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northwood.edu

https://northwood.edu· First analyzed 04 May 2026· Updated 04 May 2026
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northwood.edu
Desktop screenshot of northwood.edu
Mobile screenshot of northwood.edu
Mobile

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Hosting Provider

Squarespace
squarespace.com

IP Address

198.49.23.144

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 New York, United States

ASN

AS53831

Organization

Squarespace, Inc.

Server

Pagely-ARES/1.22.2

CDN

Azure Cdn

Nameservers

ns2-08.azure-dns.net.ns3-08.azure-dns.org.ns4-08.azure-dns.info.ns1-08.azure-dns.com.

Performance

89

Core Web Vitals

Weight

First Contentful Paint
1.6 s10%
Speed Index
2.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
54 KB
250 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.6.5
cms
northwood-themeCustom

Technology Stack

18 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

Plugins

4
Northwood BlocksAdd To AnyPage Links To
Yoast SEO

Advertising

3
Google AdsLinkedIn AdsSnapchat Pixel

Libraries

2
jQueryv3.7.1
Moment.js

Frameworks

1
React

UI Components

1
Fancybox

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

SEO Analysis

B73/100
24
4
1
Meta Tags9/15
Content3/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images5/7
Links4/5
URL5/5
Social4/5
Freshness4/4
Mobile4/4
Indexability3/3
N
northwood.edunorthwood.edu

Northwood University

Northwood University is among top undergraduate business schools with career-focused programs, real-world learning, and flexible degrees.

Title Length20 chars

Recommended: 50-60 chars (~122px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (2 words). Search engines need substantial content for ranking.

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

24/100
Needs Work
6 12

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AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
8/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,297
Token eff.:Optimal

Structured Data

4 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
47/100
A+
7 mg
CO₂e / view
54.0 KB
Page Weight
95%
Cleaner Than
New Visitor
8 mg
vs
Returning (cached)
4 mg
Annual (10K/mo)
804 g
Emission Segments
Data Center
2 mg
Network
2 mg
Device
4 mg
Resource Breakdown
HTML
54.0 KB
Green Hosting Not Verified
Squarespace
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

51%Poor
Interactive

HTTPS

No WAF

89d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

03.05.2026

Valid Until

01.08.2026

Subject Alternative Names (2)

*.northwood.edunorthwood.edu

SHA-256 Fingerprint

C4:A0:E2:21:7E:A4:6E:DD:96:B4:57:73:68:22:39:BC:BA:DB:0A:A2...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self' https://northwood.edu https://www.nor...
content-type
text/html; charset=UTF-8
date
Mon, 04 May 2026 16:22:32 GMT
link
<https://www.northwood.edu/wp-json/>; rel="https://api.w.org...
server
Pagely-ARES/1.22.2
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mxb-002a9601.gslb.pphosted.com
mxa-002a9601.gslb.pphosted.com

Domain Information

northwood.edu

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly35 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Gotham Narrow Ultra + GothamPro

WCAG Partial
65/100
Readability
/30
18/30

14px · LH 1.50

Hierarchy
/20
15/20

5.14x ratio

WCAG
/25
15/25

1:1 min contrast

Performance
/25
17/25

3 fonts

Heading Font

Gotham Narrow Ultra

Sans72px

Body Font

GothamPro

Sans14px

Contrast Ratio

1:1

15 issues

Reading Comfort

~40 CPL

Narrow lines
72px
h1
48px
h2
24px
h3
14px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 15/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 15 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 5.1x larger than body text.

Buy on MyFontsFlesch 15

Color Palette

9 unique colors
2.01:1 Fail Light
#8e8c8f
Other· 10.2%
#545d65
Secondary· 6%
#1b2936
Primary· 31.7%
#324b5f
Secondary· 19.1%
#f4d5ab
Accent· 4.7%
#0c1929
Primary· 4.7%
#4c7895
Secondary· 4%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

3
Facebook PixelMid-Market
LinkedIn AdsEnterprise
Snapchat PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookieYesSMB

Cookie consent and privacy compliance tools

3

Categories

6

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
17
Async
0
Defer

Top Script Sources

connect.facebook.net(6)googletagmanager.com(5)s45498.pcdn.co(3)tr.snapchat.com(1)sc-static.net(1)

Website Identity

Northwood University

Northwood University

Organization

Northwood University is among top undergraduate business schools with career-focused programs, real-world learning, and flexible degrees.

www.northwood.edu/
Location detected: 🇺🇸 United Statesvia ip
en-US

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Last analyzed: 04 May 2026 at 16:23

Historical Analysis & Change Tracking