outdoorretailer.com

https://outdoorretailer.com· First analyzed 09 May 2026· Updated 09 May 2026

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outdoorretailer.com

Mobile

Sponsored

Hosting Provider

Kinsta

cloudflare.com

IP Address

188.114.97.3

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

CloudFlare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

trace.ns.cloudflare.com.adele.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

983 ms10%

Speed Index

1.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

6.3 MB

107 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Outdoor Retailerv1.0Custom

by Melton S

View Theme

Technology Stack

26 Technologies Detected

Plugins

Nextend Smart Slider3 Pro Burst Statistics Pagination Page Scroll To Id

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel

Advertising

Google Ads LinkedIn Ads Microsoft Advertising

Libraries

jQueryv2.2.4

jQuery UI

UI Components

Slick Carousel Owl Carousel

Other

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Marketing

Popups & Forms

CDN

SEO Analysis

A85/100

Meta Tags15/15

Content10/12

Headings6/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

outdoorretailer.comoutdoorretailer.com

Outdoor Sports Retail Expo, Conference, Experience

Outdoor Retailer is the leading outdoor sports business event in North America. Two annual shows, Summer & Winter, highlight new gear, trends, and ideas.

Title Length50 chars

Recommended: 50-60 chars (~301px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (19/23) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

115 URLs

robots.txt

26 rules

Local SEO

Local Search Readiness

17/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

6/25

Citation

18/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:845

Token eff.:Optimal

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbList

Citation Readiness

Opening Summary55w

Descriptive Headingsavg 5.4w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

18/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

31/100

650 mg

CO₂e / view

6.3 MB

Page Weight

Cleaner Than

New Visitor

743 mg

Returning (cached)

371 mg

Annual (10K/mo)

78.0 kg

Emission Segments

Data Center

32 mg

Network

191 mg

Device

427 mg

Resource Breakdown

JavaScript

483.7 KB

Images

4.9 MB

CSS

882.5 KB

Fonts

2.3 KB

HTML

37.9 KB

Other

23.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

8 recommendations

•Carbon footprint recommendation preview...

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Security Score

36%Critical

Interactive

HTTPS

WAF

33d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.03.2026

Valid Until

11.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

outdoorretailer.com*.outdoorretailer.com

SHA-256 Fingerprint

20:7A:6B:B7:96:80:C1:A4:62:98:99:D1:E6:EA:59:74:28:FF:DB:8F...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cf-cache-status

DYNAMIC

cf-edge-cache

cache,platform=wordpress

cf-ray

9f8ee2487a158ff1-BOS

content-encoding

zstd

content-type

text/html; charset=UTF-8

date

Sat, 09 May 2026 07:10:21 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

outdoorretailer-com.mail.protection.outlook.com

Domain Information

outdoorretailer.com

Domain Age

27y 8m

Created

17.09.1998

Expires

16.09.2027

Last Updated

15.08.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

80/100

Mobile Friendly24 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Gilroy Bold + DIN-2014

WCAG Partial

54/100

Readability

/30

15/30

16px · LH 1.00

Hierarchy

/20

12/20

1.94x ratio

WCAG

/25

17/25

1:1 min contrast

Performance

/25

10/25

3 fonts · 20 req

Heading Font

Gilroy Bold

Sans31px

Body Font

DIN-2014

Sans16px

Contrast Ratio

1:1

10 issues

Reading Comfort

~41 CPL

Narrow lines

31px

28px

26px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.00). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 29/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle Fonts Buy on MyFontsFluid Type (rem)Flesch 29

Color Palette

9 unique colors

Light

#ffffff

Text· 19.2%

#3d4224

Primary· 30.899999999999995%

#dbcfc3

Secondary· 10.4%

#c4b2a4

Secondary· 10.4%

#8c745b

Secondary· 6.7%

#dac0ab

Secondary· 6.6%

#50523f

Secondary· 6.5%

#09100f

Secondary· 5.4%

Business & Marketing Stack

7 Tools Detected

Enterprise

CRM Systems

SalesforceEnterprise

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

LinkedIn AdsEnterprise

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(5)snap.licdn.com(3)outdoorretailer.com(3)pi.pardot.com(1)youtube.com(1)

Website Identity