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oliversbabycare.co.uk

https://oliversbabycare.co.uk· First analyzed 15 May 2026· Updated 15 May 2026
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oliversbabycare.co.uk
Desktop screenshot of oliversbabycare.co.uk
Mobile screenshot of oliversbabycare.co.uk
Mobile

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Hosting Provider

cloudflare.com

IP Address

172.66.174.142

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

brianna.ns.cloudflare.com.jeremy.ns.cloudflare.com.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.8 MB
248 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPressv6.9.4
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

SEO Analysis

B79/100
23
7
1
Meta Tags15/15
Content10/12
Headings3/8
Technical24/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness4/4
Mobile3/4
Indexability3/3
O
oliversbabycare.co.ukoliversbabycare.co.uk

Olivers Babycare | Baby Shop | Travel, Sleep & Nursery

Supplying everything you need for you and your baby, Olivers Babycare is home to the biggest and best baby brands from around the world.

Title Length54 chars

Recommended: 50-60 chars (~322px / 580px)

Description Length136 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

14 URLs

14 sub-sitemaps

robots.txt

5 rules

Local SEO

Local Search Readiness

28/100
Needs Work
8 10

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AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
8/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,439
Token eff.:Optimal

Structured Data

4 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
14
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
11/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
809 mg
CO₂e / view
7.8 MB
Page Weight
5%
Cleaner Than
New Visitor
924 mg
vs
Returning (cached)
462 mg
Annual (10K/mo)
97.1 kg
Emission Segments
Data Center
40 mg
Network
238 mg
Device
532 mg
Resource Breakdown
JavaScript
778.6 KB
Images
6.9 MB
CSS
95.0 KB
HTML
61.3 KB
Other
1.0 KB
Green Hosting Verified
Cloudflare
Provider Match
7 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

0%Critical
Critical / Transactional

HTTPS

WAF

86d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.05.2026

Valid Until

10.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

oliversbabycare.co.uk*.oliversbabycare.co.uk

SHA-256 Fingerprint

A8:09:23:08:55:07:46:90:6C:F9:05:2E:71:81:02:40:A6:E4:1D:AB...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 0s(max-age=0)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fc4ea563b428cf9-CDG
content-encoding
Brotli(br)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

_dc-mx.84accae5fc83.oliversbabycare.co.uk

Domain Information

oliversbabycare.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Termly

Cookie Consent Banner
Termly
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Termly
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
84/100
Mobile Friendly42 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Montserrat

WCAG Partial
60/100
Readability
/30
20/30

14px · LH 1.60

Hierarchy
/20
7/20
WCAG
/25
13/25

2.04:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

Montserrat

Sans

Body Font

Montserrat

Sans14px

Contrast Ratio

2.04:1

11 issues

Reading Comfort

~38 CPL

Narrow lines
26px
h2
29px
h3
24px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 2.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ Lean font stack: 1 font families keeps load times fast.

Color Palette

10 unique colors
5.69:1 AA Light
#ffffff
Background· 55.10000000000001%
#676762
Other· 4%
#030202
Secondary· 9.1%
#d28a89
Primary· 6.3%
#beb9a9
Border· 5.8%
#25201c
Secondary· 5.2%
#4c3b38
Secondary· 4.5%
#362f2b
Secondary· 3.8%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

2

Email marketing and automation platforms

Behavior Analytics

1

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Reviews & Social Proof

1

Customer reviews and testimonials

4

Categories

5

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
9
Async
0
Defer

Top Script Sources

oliversbabycare.co.uk(10)gstatic.com(4)cdn.doofinder.com(1)invitejs.trustpilot.com(1)googletagmanager.com(1)

Website Identity

Olivers BabyCare

Olivers BabyCare

Organization

Supplying everything you need for you and your baby, Olivers Babycare is home to the biggest and best baby brands from around the world.

Location detected: 🇬🇧 United Kingdomvia tld
en-GB

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Last analyzed: 15 May 2026 at 20:33

Historical Analysis & Change Tracking