oliversbabycare.co.uk

https://oliversbabycare.co.uk· First analyzed 15 May 2026· Updated 15 May 2026

Export

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.66.174.142

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

brianna.ns.cloudflare.com.jeremy.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.5 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

7.8 MB

248 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPressv6.9.4

Infrastructure

Hosting

Cloudflare

CDN

Cloudflare

Technology Stack

32 Technologies Detected

Plugins

Checkout For Woocommerce

Woocommerce Points And Rewards

WooCommerce

Ml Slider

Free Gifts For Woocommerce

Woocommerce Composite Products

Woocommerce Product Bundles

Trustpilot Reviews

Woocommerce Pixel Manager

Doofinder For Woocommerce

Analytics

CSS Frameworks

Email Marketing

Frameworks

Libraries

UI Components

Icon Libraries

Fonts

Advertising

Microsoft Advertising

Reviews

Payments

CDN

Security

SEO Analysis

B79/100

Meta Tags15/15

Content10/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social0/5

Freshness4/4

Mobile3/4

Indexability3/3

oliversbabycare.co.ukoliversbabycare.co.uk

Olivers Babycare | Baby Shop | Travel, Sleep & Nursery

Supplying everything you need for you and your baby, Olivers Babycare is home to the biggest and best baby brands from around the world.

Title Length54 chars

Recommended: 50-60 chars (~322px / 580px)

Description Length136 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

8 issues found

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Crawlability

Sitemap

Type: index

14 URLs

14 sub-sitemaps

robots.txt

5 rules

Local SEO

Local Search Readiness

28/100

Needs Work

8 10

Sponsored

AI & LLM Readiness

D47/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

8/25

Citation

8/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:1,439

Token eff.:Optimal

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

85/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

42/100

809 mg

CO₂e / view

7.8 MB

Page Weight

Cleaner Than

New Visitor

924 mg

Returning (cached)

462 mg

Annual (10K/mo)

97.1 kg

Emission Segments

Data Center

40 mg

Network

238 mg

Device

532 mg

Resource Breakdown

JavaScript

778.6 KB

Images

6.9 MB

CSS

95.0 KB

HTML

61.3 KB

Other

1.0 KB

Green Hosting Verified

Cloudflare

Provider Match

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

0%Critical

Critical / Transactional

HTTPS

WAF

86d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.05.2026

Valid Until

10.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

oliversbabycare.co.uk*.oliversbabycare.co.uk

SHA-256 Fingerprint

A8:09:23:08:55:07:46:90:6C:F9:05:2E:71:81:02:40:A6:E4:1D:AB...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 0s(max-age=0)

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9fc4ea563b428cf9-CDG

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

_dc-mx.84accae5fc83.oliversbabycare.co.uk

Domain Information

oliversbabycare.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Termly

Cookie Consent Banner

Termly

GDPR Indicators

Cookie consent banner detected

CMP: Termly

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

84/100

Mobile Friendly42 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Montserrat

WCAG Partial

60/100

Readability

/30

20/30

14px · LH 1.60

Hierarchy

/20

7/20

WCAG

/25

13/25

2.04:1 min contrast

Performance

/25

20/25

1 font · 3 req

Heading Font

Montserrat

Sans

Body Font

Montserrat

Sans14px

Contrast Ratio

2.04:1

11 issues

Reading Comfort

~38 CPL

Narrow lines

26px

29px

24px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 2.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 60

Color Palette

10 unique colors

5.69:1 AA Light

#ffffff

Background· 55.10000000000001%

#676762

Other· 4%

#030202

Secondary· 9.1%

#d28a89

Primary· 6.3%

#beb9a9

Border· 5.8%

#25201c

Secondary· 5.2%

#4c3b38

Secondary· 4.5%

#362f2b

Secondary· 3.8%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

MailchimpSMB

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

TermlySMB

Cookie consent and privacy compliance tools

Reviews & Social Proof

TrustpilotMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

oliversbabycare.co.uk(10)gstatic.com(4)cdn.doofinder.com(1)invitejs.trustpilot.com(1)googletagmanager.com(1)

Website Identity