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outdoorplay.com

https://outdoorplay.com· First analyzed 25 May 2026· Updated 25 May 2026
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outdoorplay.com
Desktop screenshot of outdoorplay.com
Mobile screenshot of outdoorplay.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇺🇸 Portland, United Statesvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

will.ns.cloudflare.com.sonia.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
630 ms10%
Speed Index
819 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.1 MB
128 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
SpeedopzCustom
Shopify Theme

Detected Apps

KlaviyoStamped.ioGorgiasInstagram ShoppingTikTok

Technology Stack

10 Technologies Detected

Customer Support

2
GorgiasZendesk

Frameworks

1
Angular

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Analytics

1
Google Analytics 4

Email Marketing

1
Klaviyo

Reviews

1
Stamped.io

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B70/100
20
5
0
Meta Tags11/15
Content6/12
Headings8/8
Technical18/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
O
outdoorplay.comoutdoorplay.com

Kayak Store Online | Shop Canoe, Camping Gear & More | Outdoorplay

Free shipping on kayaks, canoes, standup paddleboards, rafts and accessories. Shop online with the the outdoor experts!

Title Length66 chars

Recommended: 50-60 chars (~407px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    32/100
    Needs Work
    9 12

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    1/25
    Schema Data
    6/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:5%
    Words:3,115
    Token eff.:Poor Structure

    Structured Data

    2 JSON-LD
    Organization×1.1WebSiteSearchAction

    Citation Readiness

    Opening Summary91w
    Descriptive Headingsavg 2w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    92/100
    17
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    76/100
    B
    113 mg
    CO₂e / view
    1.1 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    130 mg
    vs
    Returning (cached)
    65 mg
    Annual (10K/mo)
    13.6 kg
    Emission Segments
    Data Center
    6 mg
    Network
    33 mg
    Device
    75 mg
    Resource Breakdown
    JavaScript
    275.2 KB
    Images
    714.4 KB
    CSS
    6.6 KB
    Fonts
    36.3 KB
    HTML
    88.5 KB
    Other
    2.1 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    43d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    09.04.2026

    Valid Until

    08.07.2026

    Subject Alternative Names (1)

    www.outdoorplay.com

    SHA-256 Fingerprint

    3D:0A:13:89:3E:D5:FA:18:7A:34:0A:56:D3:62:55:80:71:F0:47:EB...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇩🇪 Frankfurt
    a01288855bb6d376-FRA
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-US
    content-length
    90370
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (5)

    alt3.aspmx.l.google.com
    alt2.aspmx.l.google.com
    aspmx.l.google.com
    alt1.aspmx.l.google.com

    +1 more

    Domain Information

    outdoorplay.com

    Domain Age
    27y 11m

    Created

    29.06.1998

    Expires

    28.06.2034

    Last Updated

    29.06.2024

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Termly

    Cookie Consent Banner
    Termly
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Termly
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    76/100
    Mobile Friendly92 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    AvenirNextLTPro

    WCAG AAA
    80/100
    Readability
    /30
    26/30

    16px · LH 1.40

    Hierarchy
    /20
    13/20

    1.62x ratio · ✓ H1→H6

    WCAG
    /25
    23/25

    10.73:1 min contrast

    Performance
    /25
    18/25

    1 font · 4 req

    Heading Font

    AvenirNextLTPro

    Sans26px

    Body Font

    AvenirNextLTPro

    Sans16px

    Contrast Ratio

    10.73:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~37 CPL

    Narrow lines
    26px
    h1
    40px
    h2
    18px
    h3
    16px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 10.7:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

    ✅ Lean font stack: 1 font families keeps load times fast.

    Buy on MyFontsFluid TypeFlesch 55

    Color Palette

    12 unique colors
    16.79:1 AAA Light
    #ffffff
    Background· 36%
    #1e1d1f
    Text· 7.7%
    #2d4456
    Primary· 5.7%
    #03172e
    Accent· 5.4%
    #f1eeec
    Secondary· 3.8%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    TermlySMB

    Cookie consent and privacy compliance tools

    Reviews & Social Proof

    1
    Stamped.ioSMB

    Customer reviews and testimonials

    3

    Categories

    3

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    22 Resources

    17
    Scripts
    5
    Styles
    2
    Async
    5
    Defer

    Top Script Sources

    cdn-static.okendo.io(7)outdoorplay.com(6)cdn.shopify.com(1)snapui.searchspring.io(1)cdn.searchspring.net(1)

    Website Identity

    Outdoorplay

    Outdoorplay

    Organization

    Free shipping on kayaks, canoes, standup paddleboards, rafts and accessories. Shop online with the the outdoor experts!

    customerservice@outdoorplay.com
    1-800-994-4327
    www.outdoorplay.com/
    27 years old

    200 Northeast Tomahawk Island Drive, Portland

    97217, Portland, Oregon

    United States

    Location detected: 🇺🇸 United States, Portlandvia schema_nap
    Network Solutions, LLC📧 Google Workspaceen

    Sponsored

    Last analyzed: 25 May 2026 at 06:37

    Historical Analysis & Change Tracking