7 KB

HTML

117.7 KB

Other

5.6 KB

Green Hosting Verified

Fastly, Inc.

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

36%Critical

Interactive

HTTPS

No WAF

51d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

24.03.2026

Valid Until

22.06.2026

Subject Alternative Names (12)

cityfarmers.com.aufriends-for-life.com.augreencrossvets.com.aumcprod.greencrossvets.com.aumcprod.petbarn.com.aupetbarn.aupetbarn.com.auwww.cityfarmers.com.au+4 more

SHA-256 Fingerprint

8D:55:C1:9F:0E:EE:47:C2:39:D0:3D:D6:28:17:46:2D:9F:64:1D:61...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

age

27796

cache-control

🟡 0s(public, max-age=0, must-revalidate)

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=utf-8

date

Fri, 01 May 2026 23:52:04 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

petbarn-com-au.mail.protection.outlook.com

Domain Information

petbarn.com.au

Last Updated

15.09.2025

Registrar

Corporation Service Company (Aust) Pty Ltd

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

60/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Outfit

WCAG Partial

62/100

Readability

/30

23/30

16px · LH 1.33

Hierarchy

/20

6/20

WCAG

/25

13/25

2.92:1 min contrast

Performance

/25

20/25

1 font · 2 req

Heading Font

Outfit

Sans

Body Font

Outfit

Sans16px

Contrast Ratio

2.92:1

3 issues

Reading Comfort

~37 CPL

Narrow lines

32px

24px

14px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 2.9:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFluid TypeFlesch 65

Color Palette

8 unique colors

Light

#f5f5f5

Background· 36.6%

#f8b61c

Primary· 28.4%

#582721

Secondary· 8%

#ed723b

Accent· 7.5%

#997c4d

Secondary· 3.7%

#f3d279

Accent· 3.3%

Business & Marketing Stack

8 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

FullStoryEnterprise

User behavior and product analytics

Advertising

Facebook PixelMid-Market

TikTok PixelMid-Market

Microsoft AdsEnterprise

TaboolaMid-Market

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(6)local(6)analytics.tiktok.com(3)connect.facebook.net(2)cdn.taboola.com(1)

Website Identity

Petbarn

Organization

Petbarn is Australia's #1 Pet Retailer. Shop our large range of pet food, supplies, and accessories online and fetch it fast with our same-day delivery.

info@petbarn.com.au

+1300 655 896

www.petbarn.com.au

Petbarn Support Office Quarter One, Level 2, 1 Epping Road, North Ryde

2113, North Ryde, NSW

Location detected: 🇦🇺 Australia, North Rydevia schema_nap

Corporation Service Company (Aust) Pty Ltd📧 Microsoft 365en

Social Profiles

Facebook Instagram YouTube TikTok

Sponsored

Last analyzed: 01 May 2026 at 23:52

Historical Analysis & Change Tracking