outdooraction.co.uk

https://outdooraction.co.uk· First analyzed 19 May 2026· Updated 19 May 2026

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outdooraction.co.uk

Mobile

Sponsored

Hosting Provider

UKFAST-MAN1FL2S2ROWAR5ROWDR2

IP Address

109.108.148.102

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 Manchester, United Kingdom

ASN

AS61323

Server

Visualsoft

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ulla.ns.cloudflare.com.max.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

717 ms10%

Speed Index

932 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.4 MB

100 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

UKFAST-MAN1FL2S2ROWAR5ROWDR2

CDN

Cloudflare

Technology Stack

12 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Advertising

Google Ads Microsoft Advertising

Frameworks

Other

Other

CSS Frameworks

Tag Managers

Customer Support

SEO Analysis

B70/100

Meta Tags15/15

Content3/12

Headings6/8

Technical22/25

E-E-A-T2/7

Images6/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile3/4

Indexability3/3

outdooraction.co.ukoutdooraction.co.uk

Outdoor Action | Tents | Outdoor Clothing | Camping

Outdoor Action: top-quality outdoor gear and expert advice. Shop online or visit us in Blackburn for all your outdoor needs. Over 50 years of experience.

Title Length51 chars

Recommended: 50-60 chars (~309px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (40 words). Search engines need substantial content for ranking.

5 issues found

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Crawlability

Sitemap

Type: index

66 URLs

66 sub-sitemaps

robots.txt

59 rules

Sitemap reference found

Local SEO

Local Search Readiness

26/100

Needs Work

7 13

Sponsored

AI & LLM Readiness

D41/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

7/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:2,339

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary35w

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

10/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

45/100

181 mg

CO₂e / view

1.4 MB

Page Weight

60%

Cleaner Than

New Visitor

207 mg

Returning (cached)

103 mg

Annual (10K/mo)

21.7 kg

Emission Segments

Data Center

40 mg

Network

43 mg

Device

97 mg

Resource Breakdown

JavaScript

127.8 KB

Images

1.1 MB

CSS

62.2 KB

Fonts

14.2 KB

HTML

108.6 KB

Green Hosting Not Verified

UKFAST-MAN1FL2S2ROWAR5ROWDR2

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

71%Good

Interactive

HTTPS

No WAF

220d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

25.11.2025

Valid Until

25.12.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

outdooraction.co.ukwww.outdooraction.co.uk

SHA-256 Fingerprint

AF:22:20:F7:81:14:62:DE:1A:BA:EE:A8:15:56:0E:B4:35:DE:10:B3...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

cache-control

🔴 No Cache(no-store, no-cache, must-revalidate, post-check=0, pre-check...)

content-encoding

📦 Gzip(gzip)

content-length

110910

content-security-policy

upgrade-insecure-requests; frame-ancestors 'self' live.sagep...

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

outdooraction-co-uk.mail.protection.outlook.com

Domain Information

outdooraction.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

82/100

Mobile Friendly156 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Montserrat

WCAG Partial

60/100

Readability

/30

14/30

13px · LH 1.73

Hierarchy

/20

13/20

1.44x ratio · ✓ H1→H6

WCAG

/25

17/25

3.66:1 min contrast

Performance

/25

16/25

1 font · 4 req

Heading Font

Montserrat

Sans19px

Body Font

Montserrat

Sans13px

Contrast Ratio

3.66:1

10 issues

Reading Comfort

~42 CPL

Narrow lines

19px

13px

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 3.7:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFlesch 58

Color Palette

11 unique colors

4.93:1 AA Light

#ffffff

Primary· 26.799999999999997%

#627472

Secondary· 3.7%

#282718

Secondary· 22.7%

#735636

Secondary· 8%

#a77946

Secondary· 7.8%

#419e46

Secondary· 6.7%

#624126

Secondary· 5.8%

#433e2f

Secondary· 5.7%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Google AdsEnterprise

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

outdooraction.co.uk(4)googletagmanager.com(3)cdn.tangoo.it(2)bat.bing.com(2)apis.google.com(2)

Website Identity

Outdoor Action Ltd

Organization

www.outdooraction.co.uk

26-34A King Street

Lancashire

Location detected: 🇬🇧 United Kingdomvia tld

📧 Microsoft 365en-GB

Social Profiles

Facebook X (Twitter)Instagram YouTube

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Last analyzed: 19 May 2026 at 14:07

Historical Analysis & Change Tracking