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oralb.co.uk

https://oralb.co.uk· First analyzed 17 May 2026· Updated 17 May 2026
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oralb.co.uk
Desktop screenshot of oralb.co.uk
Mobile screenshot of oralb.co.uk
Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

4.152.161.216

Site Location

🇬🇧 United Kingdomvia schema_nap

Server Location

🇺🇸 Boydton, United States

ASN

AS8075

Organization

Microsoft Azure Cloud (eastus2)

CDN

CDN

Nameservers

ns3-05.azure-dns.org.ns4-05.azure-dns.info.ns1-05.azure-dns.com.ns2-05.azure-dns.net.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.8 MB
206 requests

Image Optimization

Lazy LoadWebPAVIF
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Contentful
Infrastructure
Hosting
Microsoft Azure
CDN
CDN

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

https://images.ctfassets.net/b...https://images.ctfassets.net/b...

Technology Stack

6 Technologies Detected

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Security

1
reCAPTCHA

Customer Support

1
Zendesk

SEO Analysis

A81/100
23
5
0
Meta Tags15/15
Content9/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
O
oralb.co.ukoralb.co.uk

Electric Toothbrushes, Floss, & Dental Health | Oral-B

Explore Oral-B's electric, manual and battery toothbrushes. Read important information on how to maintain good oral hygiene and a healthy smile.

Title Length54 chars

Recommended: 50-60 chars (~317px / 580px)

Description Length144 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    586 URLs

    robots.txt

    26 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    26/100
    Needs Work
    7 14

    Sponsored

    AI & LLM Readiness

    C64/100
    Bot Access
    20/25
    Machine Read.
    19/25
    Schema Data
    13/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:0%
    Words:1,654
    Token eff.:Optimal
    Sections/1K:4.2
    Depth:1/5

    Structured Data

    13 JSON-LD
    FAQPage×1.5Organization×1.1WebSiteVideoObjectSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary14w
    Descriptive Headingsavg 4w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    86/100
    14
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    62/100
    C
    190 mg
    CO₂e / view
    1.8 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    217 mg
    vs
    Returning (cached)
    108 mg
    Annual (10K/mo)
    22.8 kg
    Emission Segments
    Data Center
    9 mg
    Network
    56 mg
    Device
    125 mg
    Resource Breakdown
    JavaScript
    825.1 KB
    Images
    14.1 KB
    CSS
    228.2 KB
    Fonts
    331.4 KB
    HTML
    80.1 KB
    Other
    399.0 KB
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    86%Very Good
    Interactive

    HTTPS

    No WAF

    89d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    15.07.2025

    Valid Until

    14.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (9)

    *.oralb.co.uk*.23916949.email.oralb.co.uk*.io.oralb.co.uk23916949.email.oralb.co.ukio.oralb.co.ukoralb.co.ukwww.23916949.email.oralb.co.ukwww.io.oralb.co.uk+1 more

    SHA-256 Fingerprint

    BF:51:5D:71:86:E3:10:1D:68:26:54:73:6C:11:31:96:B1:7A:21:D2...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 1801s(public, max-age=1801, s-maxage=3601, stale-while-revalidate=...)
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    default-src 'self'; child-src blob:; media-src * 'self' data...
    content-type
    text/html; charset=utf-8
    date
    Sun, 17 May 2026 06:04:55 GMT
    etag
    W/"f4ma3esthw18yc8"
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (7)

    alt1.aspmx.l.google.com
    aspmx5.googlemail.com
    alt2.aspmx.l.google.com
    aspmx2.googlemail.com

    +3 more

    Domain Information

    oralb.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    79/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, minimum-scale=1

    Typography & Readability

    Hurme Regular

    WCAG Partial
    66/100
    Readability
    /30
    20/30

    14px · LH 1.50

    Hierarchy
    /20
    16/20

    5x ratio · ✓ H1→H6

    WCAG
    /25
    12/25

    1:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 4 req

    Heading Font

    Hurme Regular

    Sans70px

    Body Font

    Hurme Regular

    Sans14px

    Contrast Ratio

    1:1

    9 issues

    Reading Comfort

    ~44 CPL

    Narrow lines
    70px
    h1
    52px
    h2
    24px
    h3
    10px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 5.0x larger than body text.

    ❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

    Buy on MyFontsFlesch 53

    Color Palette

    13 unique colors
    5.54:1 AA Light
    #ffffff
    Background· 17.8%
    #6e666f
    Other· 3.2%
    #0057b8
    Primary· 0%
    #0f2c4a
    Accent· 11.3%
    #b6c5cd
    Secondary· 10.5%
    #214369
    Accent· 10%
    #385c80
    Secondary· 8.3%
    #011d3b
    Accent· 7.9%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Reviews & Social Proof

    1
    BazaarvoiceEnterprise

    Customer reviews and testimonials

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    1
    Async
    19
    Defer

    Top Script Sources

    local(18)googletagmanager.com(2)

    Website Identity

    Cavity Prevention

    Cavity Prevention

    VideoObject

    Cavity Prevention

    www.oralb.co.uk/en-gb/product-collections/electric-toothbrushes/io
    Location detected: 🇬🇧 United Kingdomvia schema_nap
    📧 Google Workspaceen-GB

    Sponsored

    Last analyzed: 17 May 2026 at 06:05

    Historical Analysis & Change Tracking