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nrm.org

https://nrm.org· First analyzed 01 May 2026· Updated 01 May 2026
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nrm.org
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Mobile

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Hosting Provider

cloudflare.com

IP Address

172.67.68.21

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

chad.ns.cloudflare.com.kimora.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
407 ms10%
Speed Index
529 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
180 KB
103 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
AvadaCustom

SEO Analysis

A84/100
23
6
1
Meta Tags15/15
Content10/12
Headings6/8
Technical22/25
E-E-A-T5/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
N
nrm.orgnrm.org

Norman Rockwell Museum - The Home for American Illustration

Norman Rockwell Museum presents the world’s largest collection of original Norman Rockwell art as the best of American illustration.

Title Length59 chars

Recommended: 50-60 chars (~367px / 580px)

Description Length132 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (20/24) — critical for accessibility and SEO

Crawlability

Sitemap
robots.txt

18 rules

Local SEO

Local Search Readiness

30/100
Needs Work
9 9

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AI & LLM Readiness

D55/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
8/25
Citation
19/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:1,373
Token eff.:Optimal
Depth:1/5

Structured Data

4 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary15w
Descriptive Headingsavg 15.2w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
13
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
71/100
A+
18 mg
CO₂e / view
180.1 KB
Page Weight
95%
Cleaner Than
New Visitor
21 mg
vs
Returning (cached)
10 mg
Annual (10K/mo)
2.2 kg
Emission Segments
Data Center
<0.001 g
Network
5 mg
Device
12 mg
Resource Breakdown
JavaScript
2.6 KB
Images
127.5 KB
HTML
45.7 KB
Other
4.3 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • Carbon footprint recommendation preview...
D

Security Score

51%Poor
Interactive

HTTPS

WAF

32d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

04.03.2026

Valid Until

02.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

nrm.org*.nrm.org

SHA-256 Fingerprint

C2:0B:C0:50:DF:03:FB:70:7D:2A:E9:8F:5B:97:56:09:C3:36:99:53...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f4b7ab788e30d6e-MXP
content-encoding
Brotli(br)
content-type
text/html; charset=UTF-8
date
Fri, 01 May 2026 02:50:34 GMT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

nrm-org.mail.protection.outlook.com

Domain Information

nrm.org

Domain Age
29y 8m

Created

20.08.1996

Expires

19.08.2026

Last Updated

09.08.2025

Registrar

Squarespace Domains II LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
77/100
Mobile Friendly3 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Lato

WCAG Partial
71/100
Readability
/30
24/30

16px · LH 1.40

Hierarchy
/20
14/20

2.25x ratio

WCAG
/25
17/25

3.73:1 min contrast

Performance
/25
16/25

1 font · 11 req

Heading Font

Lato

Sans36px

Body Font

Lato

Sans16px

Contrast Ratio

3.73:1

21 issues

Reading Comfort

~41 CPL

Narrow lines
36px
h1
26px
h2
18px
h3
18px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 34/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 21 elements below WCAG AA threshold (min 3.7:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 34

Color Palette

12 unique colors
17.83:1 AAA Light
#ffffff
Background· 33.800000000000004%
#171815
Text· 6%
#9ac9d2
Primary· 10.2%
#178ea6
Accent· 7.6%
#2d3829
Secondary· 6.7%
#a0958b
Secondary· 6%
#5a473b
Secondary· 4.8%
#4a808c
Secondary· 2.1%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

2

User behavior and product analytics

Advertising

2

Ad platforms and retargeting pixels

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Social Media

1

Social widgets and sharing tools

4

Categories

6

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
9
Async
0
Defer

Top Script Sources

nrm.org(10)googletagmanager.com(3)enews.nrm.org(2)connect.facebook.net(2)giving.classy.org(1)

Website Identity

Norman Rockwell Museum

Norman Rockwell Museum

Organization

Norman Rockwell Museum presents the world’s largest collection of original Norman Rockwell art as the best of American illustration.

Location detected: 🇨🇦 Canadavia ip
Squarespace Domains II LLC📧 Microsoft 365en-USEst. 1969

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Last analyzed: 01 May 2026 at 02:51

Historical Analysis & Change Tracking