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pawlicy.com

https://pawlicy.com· First analyzed 06 May 2026· Updated 06 May 2026
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pawlicy.com
Desktop screenshot of pawlicy.com
Mobile screenshot of pawlicy.com
Mobile

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Hosting Provider

vercel.com

IP Address

76.76.21.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

Nameservers

ns-321.awsdns-40.com.ns-740.awsdns-28.net.ns-1530.awsdns-63.org.ns-2038.awsdns-62.co.uk.

Performance

74

Core Web Vitals

Weight

First Contentful Paint
3.6 s10%
Speed Index
4.6 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.2 MB
139 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
SSG
Frontend
Framework
Next.js
Styling
Tailwind CSS
Infrastructure
Platform
Vercel

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

10 Technologies Detected

Meta Frameworks

1

CSS Frameworks

1

Icon Libraries

1

Tag Managers

1

Platforms

1

SEO Analysis

B74/100
22
5
2
Meta Tags9/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
P
pawlicy.compawlicy.com

Pawlicy Advisor - Compare & Shop Best Pet Insurance | Top-Rated Mar...

Compare top-rated pet insurance and see which quotes are best for you. Pawlicy.com makes buying the best pet insurance easy. 5-star reviews. Loved by vets.

Title truncated.
Title Length105 chars

Recommended: 50-60 chars (~645px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (2)

  • Title is too long (105 chars, ~645px). Will be truncated in search results.
  • Most images missing alt text (100/138) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

11 URLs

11 sub-sitemaps

robots.txt

16 rules

Sitemap reference found

Local SEO

Local Search Readiness

26/100
Needs Work
7 13

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AI & LLM Readiness

D53/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
6/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:2,724
Token eff.:Optimal
Sections/1K:4
Depth:1/5

Structured Data

3 JSON-LD
Organization×1.1WebSite
sameAs entity links

Citation Readiness

Opening Summary14w
Descriptive Headingsavg 4.8w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
64/100
11
Passed
2
Critical
2
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
55/100
E
330 mg
CO₂e / view
3.2 MB
Page Weight
30%
Cleaner Than
New Visitor
377 mg
vs
Returning (cached)
188 mg
Annual (10K/mo)
39.6 kg
Emission Segments
Data Center
16 mg
Network
97 mg
Device
217 mg
Resource Breakdown
JavaScript
2.7 MB
Images
5.0 KB
CSS
348.7 KB
HTML
62.9 KB
Other
60.4 KB
Green Hosting Verified
Vercel
Provider Match
4 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

56%Poor
Interactive

HTTPS

No WAF

49d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

26.03.2026

Valid Until

24.06.2026

Subject Alternative Names (1)

www.pawlicy.com

SHA-256 Fingerprint

57:3C:18:EE:2C:B9:FD:9C:1C:7E:AA:9C:9A:2E:76:AC:94:23:82:DF...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

access-control-allow-origin
*
age
29197
cache-control
🟡 0s(public, max-age=0, must-revalidate)
content-disposition
inline
content-encoding
Brotli(br)
content-security-policy
frame-ancestors https://builder.io
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

aspmx.l.google.com
alt1.aspmx.l.google.com
alt3.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

pawlicy.com

Domain Age
8y 3m

Created

02.02.2018

Expires

02.02.2029

Last Updated

05.01.2026

Registrar

Amazon Registrar, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly8 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Nunito Sans

WCAG Partial
70/100
Readability
/30
20/30

16px · LH 1.33

Hierarchy
/20
17/20

2.69x ratio · ✓ H1→H6

WCAG
/25
17/25

1:1 min contrast

Performance
/25
16/25

1 font · 19 req

Heading Font

Nunito Sans

Sans43px

Body Font

Nunito Sans

Sans16px

Contrast Ratio

1:1

11 issues

Reading Comfort

~34 CPL

Narrow lines
43px
h1
64px
h2
21px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 48/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.7x larger than body text.

Color Palette

10 unique colors
Light
#ffffff
Primary· 83.9%
#3f6381
Primary· 4.1%
#bce0f5
Accent· 2.2%
#9fbcce
Secondary· 2%
#cb8461
Secondary· 1.8%
#cac1b5
Secondary· 1.7%
#ebe9e6
Secondary· 1.6%
#735447
Secondary· 1.2%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

23 Resources

20
Scripts
3
Styles
2
Async
18
Defer

Top Script Sources

local(18)googletagmanager.com(2)

Website Identity

Pawlicy Advisor

Pawlicy Advisor

Organization

Compare top-rated pet insurance and see which quotes are best for you. Pawlicy.com makes buying the best pet insurance easy. 5-star reviews. Loved by vets.

2 Overhill Rd Ste 400, Scarsdale

10583, Scarsdale, NY

Location detected: 🇺🇸 United Statesvia ip
Amazon Registrar, Inc.📧 Google Workspaceen

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Last analyzed: 06 May 2026 at 00:35

Historical Analysis & Change Tracking