patmcgrath.com

https://patmcgrath.com· First analyzed 05 May 2026· Updated 05 May 2026

Export

patmcgrath.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1951.awsdns-51.co.uk.ns-34.awsdns-04.com.ns-617.awsdns-13.net.ns-1377.awsdns-44.org.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.9 s10%

Speed Index

2.5 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

5.7 MB

356 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

NORTHWRD | 03.23.26 | PDP update

Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoGorgiasUpsell & Cross SellInstagram Shopping+1 more

Technology Stack

19 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Microsoft Clarity Segment

Advertising

Google Ads Snapchat Pixel Microsoft Advertising Criteo

Fonts

Adobe Fonts (Typekit)Adobe Fonts

Customer Support

CSS Frameworks

Icon Libraries

Tag Managers

Email Marketing

Reviews

CDN

Security

SEO Analysis

B75/100

Meta Tags14/15

Content3/12

Headings8/8

Technical22/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

patmcgrath.compatmcgrath.com

PAT McGRATH LABS | Legendary Makeup by Pat McGrath

Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creatio...

Description truncated.

Title Length50 chars

Recommended: 50-60 chars (~321px / 580px)

Description Length181 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (9 words). Search engines need substantial content for ranking.

3 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100

Poor

4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D41/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

7/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:2,408

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

88/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

42/100

591 mg

CO₂e / view

5.7 MB

Page Weight

Cleaner Than

New Visitor

676 mg

Returning (cached)

338 mg

Annual (10K/mo)

70.9 kg

Emission Segments

Data Center

29 mg

Network

174 mg

Device

388 mg

Resource Breakdown

JavaScript

1.7 MB

Images

483.8 KB

CSS

127.7 KB

HTML

75.8 KB

Other

3.4 MB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

45%Poor

Critical / Transactional

HTTPS

WAF

55d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.03.2026

Valid Until

29.06.2026

Subject Alternative Names (1)

www.patmcgrath.com

SHA-256 Fingerprint

32:12:D6:7A:B6:FE:CC:D0:67:18:F4:2B:F1:40:9D:24:EA:A2:A7:48...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9f6d4856bc9e9e4f-CDG

content-encoding

⚡ Brotli(br)

content-language

en-FR

content-length

77311

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt3.aspmx.l.google.com

aspmx.l.google.com

alt4.aspmx.l.google.com

alt1.aspmx.l.google.com

+1 more

Domain Information

patmcgrath.com

Domain Age

23y 1m

Created

31.03.2003

Expires

01.12.2029

Last Updated

05.03.2026

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

78/100

Mobile Friendly62 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Favorit

WCAG Partial

62/100

Readability

/30

14/30

12px · LH 1.30

Hierarchy

/20

17/20

2x ratio · ✓ H1→H6

WCAG

/25

18/25

1:1 min contrast

Performance

/25

13/25

1 font · 1 req

Heading Font

Favorit

Sans24px

Body Font

Favorit

Sans12px

Contrast Ratio

1:1

2 issues

Reading Comfort

~41 CPL

Narrow lines

24px

18px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

AAdobe Fonts Buy on MyFontsFluid TypeFlesch 57

Color Palette

12 unique colors

21:1 AAA Light

#ffffff

Text· 13.600000000000001%

#000000

Text· 12.5%

#dfa287

Primary· 20.7%

#be846f

Secondary· 8%

#cf947b

Secondary· 7.7%

#856153

Secondary· 7.1%

#907165

Secondary· 6.3%

#ae7365

Secondary· 5.6%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Pinterest AdsMid-Market

Microsoft AdsEnterprise

CriteoEnterprise

Ad platforms and retargeting pixels

Affiliate & Partnerships

ImpactEnterprise

Affiliate networks and partner tracking

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(3)s.pinimg.com(2)c1.rfihub.net(2)cdn.shopify.com(2)scripts.clarity.ms(1)

Website Identity

PAT McGRATH LABS

Organization

www.patmcgrath.com

23 years old

Location detected: 🇨🇦 Canadavia ip

GoDaddy.com, LLC📧 Google Workspaceen

Social Profiles

Facebook X (Twitter)Instagram YouTube TikTok

Sponsored

Last analyzed: 05 May 2026 at 05:18

Historical Analysis & Change Tracking