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npws.net

https://npws.net· First analyzed 04 Jun 2026· Updated 04 Jun 2026
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npws.net
Desktop screenshot of npws.net
Mobile screenshot of npws.net
Mobile

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Hosting Provider

HubSpot CMS
hubspot.com

IP Address

199.60.103.160

Site Location

🇺🇸 Worcester, United Statesvia schema_nap

Server Location

🇺🇸 Cambridge, United States

ASN

AS209242

Organization

HubSpot, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns6.worldnic.com.ns5.worldnic.com.

Performance

81

Core Web Vitals

Weight

First Contentful Paint
2.2 s10%
Speed Index
2.8 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.6 MB
85 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
HubSpot CMS

Technology Stack

13 Technologies Detected

Libraries

2
jQueryv3.7.1
AOS

Analytics

2
Google Analytics
Google Analytics 4

UI Components

1
Slick Carousel

Other

1
AOS (Animate On Scroll)

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

CDN

1
Cloudflare

SEO Analysis

A89/100
29
2
0
Meta Tags14/15
Content11/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images7/7
Links4/5
URL5/5
Social5/5
Freshness4/4
Mobile2/4
Indexability3/3
N
npws.netnpws.net

New Perspective: Top Digital Marketing Agency in Worcester MA

We fuel growth for cleantech, SaaS, and next-gen manufacturers through expert marketing, web design, inbound marketing and content. Worcester, MA.

Title Length61 chars

Recommended: 50-60 chars (~374px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (0)

    2 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    294 URLs

    robots.txt

    7 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    45/100
    Fair
    13 7

    Sponsored

    AI & LLM Readiness

    C62/100
    Bot Access
    20/25
    Machine Read.
    12/25
    Schema Data
    13/25
    Citation
    17/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:986
    Token eff.:Optimal
    Sections/1K:2

    Structured Data

    6 JSON-LD
    Person×1.3Organization×1.1WebSiteVideoObjectSpeakableSpecification×1.3SearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary147w
    Descriptive Headingsavg 6.2w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (6)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    91/100
    15
    Passed
    0
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    49/100
    C
    205 mg
    CO₂e / view
    1.6 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    234 mg
    vs
    Returning (cached)
    117 mg
    Annual (10K/mo)
    24.6 kg
    Emission Segments
    Data Center
    46 mg
    Network
    49 mg
    Device
    110 mg
    Resource Breakdown
    JavaScript
    64.5 KB
    Images
    26.1 KB
    CSS
    697.1 KB
    Fonts
    1.0 KB
    HTML
    31.5 KB
    Other
    837.2 KB
    Green Hosting Not Verified
    HubSpot CMS
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    86%Very Good
    Interactive

    HTTPS

    WAF

    56d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    02.05.2026

    Valid Until

    31.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.npws.net

    SHA-256 Fingerprint

    58:35:00:C7:B5:05:14:B5:29:38:69:A9:71:56:6E:03:7B:E7:FD:03...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-credentials
    false
    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 5s(s-maxage=0,max-age=5)
    cache-tag
    CT-178290905693,CG-316759,P-316759,W-85031640661,W-850320426...
    cf-cache-status
    BYPASS
    cf-ray🇮🇹 Milan
    a0667371bb48ed8f-MXP
    Good Warning Issue

    Email Infrastructure

    Rackspace Email

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    mx2.emailsrvr.com
    mx1.emailsrvr.com

    Domain Information

    npws.net

    Domain Age
    23y 10m

    Created

    06.08.2002

    Expires

    06.08.2028

    Last Updated

    12.07.2025

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly16 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    -apple-system

    WCAG Partial
    75/100
    Readability
    /30
    24/30

    18px · LH 1.50

    Hierarchy
    /20
    19/20

    2.67x ratio · ✓ H1→H6

    WCAG
    /25
    10/25

    1:1 min contrast

    Performance
    /25
    22/25

    System fonts

    Heading Font

    -apple-system

    Sans48px

    Body Font

    -apple-system

    Sans18px

    Contrast Ratio

    1:1

    14 issues

    Reading Comfort

    ~35 CPL

    Narrow lines
    48px
    h1
    54px
    h2
    45px
    h3
    18px
    p
    Minor Second
    Scale

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 43/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.7x larger than body text.

    GGoogle FontsFlesch 43

    Color Palette

    4 unique colors
    Light
    #faffff
    Primary· 90.6%
    #93aa8c
    Secondary· 4.9%
    #1e2d5a
    Secondary· 3.1%
    #bbd792
    Secondary· 1.3%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    4

    Categories

    5

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    7
    Async
    7
    Defer

    Top Script Sources

    cdnjs.cloudflare.com(5)googletagmanager.com(4)snap.licdn.com(2)local(2)js.hs-analytics.net(1)

    Website Identity

    High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program

    High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program

    VideoObject

    Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation. In this engaging session, we dive into the journey of a company that faced the daunting challenge

    5087556797
    www.npws.net
    23 years old

    364 Burncoat St., Suite 2, Worcester

    01606, Worcester, MA

    US

    Location detected: 🇺🇸 United States, Worcestervia schema_nap
    Network Solutions, LLC📧 Rackspace EmailenEst. 2003

    Social Profiles

    InstagramLinkedIn

    Sponsored

    Last analyzed: 04 Jun 2026 at 11:03

    Historical Analysis & Change Tracking