nssf.org

https://nssf.org· First analyzed 26 Apr 2026· Updated 26 Apr 2026

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nssf.org

Mobile

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Hosting Provider

WP Engine

wpengine.com

IP Address

141.193.213.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns99.ultradns.net.pdns99.ultradns.org.pdns99.ultradns.biz.pdns99.ultradns.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

379 ms10%

Speed Index

493 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

625 KB

138 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

nssfCustom

Technology Stack

27 Technologies Detected

Plugins

Cookie Law Info Download Manager Advanced Ads Advanced Ads Pro

Advanced Custom Fields Pro

Contact Form 7

Post Draft Preview Swiftfaq Advanced Ads Layer Searchwp Live Ajax Search Super Socializer Advanced Ads Tracking

Analytics

Libraries

Frameworks

UI Components

Other

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Advertising

CDN

SEO Analysis

B71/100

Meta Tags12/15

Content6/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images2/7

Links5/5

URL5/5

Social4/5

Freshness2/4

Mobile3/4

Indexability3/3

nssf.orgnssf.org

NSSF | The Firearm Industry Trade Association

As the firearm industry trade association, NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, ...

Description truncated.

Title Length45 chars

Recommended: 50-60 chars (~270px / 580px)

Description Length284 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

18 URLs

18 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

31/100

Needs Work

9 8

Sponsored

AI & LLM Readiness

D48/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

8/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:2,008

Token eff.:Optimal

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary11w

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

84/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

70/100

63 mg

CO₂e / view

625.2 KB

Page Weight

80%

Cleaner Than

New Visitor

72 mg

Returning (cached)

36 mg

Annual (10K/mo)

7.6 kg

Emission Segments

Data Center

3 mg

Network

19 mg

Device

42 mg

Resource Breakdown

JavaScript

429.5 KB

Images

342 B

CSS

2.2 KB

HTML

97.2 KB

Other

95.9 KB

Green Hosting Verified

WP Engine

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

61%Fair

Interactive

HTTPS

WAF

56d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

23.03.2026

Valid Until

21.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.nssf.org

SHA-256 Fingerprint

45:4B:0D:83:85:3E:38:00:67:CB:9D:B9:79:8F:73:1B:A4:A0:41:D5...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

accept-ch

Sec-CH-UA-Mobile

alt-svc

h3=":443"; ma=86400

cache-control

🟡 600s(max-age=600, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9f287e482a835091-MXP

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

nssf-org.mail.protection.outlook.com

Domain Information

nssf.org

Domain Age

29y 2m

Created

21.02.1997

Expires

22.02.2035

Last Updated

10.01.2026

Registrar

Network Solutions, LLC

DNSSEC

Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner

CookieYes

GDPR Indicators

Cookie consent banner detected

CMP: CookieYes

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

69/100

Mobile Friendly49 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1 user-scalable=no

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Montserrat

WCAG Partial

50/100

Readability

/30

14/30

13px · LH 1.46

Hierarchy

/20

6/20

WCAG

/25

14/25

1.19:1 min contrast

Performance

/25

16/25

1 font · 6 req

Heading Font

Montserrat

Sans

Body Font

Montserrat

Sans13px

Contrast Ratio

1.19:1

21 issues

Reading Comfort

~38 CPL

Narrow lines

18px

30px

12px

13px

Minor Second

Scale

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.46 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 34/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 21 elements below WCAG AA threshold (min 1.2:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 34

Color Palette

7 unique colors

4.36:1 AA Large Light

#ffffff

Primary· 13.2%

#707a86

Secondary· 5.5%

#3b3d48

Secondary· 33.300000000000004%

#3f4d62

Secondary· 18.1%

#252d3b

Secondary· 17.200000000000003%

Business & Marketing Stack

7 Tools Detected

Enterprise

CRM Systems

SalesforceEnterprise

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

GDPR Cookie ConsentFree

Cookie consent and privacy compliance tools

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

(6)snap.licdn.com(3)connect.facebook.net(2)googletagmanager.com(2)cdn-ileionp.nitrocdn.com(2)

Website Identity

National Shooting Sports Foundation

Organization

As the firearm industry trade association, NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting and helping people better understand the industry’s lawful products.

203.426.1320

www.nssf.org/

29 years old

Location detected: 🇺🇸 United Statesvia ip

Network Solutions, LLC📧 Microsoft 365en-US

Social Profiles

Facebook X (Twitter)Instagram LinkedIn YouTube

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Last analyzed: 26 Apr 2026 at 20:56

Historical Analysis & Change Tracking