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onewillow.com

https://onewillow.com· First analyzed 20 May 2026· Updated 20 May 2026
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onewillow.com
Desktop screenshot of onewillow.com
Mobile screenshot of onewillow.com
Mobile

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Hosting Provider

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

denver.ns.cloudflare.com.aliza.ns.cloudflare.com.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
15.8 MB
241 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

12 Technologies Detected

CSS Frameworks

2

Icon Libraries

1

Other

1

Reviews

1

Customer Support

1

Security

1

SEO Analysis

C68/100
20
7
2
Meta Tags12/15
Content10/12
Headings3/8
Technical18/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
O
onewillow.comonewillow.com

Willow: Wearable Breast Pump – Willow Pump

Experience the freedom of Willow: the original fully in-bra, wearable breast pump with hospital-grade suction and leak-proof mobility. Hands-free, discreet, ...

Description truncated.
Title Length42 chars

Recommended: 50-60 chars (~262px / 580px)

Description Length318 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (50/72) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

7/100
Poor
2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D48/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
0/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:2,511
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary52w
Descriptive Headingsavg 5.8w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
12
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
45/100
F
1.64 g
CO₂e / view
15.8 MB
Page Weight
5%
Cleaner Than
New Visitor
1.87 g
vs
Returning (cached)
935 mg
Annual (10K/mo)
196.3 kg
Emission Segments
Data Center
80 mg
Network
481 mg
Device
1.07 g
Resource Breakdown
JavaScript
1.3 MB
Images
4.0 MB
CSS
280.2 KB
HTML
77.7 KB
Other
10.1 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • Carbon footprint recommendation preview...
B

Security Score

71%Good
Interactive

HTTPS

WAF

48d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.04.2026

Valid Until

08.07.2026

Subject Alternative Names (1)

onewillow.com

SHA-256 Fingerprint

1E:7F:BE:8B:77:40:B4:DC:8F:59:47:36:9E:D1:4D:C0:D6:28:49:47...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9fef07b098190c1e-BOS
content-encoding
Brotli(br)
content-language
en-US
content-length
79257
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt2.aspmx.l.google.com
alt1.aspmx.l.google.com
alt3.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

onewillow.com

Domain Age
21y 9m

Created

23.08.2004

Expires

23.08.2029

Last Updated

24.08.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly9 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

degular-display + dm sans

WCAG Partial
60/100
Readability
/30
18/30

14px · LH 1.40

Hierarchy
/20
6/20
WCAG
/25
18/25

1.07:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

degular-display

Sans

Body Font

dm sans

Sans14px

Contrast Ratio

1.07:1

4 issues

Reading Comfort

~43 CPL

Narrow lines
88px
h2
40px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 2 font families keeps load times fast.

AAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 60

Color Palette

10 unique colors
2.21:1 Fail Light
#b0afa5
Other· 21.5%
#ffffff
Text· 10.8%
#6a5b43
Primary· 19%
#857b6a
Secondary· 13.399999999999999%
#5a4b35
Secondary· 6.6%
#4a3d29
Secondary· 5%
#e1fe97
Accent· 4.4%
#e0e0d8
Border· 2.5%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

1

User behavior and product analytics

A/B Testing & Optimization

1

Experimentation and conversion optimization

Reviews & Social Proof

1

Customer reviews and testimonials

3

Categories

3

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
10
Async
9
Defer

Top Script Sources

onewillow.com(5)cdn.shopify.com(4)transcend-cdn.com(2)cdn-widgetsrepository.yotpo.com(2)assets.videowise.com(2)

Website Identity

onewillow.com

21 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Google Workspaceen

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Last analyzed: 20 May 2026 at 23:13

Historical Analysis & Change Tracking