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pavlok.com

https://pavlok.com· First analyzed 17 May 2026· Updated 17 May 2026
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pavlok.com
Desktop screenshot of pavlok.com
Mobile screenshot of pavlok.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

clay.ns.cloudflare.com.lola.ns.cloudflare.com.

Performance

76

Core Web Vitals

Weight

First Contentful Paint
3.1 s10%
Speed Index
4.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.3 MB
327 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Pavlok-2024
Shopify Theme

Detected Apps

KlaviyoLoox ReviewsUpsell & Cross SellFacebook ChannelInstagram Shopping

Technology Stack

15 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook PixelSegmentMicrosoft Clarity

Libraries

1
jQueryv3.2.1

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Reviews

1
Loox

Other

1
Fomo

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B73/100
23
4
1
Meta Tags12/15
Content8/12
Headings4/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
P
pavlok.compavlok.com

Pavlok - World's #1 Habit Breaking Wearable

For 10+ years, Pavlok devices have helped people break bad habits and build better ones using science-backed wearable technology. Join the 1,000s who use Pav...

Description truncated.
Title Length43 chars

Recommended: 50-60 chars (~256px / 580px)

Description Length272 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (47/60) — critical for accessibility and SEO

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100
Poor
4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D53/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
7/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:838
Token eff.:Optimal

Structured Data

3 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary408w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
78/100
13
Passed
2
Critical
0
Warnings
Images & Alt Text
10/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
18/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
51/100
E
341 mg
CO₂e / view
3.3 MB
Page Weight
30%
Cleaner Than
New Visitor
389 mg
vs
Returning (cached)
195 mg
Annual (10K/mo)
40.9 kg
Emission Segments
Data Center
17 mg
Network
100 mg
Device
224 mg
Resource Breakdown
JavaScript
1.6 MB
Images
1.5 MB
CSS
105.7 KB
Fonts
44.8 KB
HTML
49.6 KB
Other
22.0 KB
Green Hosting Verified
Google Cloud
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

51d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

08.04.2026

Valid Until

07.07.2026

Subject Alternative Names (1)

pavlok.com

SHA-256 Fingerprint

18:35:C2:71:30:AF:82:6B:60:70:8A:73:46:39:E2:67:91:B7:EE:1D...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fd0cd4ddf1c0b18-CDG
content-encoding
⚡ Brotli(br)
content-language
en-FR
content-length
50522
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (6)

aspmx2.googlemail.com
pavlok.com
alt2.aspmx.l.google.com
alt1.aspmx.l.google.com

+2 more

Domain Information

pavlok.com

Domain Age
12y 8m

Created

26.08.2013

Expires

26.08.2026

Last Updated

27.08.2025

Registrar

IONOS SE

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
78/100
Mobile Friendly33 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Lato

WCAG AAA
77/100
Readability
/30
19/30

18px · LH 1.60

Hierarchy
/20
17/20

3.33x ratio

WCAG
/25
23/25

15.27:1 min contrast

Performance
/25
18/25

1 font · 4 req

Heading Font

Lato

Sans60px

Body Font

Lato

Sans18px

Contrast Ratio

15.27:1

WCAG AAA (≥7:1)

Reading Comfort

~42 CPL

Narrow lines
60px
h1
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 6/100. Consider shorter sentences and simpler words.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 15.3:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.3x larger than body text.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 6

Color Palette

4 unique colors
20.62:1 AAA Dark
#030303
Text· 62.2%
#ffffff
Background· 19.9%
#f0f0f0
Primary· 0%

Business & Marketing Stack

8 Tools Detected

Enterprise

Behavior Analytics

4
Google AnalyticsFree
Microsoft ClarityFree
SegmentEnterprise
Google Tag ManagerFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Reddit PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

2
LooxSMB
FomoSMB

Customer reviews and testimonials

3

Categories

8

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Amazon Publisher Services

Sponsored

Scripts & Styles

26 Resources

20
Scripts
6
Styles
20
Async
0
Defer

Top Script Sources

googletagmanager.com(3)storefront.recart.com(2)connect.facebook.net(2)cdn.weglot.com(1)load.fomo.com(1)

Website Identity

Pavlok Store

Pavlok Store

Organization
12 years old
Location detected: 🇨🇦 Canadavia ip
IONOS SE📧 Google Workspaceen

Sponsored

Last analyzed: 17 May 2026 at 07:10

Historical Analysis & Change Tracking