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onlinemortgageadvisor.co.uk

https://onlinemortgageadvisor.co.uk· First analyzed 17 May 2026· Updated 17 May 2026
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onlinemortgageadvisor.co.uk
Desktop screenshot of onlinemortgageadvisor.co.uk
Mobile screenshot of onlinemortgageadvisor.co.uk
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

162.159.137.54

Site Location

🇬🇧 Little Eaton, United Kingdomvia schema

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dax.ns.cloudflare.com.lia.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
799 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
47 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
WordPressv6.9.4
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

11 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
FullStory

CSS Frameworks

2
Bootstrap
Tailwind CSS

Frameworks

1
Alpine.js

Other

1
AOS (Animate On Scroll)

Tag Managers

1
Google Tag Manager

Reviews

1
Trustpilot

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

A80/100
24
4
0
Meta Tags15/15
Content6/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
O
onlinemortgageadvisor.co.ukonlinemortgageadvisor.co.uk

Online Mortgage Advisor: Find your Perfect Mortgage Broker

Online Mortgage Advisor: ⭐️ 5 Star rated & over 500,000 customers helped ⭐️ We'll match you with your perfect Mortgage Advisor for free!

Title Length58 chars

Recommended: 50-60 chars (~357px / 580px)

Description Length136 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    11 URLs

    11 sub-sitemaps

    robots.txt

    8 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    49/100
    Fair
    13 10

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    4/25
    Schema Data
    8/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:3,301
    Token eff.:Poor Structure

    Structured Data

    167 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary20w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    73/100
    10
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    2/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    73/100
    B
    124 mg
    CO₂e / view
    1.2 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    142 mg
    vs
    Returning (cached)
    71 mg
    Annual (10K/mo)
    14.9 kg
    Emission Segments
    Data Center
    6 mg
    Network
    37 mg
    Device
    82 mg
    Resource Breakdown
    JavaScript
    47.2 KB
    Images
    820.8 KB
    CSS
    46.5 KB
    Fonts
    258.6 KB
    HTML
    57.1 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    61%Fair
    Interactive

    HTTPS

    WAF

    74d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    02.05.2026

    Valid Until

    31.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.onlinemortgageadvisor.co.uk

    SHA-256 Fingerprint

    23:23:31:02:41:9A:35:6C:C9:31:44:97:F2:9E:86:EF:14:55:B4:AB...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-credentials
    true
    access-control-allow-headers
    Content-Type, X-WP-Nonce, Authorization
    access-control-allow-methods
    GET, POST, PUT, DELETE, OPTIONS
    age
    13961
    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt2.aspmx.l.google.com
    aspmx.l.google.com
    alt3.aspmx.l.google.com

    +1 more

    Domain Information

    onlinemortgageadvisor.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    79/100
    Mobile Friendly34 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=no
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Poppins + Montserrat

    WCAG Partial
    76/100
    Readability
    /30
    20/30

    14px · LH 1.43

    Hierarchy
    /20
    20/20

    4.29x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    1:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 4 req

    Heading Font

    Poppins

    Sans60px

    Body Font

    Montserrat

    Sans14px

    Contrast Ratio

    1:1

    2 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    60px
    h1
    48px
    h2
    36px
    h3
    24px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.3x larger than body text.

    Buy on MyFontsFlesch 46

    Color Palette

    10 unique colors
    Light
    #ffffff
    Primary· 16.3%
    #362598
    Accent· 37%
    #6339d9
    Primary· 11.5%
    #201a62
    Primary· 11.5%
    #9e7c94
    Secondary· 6.8%
    #0f0c48
    Primary· 6.3%
    #2d6d7b
    Secondary· 5.6%
    #c7e0d3
    Secondary· 2.8%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    9 Resources

    6
    Scripts
    3
    Styles
    4
    Async
    3
    Defer

    Top Script Sources

    googletagmanager.com(3)onlinemortgageadvisor.co.uk(2)widget.trustpilot.com(1)

    Website Identity

    Online Mortgage Advisor

    Online Mortgage Advisor

    FinancialService

    We are an FCA-authorised and award-winning mortgage broker, serving customers nationwide since 2013. At Online Mortgage Advisor (OMA®), we connect you with specialist advisors from our team who focus on your exact type of mortgage situation, ensuring you get the best possible advice. We are on a mis

    hello@onlinemortgageadvisor.co.uk
    0330 818 7026
    www.onlinemortgageadvisor.co.uk

    Sterling House, Outrams Wharf, Little Eaton

    DE21 5EL, Little Eaton, Derby

    GB

    Location detected: 🇬🇧 United Kingdom, Little Eatonvia schema
    📧 Google Workspaceen-GB

    Sponsored

    Last analyzed: 17 May 2026 at 14:06

    Historical Analysis & Change Tracking