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outliermedia.org

https://outliermedia.org· First analyzed 30 May 2026· Updated 30 May 2026
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outliermedia.org
Desktop screenshot of outliermedia.org
Mobile screenshot of outliermedia.org
Mobile

Sponsored

Hosting Provider

Automattic, Inc

IP Address

192.0.78.24

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS2635

Server

Nginx

Nameservers

ns2.wordpress.com.ns3.wordpress.com.ns1.wordpress.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
471 ms10%
Speed Index
612 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.7 MB
98 requests

Image Optimization

Lazy LoadWebPResponsiveUploadcareJetpack Photon (WordPress)
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Newspackv2.22.2Custom
by Automattic
View Theme

Progressive Web App

Service WorkerApple Touch Icon

Technology Stack

24 Technologies Detected

Plugins

14
EverlitNewspack BlocksNewspack PluginNewspack ElectionsGn PublisherNewspack AdsNewspack ListingsNewspack ManagerNewspack NewslettersNewspack PopupsPerfmattersWp Parsely
Yoast SEO
Jetpack

Analytics

3
Google Analytics
Google Analytics 4
Google Tag Manager

Libraries

2
jQuery
Underscore.js

Advertising

2
Google AdsGoogle AdSense

CSS Frameworks

1
Tailwind CSS

Web Servers

1
Nginx

Security

1
reCAPTCHA

SEO Analysis

A+90/100
28
4
0
Meta Tags13/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T7/7
Images7/7
Links5/5
URL5/5
Social3/5
Freshness4/4
Mobile3/4
Indexability3/3
O
outliermedia.orgoutliermedia.org

Outlier Media: Local, accountable, informed

Outlier Media is a groundbreaking nonprofit newsroom designed to center and respond to Detroiters’ needs.

Title Length43 chars

Recommended: 50-60 chars (~255px / 580px)

Description Length105 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    3 URLs

    3 sub-sitemaps

    robots.txt

    95 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    18/100
    Poor
    5 12

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D52/100
    Bot Access
    13/25
    Machine Read.
    8/25
    Schema Data
    11/25
    Citation
    20/25

    AI Bot Access

    5/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:4%
    Words:1,800
    Token eff.:Optimal
    Sections/1K:0.6
    Depth:1/5

    Structured Data

    6 JSON-LD
    Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary162w
    Descriptive Headingsavg 11.2w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    78/100
    13
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    5/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    48/100
    D
    213 mg
    CO₂e / view
    1.7 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    243 mg
    vs
    Returning (cached)
    122 mg
    Annual (10K/mo)
    25.5 kg
    Emission Segments
    Data Center
    48 mg
    Network
    51 mg
    Device
    114 mg
    Resource Breakdown
    JavaScript
    407.4 KB
    Images
    422.4 KB
    CSS
    831.0 KB
    HTML
    41.6 KB
    Other
    17.7 KB
    Green Hosting Not Verified
    Automattic, Inc
    3 recommendations
    • •Carbon footprint recommendation preview...
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    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    No WAF

    54d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    25.04.2026

    Valid Until

    24.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    tls.automattic.com7daysofsplendor.comfirstgrade.soccergoldpalacewoodwork.comhumansofruralamerica.comhumdrumblog.comhummingbirdredemption.comhumorcolumnistblog.com+12 more

    SHA-256 Fingerprint

    E0:24:78:62:45:ED:05:2A:89:70:3C:E6:F9:A2:F2:F0:9D:0A:1E:A0...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    clear
    cache-control
    🟡 108s(max-age=108, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    date
    Sat, 30 May 2026 16:34:50 GMT
    host-header
    Newspack
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    aspmx.l.google.com
    alt2.aspmx.l.google.com
    alt3.aspmx.l.google.com
    alt4.aspmx.l.google.com

    +1 more

    Domain Information

    outliermedia.org

    Domain Age
    10y 6m

    Created

    11.11.2015

    Expires

    11.11.2026

    Last Updated

    15.11.2025

    Registrar

    Tucows Domains Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    78/100
    Mobile Friendly12 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Anton + Inter

    WCAG AA
    79/100
    Readability
    /30
    24/30

    20px · LH 1.60

    Hierarchy
    /20
    12/20

    1.8x ratio

    WCAG
    /25
    23/25

    6.01:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 3 req

    Heading Font

    Anton

    Display36px

    Body Font

    Inter

    Sans20px

    Contrast Ratio

    6.01:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~40 CPL

    Narrow lines
    36px
    h1
    48px
    h2
    20px
    p
    Perfect Fourth
    Scale

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    ✅ Lean font stack: 2 font families keeps load times fast.

    Buy on MyFontsFluid Type (rem)Flesch 53

    Color Palette

    11 unique colors
    Dark
    #050506
    Text· 6.9%
    #fefdf8
    Primary· 42.800000000000004%
    #656131
    Secondary· 7.3%
    #4c3e29
    Secondary· 7%
    #b8b19a
    Secondary· 6.6%
    #ffe03a
    Accent· 6.3%
    #757440
    Secondary· 5.6%
    #9c866b
    Secondary· 5.4%

    Business & Marketing Stack

    2 Tools Detected

    Advanced

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Google AdsEnterprise

    Ad platforms and retargeting pixels

    2

    Categories

    2

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Ad Networks

    Google AdSense

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    6
    Async
    2
    Defer

    Top Script Sources

    outliermedia.org(8)c0.wp.com(7)cdn.fundraiseup.com(1)google.com(1)googletagmanager.com(1)

    Website Identity

    Outlier Media

    Outlier Media

    Organization

    Outlier Media is a groundbreaking nonprofit newsroom designed to center and respond to Detroiters’ needs.

    outliermedia.org/
    10 years old
    Location detected: 🇺🇸 United Statesvia ip
    Tucows Domains Inc.📧 Google Workspaceen-US

    Sponsored

    Last analyzed: 30 May 2026 at 16:35

    Historical Analysis & Change Tracking

    outliermedia.org Technology Stack - Built With jQuery, Underscore.js, Tailwind CSS, Google Analytics, Google Analytics 4 | StackOptic | StackOptic