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now.org

https://now.org· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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now.org
Desktop screenshot of now.org
Mobile screenshot of now.org
Mobile

Sponsored

Hosting Provider

Kinsta
cloudflare.com

IP Address

162.159.134.42

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns41.worldnic.com.ns42.worldnic.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
670 ms10%
Speed Index
871 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
85 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
now2020Custom

Technology Stack

20 Technologies Detected

Plugins

7
Popup Maker
Contact Form 7
Social Icons Widget By WpzoomYoutube Channel GalleryWp ViewsItro Popup
Duracelltomi Google Tag Manager

Libraries

3
jQueryv3.7.1
jQuery UI
Underscore.js

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Frameworks

1
Alpine.js

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Advertising

1
Microsoft Advertising

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B78/100
22
9
0
Meta Tags10/15
Content8/12
Headings5/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
N
now.orgnow.org

National Organization for Women

As the grassroots arm of the women’s movement, NOW’s purpose is to promote feminist ideals, lead societal change, eliminate discrimination, and achieve and p...

Description truncated.
Title Length31 chars

Recommended: 50-60 chars (~191px / 580px)

Description Length259 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    25 URLs

    25 sub-sitemaps

    robots.txt

    5 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    17/100
    Poor
    5 12

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D59/100
    Bot Access
    20/25
    Machine Read.
    14/25
    Schema Data
    6/25
    Citation
    19/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:445
    Token eff.:Optimal
    Sections/1K:40.4
    Depth:1/5

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteBreadcrumbList

    Citation Readiness

    Opening Summary23w
    Descriptive Headingsavg 4w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    68/100
    11
    Passed
    4
    Critical
    3
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    7/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    5/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    50/100
    D
    227 mg
    CO₂e / view
    2.2 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    260 mg
    vs
    Returning (cached)
    130 mg
    Annual (10K/mo)
    27.3 kg
    Emission Segments
    Data Center
    11 mg
    Network
    67 mg
    Device
    149 mg
    Resource Breakdown
    JavaScript
    341.6 KB
    Images
    1.4 MB
    CSS
    262.4 KB
    Fonts
    168.0 KB
    HTML
    24.2 KB
    Green Hosting Verified
    Kinsta
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    WAF

    62d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    30.03.2026

    Valid Until

    28.06.2026

    Subject Alternative Names (2)

    *.now.orgnow.org

    SHA-256 Fingerprint

    59:CC:FD:29:BD:26:9B:68:1F:32:40:E2:E9:BE:54:38:09:D5:41:CB...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    44595
    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 0s(public, max-age=0, s-maxage=86400)
    cf-cache-status
    HIT
    cf-ray🇦🇹 Vienna
    9f2511007f7f9322-VIE
    content-encoding
    ⚡ Brotli(br)
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    now-org.mail.protection.outlook.com

    Domain Information

    now.org

    Domain Age
    31y 4m

    Created

    12.12.1994

    Expires

    11.12.2027

    Last Updated

    21.01.2021

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly24 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=no
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    orkneybold + orkneyregular

    WCAG Partial
    64/100
    Readability
    /30
    25/30

    16px · LH 1.50

    Hierarchy
    /20
    13/20

    4.12x ratio

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    11/25

    2 fonts · 7 req

    Heading Font

    orkneybold

    Sans66px

    Body Font

    orkneyregular

    Sans16px

    Contrast Ratio

    1:1

    8 issues

    Reading Comfort

    ~41 CPL

    Narrow lines
    66px
    h1
    32px
    h2
    28px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 4.1x larger than body text.

    Buy on MyFontsFluid Type (rem)Flesch 0

    Color Palette

    9 unique colors
    Light
    #f8c784
    Accent· 37.6%
    #73509c
    Primary· 14.9%
    #31163a
    Secondary· 11.9%
    #fefefd
    Primary· 9.6%
    #e3d3cc
    Secondary· 8.4%
    #62438b
    Secondary· 6.9%
    #503473
    Primary· 3.8%
    #926d7e
    Secondary· 3.7%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    2

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    12
    Async
    0
    Defer

    Top Script Sources

    now.org(8)bat.bing.com(4)googletagmanager.com(4)connect.facebook.net(2)gstatic.com(1)

    Website Identity

    National Organization for Women

    Organization

    As the grassroots arm of the women’s movement, NOW’s purpose is to promote feminist ideals, lead societal change, eliminate discrimination, and achieve and protect the equal rights of all women and girls in all aspects of social, political, and economic life.

    now.org/
    31 years old
    Location detected: 🇨🇦 Canadavia ip
    Network Solutions, LLC📧 Microsoft 365en-US

    Sponsored

    Last analyzed: 26 Apr 2026 at 10:57

    Historical Analysis & Change Tracking