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nuby.com

https://nuby.com· First analyzed 15 May 2026· Updated 15 May 2026
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nuby.com
Desktop screenshot of nuby.com
Mobile screenshot of nuby.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.15.64

Site Location

🇬🇧 Boldon Colliery, Boldon Business Park, United Kingdomvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

nelly.ns.cloudflare.com.zod.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
515 ms10%
Speed Index
670 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.5 MB
394 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
ProductionCustom
Shopify Theme

Detected Apps

KlaviyoHotjarFacebook ChannelInstagram ShoppingTikTok

Technology Stack

18 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Microsoft Clarity

Fonts

2
Google FontsAdobe Fonts (Typekit)

Customer Support

2
FreshdeskZendesk

Advertising

2
Google AdsMicrosoft Advertising

Libraries

1
Moment.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Other

1
VWO

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B79/100
26
1
1
Meta Tags14/15
Content3/12
Headings8/8
Technical25/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
N
nuby.comnuby.com

Nuby UK | Baby and Toddler Products and Accessories

Nuby baby products cater for all your little ones’ needs. Trust a brand with over 40 years of research and development.

Title Length51 chars

Recommended: 50-60 chars (~309px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (32 words). Search engines need substantial content for ranking.

2 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

128 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

38/100
Needs Work
10 12

Sponsored

AI & LLM Readiness

D49/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
6/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:2,147
Token eff.:Optimal

Structured Data

4 JSON-LD
Organization×1.1BreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
73/100
12
Passed
2
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
8/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
778 mg
CO₂e / view
7.5 MB
Page Weight
5%
Cleaner Than
New Visitor
889 mg
vs
Returning (cached)
445 mg
Annual (10K/mo)
93.3 kg
Emission Segments
Data Center
38 mg
Network
229 mg
Device
511 mg
Resource Breakdown
JavaScript
1.2 MB
Images
1.4 MB
CSS
75.5 KB
Fonts
29.6 KB
HTML
69.1 KB
Other
4.8 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

57d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.04.2026

Valid Until

11.07.2026

Subject Alternative Names (1)

uk.nuby.com

SHA-256 Fingerprint

C2:E4:BA:52:28:D2:80:DE:A4:3A:B0:66:66:83:7B:09:76:72:67:D7...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇩🇪 Frankfurt
9fbe12d3bc5dd2af-FRA
content-encoding
⚡ Brotli(br)
content-language
en-GB
content-length
70408
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

nuby-com.mail.protection.outlook.com

Domain Information

nuby.com

Domain Age
26 years

Created

24.04.2000

Expires

24.04.2030

Last Updated

11.08.2025

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly5 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Proxima Nova

WCAG Partial
69/100
Readability
/30
16/30

12px · LH --

Hierarchy
/20
20/20

2.67x ratio · ✓ H1→H6

WCAG
/25
13/25

1.94:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

Proxima Nova

Sans32px

Body Font

Proxima Nova

Sans12px

Contrast Ratio

1.94:1

7 issues

Reading Comfort

~39 CPL

Narrow lines
32px
h1
28px
h2
24px
h3
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Easy to read: Flesch score 76/100 — accessible to general audiences.

⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.9:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.7x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 76

Color Palette

8 unique colors
Light
#ffffff
Background· 26.299999999999997%
#9eafe3
Primary· 31.299999999999997%
#78c7c1
Secondary· 17.3%
#646585
Secondary· 5.6%
#8abeda
Accent· 4.9%
#abd5d4
Secondary· 3.4%
#b2b8cf
Secondary· 3.4%

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

A/B Testing & Optimization

1
VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

5

Categories

8

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
20
Async
1
Defer

Top Script Sources

googletagmanager.com(4)analytics.webgains.io(2)cdn.shopify.com(2)connect.facebook.net(2)clarity.ms(2)

Website Identity

Nuby UK

Nuby UK

Website

Nuby baby products cater for all your little ones’ needs. Trust a brand with over 40 years of research and development.

0800 334 5844
uk.nuby.com
26 years old

13 Burford Way, Nuby UK, Boldon Colliery, Boldon Business Park

NE35 9PZ, Boldon Colliery, Boldon Business Park, England

GB

Location detected: 🇬🇧 United Kingdom, Boldon Colliery, Boldon Business Parkvia schema_nap
MarkMonitor Inc.📧 Microsoft 365en-GB

Sponsored

Last analyzed: 15 May 2026 at 00:37

Historical Analysis & Change Tracking