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ouidad.com

https://ouidad.com· First analyzed 22 May 2026· Updated 22 May 2026
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ouidad.com
Desktop screenshot of ouidad.com
Mobile screenshot of ouidad.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇺🇸 Commack, United Statesvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

margaret.ns.cloudflare.com.patrick.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
767 ms10%
Speed Index
997 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.1 MB
375 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
[5/19-5/28] Memorial Day SaleCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoGorgiasUpsell & Cross SellFacebook Channel+2 more

Technology Stack

19 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Fonts

2
Google FontsAdobe Fonts (Typekit)

Customer Support

2
GorgiasZendesk

Advertising

2
Google AdsTikTok Pixel

Other

1
D3.js

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Reviews

1
Yotpo

Payments

1
Klarna

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C69/100
19
7
1
Meta Tags14/15
Content6/12
Headings5/8
Technical19/21
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
O
ouidad.comouidad.com

Ouidad: Curly Hair Products for Natural Hair

Shop salon-quality products for curly hair, from sulfate-free shampoos & conditioners to award-winning primers & styling solutions. Get your best curl yet!

Title Length44 chars

Recommended: 50-60 chars (~262px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (149/228) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Local SEO

Local Search Readiness

38/100
Needs Work
10 11

Sponsored

AI & LLM Readiness

F36/100
Bot Access
20/25
Machine Read.
0/25
Schema Data
5/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:4%
Words:11,443
Token eff.:Excessive

Structured Data

2 JSON-LD
Organization×1.1SearchAction
sameAs entity links

Citation Readiness

Opening Summary15w
Descriptive Headingsavg 3w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
79/100
13
Passed
2
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
424 mg
CO₂e / view
4.1 MB
Page Weight
15%
Cleaner Than
New Visitor
485 mg
vs
Returning (cached)
242 mg
Annual (10K/mo)
50.9 kg
Emission Segments
Data Center
21 mg
Network
125 mg
Device
279 mg
Resource Breakdown
JavaScript
1.4 MB
Images
2.2 MB
CSS
94.9 KB
Fonts
100.9 KB
HTML
72.8 KB
Other
179.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

51d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.04.2026

Valid Until

12.07.2026

Subject Alternative Names (1)

www.ouidad.com

SHA-256 Fingerprint

5D:01:5C:55:EF:FB:E6:41:21:EA:AE:FC:FF:52:72:9E:49:A2:AD:E7...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9ffbecc8df915669-CDG
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
74279
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

ouidad-com.mail.protection.outlook.com

Domain Information

ouidad.com

Domain Age
29y 4m

Created

21.01.1997

Expires

22.01.2027

Last Updated

16.12.2020

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
78/100
Mobile Friendly13 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Figtree

WCAG AAA
77/100
Readability
/30
22/30

16px · LH 1.50

Hierarchy
/20
16/20

3.5x ratio

WCAG
/25
23/25

12.63:1 min contrast

Performance
/25
16/25

1 font · 7 req

Heading Font

Figtree

Sans56px

Body Font

Figtree

Sans16px

Contrast Ratio

12.63:1

WCAG AAA (≥7:1)

Reading Comfort

~41 CPL

Narrow lines
56px
h1
56px
h2
22px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 12.6:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.5x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle FontsFluid Type

Color Palette

8 unique colors
Light
#d6cec8
Primary· 38.7%
#e9eae5
Background· 26.9%
#2c251f
Secondary· 7.1%
#996633
Secondary· 6.3%
#482815
Accent· 5.8%
#66462d
Secondary· 5.6%
#d2b6a1
Secondary· 4.8%
#b39269
Secondary· 4.6%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

3
Google AnalyticsFree
Microsoft ClarityFree
Google Tag ManagerFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
TikTok PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

4

Categories

7

Total Tools

0

Enterprise

4

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
20
Async
0
Defer

Top Script Sources

connect.facebook.net(2)d33a6lvgbd0fej.cloudfront.net(2)analytics.tiktok.com(2)googletagmanager.com(1)s3.eu-west-1.amazonaws.com(1)

Website Identity

Ouidad

Website

Shop salon-quality products for curly hair, from sulfate-free shampoos & conditioners to award-winning primers & styling solutions. Get your best curl yet!

help@ouidad.com
8887556834
www.ouidad.com
29 years old

55 Mall Dr, Commack

11725, Commack, New York

United States

Location detected: 🇺🇸 United States, Commackvia schema_nap
Network Solutions, LLC📧 Microsoft 365en

Sponsored

Last analyzed: 22 May 2026 at 12:47

Historical Analysis & Change Tracking