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oldspice.com

https://oldspice.com· First analyzed 07 May 2026· Updated 07 May 2026
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oldspice.com
Desktop screenshot of oldspice.com
Mobile screenshot of oldspice.com
Mobile

Sponsored

Hosting Provider

BigCommerce
bigcommerce.com

IP Address

63.141.128.12

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS399566

Organization

Bigcommerce Inc

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns3-02.azure-dns.org.ns4-02.azure-dns.info.ns1-02.azure-dns.com.ns2-02.azure-dns.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
816 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
53 KB
48 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
BigCommerce

Technology Stack

10 Technologies Detected

Libraries

2
jQueryv3.6.0
Lightbox

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Security

1
reCAPTCHA

Customer Support

1
Zendesk

SEO Analysis

C65/100
18
9
0
Meta Tags9/15
Content10/12
Headings8/8
Technical17/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
O
oldspice.comoldspice.com

Old Spice | Official Site

Old Spice antiperspirant, deodorant, body wash, hair and beard care. We make a ton of great things designed for men, loved by everyone.

Title Length25 chars

Recommended: 50-60 chars (~145px / 580px)

Description Length136 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    5 URLs

    5 sub-sitemaps

    robots.txt

    70 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F30/100
    Bot Access
    9/25
    Machine Read.
    11/25
    Schema Data
    0/25
    Citation
    10/25

    AI Bot Access

    3/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:521
    Token eff.:Optimal
    Sections/1K:19.2
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary315w
    Descriptive Headingsavg 6w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    84/100
    12
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    61/100
    A+
    7 mg
    CO₂e / view
    52.7 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    8 mg
    vs
    Returning (cached)
    4 mg
    Annual (10K/mo)
    780 g
    Emission Segments
    Data Center
    2 mg
    Network
    2 mg
    Device
    4 mg
    Resource Breakdown
    JavaScript
    30.6 KB
    Images
    385 B
    Fonts
    980 B
    HTML
    20.1 KB
    Other
    762 B
    Green Hosting Not Verified
    BigCommerce
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    167d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    21.09.2025

    Valid Until

    21.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    www.oldspice.comoldspice.com

    SHA-256 Fingerprint

    20:67:43:DC:80:16:C8:E8:79:9D:E0:84:17:08:75:64:C5:34:73:9B...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    bc-ray
    1
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    9f7e35171ff5edc8-MXP
    content-encoding
    📦 Gzip(gzip)
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    50

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    Domain Information

    oldspice.com

    Domain Age
    30y 9m

    Created

    02.08.1995

    Expires

    01.08.2026

    Last Updated

    28.07.2025

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    81/100
    Mobile Friendly7 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    DINCondensed-Bold + Open Sans

    WCAG Partial
    54/100
    Readability
    /30
    15/30

    16px · LH 1.25

    Hierarchy
    /20
    12/20

    1.75x ratio · ✓ H1→H6

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    12/25

    System fonts

    Heading Font

    DINCondensed-Bold

    Sans28px

    Body Font

    Open Sans

    Sans16px

    Contrast Ratio

    1:1

    15 issues

    Reading Comfort

    Dual Sans-Serif

    left aligned
    28px
    h1
    46px
    h2
    16px
    p
    Major Sixth
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 15 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    GGoogle FontsBuy on MyFontsFlesch 0

    Color Palette

    7 unique colors
    8.59:1 AAA Dark
    #4c4c4c
    Text· 31.700000000000003%
    #ffffff
    Text· 15%
    #0c262d
    Primary· 16.3%
    #54312b
    Secondary· 2.3%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    21 Resources

    17
    Scripts
    4
    Styles
    7
    Async
    1
    Defer

    Top Script Sources

    lightboxcdn.com(4)cdn11.bigcommerce.com(4)ajax.googleapis.com(3)googletagmanager.com(2)edge.curalate.com(2)

    Website Identity

    oldspice.com

    30 years old
    Location detected: 🇺🇸 United Statesvia ip
    CSC Corporate Domains, Inc.en

    Sponsored

    Last analyzed: 07 May 2026 at 06:36

    Historical Analysis & Change Tracking