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ovum.com

https://ovum.com· First analyzed 12 May 2026· Updated 12 May 2026
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ovum.com
Desktop screenshot of ovum.com
Mobile screenshot of ovum.com
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.19.171.79

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dane.ns.cloudflare.com.mary.ns.cloudflare.com.

Performance

75

Core Web Vitals

Weight

First Contentful Paint
3.4 s10%
Speed Index
4.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
50.9 MB
107 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

11 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Hotjar
Microsoft Clarity

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Other

1
VWO

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C65/100
17
7
0
Meta Tags7/15
Content11/12
Headings7/8
Technical16/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
O
ovum.comovum.com

Home Page Omdia

Omdia, part of Informa TechTarget, Inc., is a global analyst and advisory leader that helps you connect the dots across the technology ecosystem. Our deep k...

Description truncated.
Title Length15 chars

Recommended: 50-60 chars (~99px / 580px)

Description Length273 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    25 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    8/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F32/100
    Bot Access
    15/25
    Machine Read.
    3/25
    Schema Data
    0/25
    Citation
    14/25

    AI Bot Access

    7/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:11%
    Words:4,788
    Token eff.:Poor Structure
    Sections/1K:1.5
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary57w
    Descriptive Headingsavg 2.1w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    65/100
    10
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    28/100
    F
    5.26 g
    CO₂e / view
    50.9 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    6.02 g
    vs
    Returning (cached)
    3.01 g
    Annual (10K/mo)
    631.7 kg
    Emission Segments
    Data Center
    258 mg
    Network
    1.55 g
    Device
    3.46 g
    Resource Breakdown
    JavaScript
    578.1 KB
    Images
    50.0 MB
    CSS
    294.9 KB
    Fonts
    2.5 KB
    HTML
    59.7 KB
    Other
    35.8 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    WAF

    73d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    25.04.2026

    Valid Until

    24.07.2026

    Subject Alternative Names (2)

    *.omdia.tech.informa.comomdia.tech.informa.com

    SHA-256 Fingerprint

    DE:01:BF:5F:6E:80:0B:B4:5F:C2:6B:39:C5:89:FB:83:E4:50:56:F6...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ch
    Sec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-C...
    alt-svc
    h3=":443"; ma=86400
    cache-control
    🔴 No Cache(no-cache, no-store)
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9fa771765b04d0bf-CDG
    content-encoding
    ⚡ Brotli(br)
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    50

    SPF
    DKIM
    DMARC

    MX Records (2)

    us-smtp-inbound-2.mimecast.com
    us-smtp-inbound-1.mimecast.com

    Domain Information

    ovum.com

    Domain Age
    30y 9m

    Created

    30.07.1995

    Expires

    29.07.2026

    Last Updated

    29.07.2025

    Registrar

    SafeNames Ltd.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Quantcast Choice

    Cookie Consent Banner
    Quantcast Choice
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Quantcast Choice
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    D
    59/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Aleo + Open Sans

    WCAG AAA
    83/100
    Readability
    /30
    23/30

    16px · LH 1.35

    Hierarchy
    /20
    17/20

    3x ratio

    WCAG
    /25
    23/25

    9.17:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 2 req

    Heading Font

    Aleo

    Sans48px

    Body Font

    Open Sans

    Sans16px

    Contrast Ratio

    9.17:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~43 CPL

    Narrow lines
    48px
    h1
    40px
    h2
    31px
    h3
    25px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.35). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 32/100. Simplify sentences for wider reach.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 9.2:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.0x larger than body text.

    GGoogle FontsBuy on MyFontsFlesch 33

    Color Palette

    7 unique colors
    Light
    #ffffff
    Text· 12.7%
    #012048
    Primary· 41.900000000000006%
    #010f34
    Accent· 14.4%
    #01328c
    Accent· 12.2%
    #8292a6
    Secondary· 4%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Social Media

    1
    Twitter/X WidgetsFree

    Social widgets and sharing tools

    A/B Testing & Optimization

    1
    VWO (Visual Website Optimizer)Mid-Market

    Experimentation and conversion optimization

    3

    Categories

    4

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    15
    Async
    1
    Defer

    Top Script Sources

    tags.tiqcdn.com(7)googletagmanager.com(4)widgets.iiris.com(2)transcend-cdn.com(2)local(2)

    Website Identity

    ovum.com

    30 years old
    Location detected: 🇨🇦 Canadavia ip
    SafeNames Ltd.📧 Mimecasten

    Sponsored

    Last analyzed: 12 May 2026 at 06:42

    Historical Analysis & Change Tracking