outfitters.ca

https://outfitters.ca· First analyzed 29 May 2026· Updated 29 May 2026

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outfitters.ca

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.26.11.58

Site Location

🇨🇦 Canadavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

celine.ns.cloudflare.com.giancarlo.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

598 ms10%

Speed Index

777 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.9 MB

330 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

PageSpeed Optimization | Bold Discounts (Working)

Shopify Theme

Detected Apps

KlaviyoJudge.meSmile.ioUpsell & Cross SellFacebook Channel

Technology Stack

15 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Libraries

UI Components

CSS Frameworks

Fonts

Tag Managers

Email Marketing

Reviews

Payments

CDN

Customer Support

Security

SEO Analysis

C62/100

Meta Tags8/15

Content3/12

Headings3/8

Technical22/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile2/4

Indexability3/3

outfitters.caoutfitters.ca

Winnipeg Outfitters

Seasonal outerwear & footwear, specialists in extreme cold weather clothing, western wear, boots & accessories, dressed furs & leathers. Based in Manitoba, O...

Description truncated.

Title Length19 chars

Recommended: 50-60 chars (~116px / 580px)

Description Length183 chars

Recommended: 120-160 chars

Issues (3)

• Very thin content (2 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (173/184) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

17/100

Poor

5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D41/100

Bot Access

20/25

Machine Read.

6/25

Schema Data

7/25

Citation

8/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:5,902

Token eff.:Excessive

Structured Data

3 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary19w

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

53/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

50/100

298 mg

CO₂e / view

2.9 MB

Page Weight

30%

Cleaner Than

New Visitor

341 mg

Returning (cached)

171 mg

Annual (10K/mo)

35.8 kg

Emission Segments

Data Center

15 mg

Network

88 mg

Device

196 mg

Resource Breakdown

JavaScript

2.1 MB

Images

368.7 KB

CSS

292.8 KB

Fonts

46.7 KB

HTML

126.6 KB

Other

10.0 KB

Green Hosting Verified

Cloudflare

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

59d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

28.04.2026

Valid Until

27.07.2026

Subject Alternative Names (1)

www.outfitters.ca

SHA-256 Fingerprint

D2:8F:59:4D:26:F3:30:CE:4D:35:AA:54:2A:14:8B:1A:72:BB:3D:26...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

a034832b0ccb83e1-BRU

content-encoding

⚡ Brotli(br)

content-language

en-CA

content-length

129377

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

outfitters-ca.mail.protection.outlook.com

Domain Information

outfitters.ca

Domain Age

25y 7m

Created

24.10.2000

Expires

31.03.2027

Last Updated

29.04.2026

Registrar

Tucows.com Co.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

71/100

Mobile Friendly81 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Arial + Inter

WCAG Partial

59/100

Readability

/30

22/30

16px · LH 1.63

Hierarchy

/20

11/20

0.88x ratio · ✓ H1→H6

WCAG

/25

14/25

4.25:1 min contrast

Performance

/25

12/25

System fonts

Heading Font

Arial

Sans14px

Body Font

Inter

Sans16px

Contrast Ratio

4.25:1

1 issue

Reading Comfort

~43 CPL

Narrow lines

14px

60px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 4.2:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ System fonts: Zero font loading delay — best possible LCP impact.

GGoogle FontsFluid TypeFlesch 53

Color Palette

6 unique colors

Light

#f4f4f4

Background· 85.89999999999998%

#ea0001

Primary· 6%

#a5b5bb

Secondary· 4.5%

#e8e0e0

Secondary· 2.5%

#994148

Secondary· 0.6%

#940000

Accent· 0.5%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

Judge.meSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

27 Resources

Scripts

Styles

Async

Defer

Top Script Sources

outfitters.ca(4)cdn.rebuyengine.com(2)accessibly.app(2)connect.facebook.net(2)googletagmanager.com(2)

Website Identity

Winnipeg Outfitters

Organization

[email protected]

www.outfitters.ca

25 years old

Location detected: 🇨🇦 Canadavia tld

Tucows.com Co.📧 Microsoft 365en

Sponsored

Last analyzed: 29 May 2026 at 09:36

Historical Analysis & Change Tracking