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oatly.com

https://oatly.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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oatly.com
Desktop screenshot of oatly.com
Mobile screenshot of oatly.com
Mobile

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Hosting Provider

Port Information Hosting AB

IP Address

193.14.90.203

Site Location

🇸🇪 Swedenvia ip

Server Location

🇸🇪 Malmo, Sweden

ASN

AS1257

Organization

Port Information Hosting AB

CDN

CDN

Nameservers

b.portsdns.net.a.portsdns.se.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
464 ms10%
Speed Index
603 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
855 KB
96 requests

Image Optimization

WebPResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
Storyblok
Infrastructure
Hosting
Port Information Hosting AB
CDN
CDN

Progressive Web App

Web ManifestApple Touch Icon

Detected API Sources

https://a.storyblok.com/f/1079...

Technology Stack

9 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelPlausible Analytics

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Email Marketing

1
Klaviyo

Advertising

1
Google Ads

SEO Analysis

B73/100
22
5
1
Meta Tags14/15
Content10/12
Headings3/8
Technical19/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
O
oatly.comoatly.com

Oatly | the Original Oat Drink Company | Oatly

A site filled with everything you could possible think of, and also probably not think of, related to an oat drink company called Oatly.

Title Length46 chars

Recommended: 50-60 chars (~281px / 580px)

Description Length136 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

4,910 URLs

robots.txt

3 rules

Sitemap reference found

Local SEO

Local Search Readiness

13/100
Poor
4 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D46/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
0/25
Citation
16/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:1,473
Token eff.:Optimal
Sections/1K:9.5
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary27w
Descriptive Headingsavg 4.5w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
15
Passed
2
Critical
3
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
50/100
B
106 mg
CO₂e / view
855.2 KB
Page Weight
80%
Cleaner Than
New Visitor
121 mg
vs
Returning (cached)
60 mg
Annual (10K/mo)
12.7 kg
Emission Segments
Data Center
24 mg
Network
25 mg
Device
57 mg
Resource Breakdown
JavaScript
497.4 KB
Images
2.5 KB
CSS
301.5 KB
HTML
19.6 KB
Other
34.3 KB
Green Hosting Not Verified
Port Information Hosting AB
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

71%Good
Static / Informational

HTTPS

No WAF

158d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

02.09.2025

Valid Until

03.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.oatly.comoatly.com

SHA-256 Fingerprint

A8:42:90:9D:FD:04:AB:09:85:B6:C6:0B:08:99:D9:9B:84:00:82:DE...

Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
⚪ Custom(s-maxage=3600, stale-while-revalidate=31532400)
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=utf-8
date
Tue, 28 Apr 2026 13:15:39 GMT
etag
W/"1rst82koww4j53"
request-context
appId=cid-v1:
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

oatly-com.mail.protection.outlook.com

Domain Information

oatly.com

Domain Age
26 years

Created

03.05.2000

Expires

03.05.2027

Last Updated

26.04.2026

Registrar

Abion AB

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly4 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Margo Pro Regular

WCAG Partial
56/100
Readability
/30
16/30

15px · LH --

Hierarchy
/20
8/20
WCAG
/25
17/25

1:1 min contrast

Performance
/25
15/25

1 font · 3 req

Heading Font

Margo Pro Regular

Sans

Body Font

Margo Pro Regular

Sans15px

Contrast Ratio

1:1

4 issues

Reading Comfort

Single Font Family

left aligned
27px
h2
32px
h3
15px
p
Minor Third
Scale

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Hard to read: Flesch score 33/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFluid Type (rem)Flesch 33

Color Palette

5 unique colors
5.83:1 AA Dark
#60605e
Other· 52.8%
#f6f6f6
Background· 30.999999999999996%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
0
Async
20
Defer

Top Script Sources

local(20)

Website Identity

oatly.com

26 years old
Location detected: 🇸🇪 Swedenvia ip
Abion AB📧 Microsoft 365en

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Last analyzed: 28 Apr 2026 at 13:15

Historical Analysis & Change Tracking