outdoorandcountry.co.uk

https://outdoorandcountry.co.uk· First analyzed 07 May 2026· Updated 07 May 2026

Export

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.20.20.55

Site Location

🇬🇧 United Kingdomvia phone

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

merlin.ns.cloudflare.com.candy.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

284 ms10%

Speed Index

369 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

180 KB

99 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Technology Stack

6 Technologies Detected

CSS Frameworks

Analytics

Tag Managers

Customer Support

Advertising

Microsoft Advertising

CDN

Cloudflare

SEO Analysis

B72/100

Meta Tags13/15

Content3/12

Headings8/8

Technical22/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile3/4

Indexability3/3

outdoorandcountry.co.ukoutdoorandcountry.co.uk

Clothing, Jackets, Footwear, Wellies & More | Outdoor and Country

Shop online for Barbour, Hunter, Joules Clothing, Le Chameau, Aigle Wellies, Musto, Timberland, Crew Clothing and more

Title Length65 chars

Recommended: 50-60 chars (~394px / 580px)

Description Length118 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (10 words). Search engines need substantial content for ranking.

4 issues found

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Crawlability

Sitemap

robots.txt

6 rules

Sitemap reference found

Local SEO

Local Search Readiness

30/100

Needs Work

8 11

Sponsored

AI & LLM Readiness

D41/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

7/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:1,405

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

76/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

10/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

79/100

A+

18 mg

CO₂e / view

180.4 KB

Page Weight

95%

Cleaner Than

New Visitor

21 mg

Returning (cached)

10 mg

Annual (10K/mo)

2.2 kg

Emission Segments

Data Center

<0.001 g

Network

5 mg

Device

12 mg

Resource Breakdown

Images

163.8 KB

CSS

1.8 KB

HTML

13.5 KB

Other

1.3 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

76%Good

Interactive

HTTPS

WAF

248d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

10.12.2025

Valid Until

10.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (2)

www.outdoorandcountry.co.ukoutdoorandcountry.co.uk

SHA-256 Fingerprint

5D:3C:D5:53:CA:D0:75:D6:47:13:58:A6:86:F8:BE:AD:C3:D5:4C:5B...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9f7e5b742aee019a-CDG

content-encoding

⚡ Brotli(br)

content-security-policy

frame-ancestors 'self';

content-type

text/html; charset=utf-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

outdoorandcountry-co-uk.mail.protection.outlook.com

Domain Information

outdoorandcountry.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

70/100

Mobile Friendly9 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=1

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Avenir Next LT W01 Demi + AvenirNextLTW01-Regular

WCAG Partial

66/100

Readability

/30

21/30

15px · LH 1.60

Hierarchy

/20

11/20

1.33x ratio · ✓ H1→H6

WCAG

/25

16/25

2.05:1 min contrast

Performance

/25

18/25

2 fonts · 2 req

Heading Font

Avenir Next LT W01 Demi

Sans20px

Body Font

AvenirNextLTW01-Regular

Sans15px

Contrast Ratio

2.05:1

2 issues

Reading Comfort

~39 CPL

Narrow lines

20px

15px

Minor Second

Scale

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 2.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 62

Color Palette

11 unique colors

2.2:1 Fail Light

#74837c

Other· 5.9%

#494c43

Other· 1%

#6a543f

Secondary· 28.4%

#4c331e

Secondary· 15.2%

#140305

Primary· 11.8%

#004851

Primary· 10.9%

#5d442c

Secondary· 7.4%

#766a5b

Secondary· 7.3%

Business & Marketing Stack

5 Tools Detected

Enterprise

Customer Support

ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

24 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(7)bat.bing.com(4)plugins.flockler.com(3)static.scarabresearch.com(2)googletagmanager.com(2)

Website Identity

Outdoor and Country

Organization

+44-344-844-8998

www.outdoorandcountry.co.uk

Location detected: 🇬🇧 United Kingdomvia phone

📧 Microsoft 365en

Social Profiles

Facebook Instagram YouTube

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Last analyzed: 07 May 2026 at 07:03

Historical Analysis & Change Tracking