northwestoutlet.com

https://northwestoutlet.com· First analyzed 29 May 2026· Updated 29 May 2026

Export

northwestoutlet.com

Mobile

Sponsored

Hosting Provider

Liquid Web, L.L.C

IP Address

199.189.224.205

Site Location

🇺🇸 Superior, United Statesvia schema_nap

Server Location

🇺🇸 Ashburn, United States

ASN

AS32244

Organization

Liquid Web, L.L.C

Server

Nginx

Nameservers

ns1.compudyne.net.ns4.compudyne.net.ns3.compudyne.net.ns0.compudyne.net.+1 more

Performance

Core Web Vitals

Weight

First Contentful Paint

883 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.2 MB

250 requests

Image Optimization

Lazy Load

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Technology Stack

15 Technologies Detected

Libraries

jQuery

Underscore.js Moment.js

Analytics

Google Analytics

Google Analytics 4

Google Tag Manager

UI Components

Slick Carousel Owl Carousel

CSS Frameworks

Icon Libraries

Fonts

Email Marketing

Web Servers

Security

SEO Analysis

B70/100

Meta Tags13/15

Content10/12

Headings3/8

Technical20/25

E-E-A-T5/7

Images5/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile1/4

Indexability3/3

northwestoutlet.comnorthwestoutlet.com

Northwest Outlet - Clothing, Outerwear, Footwear, Outdoor Gear

Northwest Outlet provides a full line of sporting goods - from fishing and hunting items, camping gear, footwear, clothing and outerwear from only the best b...

Description truncated.

Title Length62 chars

Recommended: 50-60 chars (~390px / 580px)

Description Length163 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

10 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

3,475 URLs

robots.txt

55 rules

Sitemap reference found

Local SEO

Local Search Readiness

30/100

Needs Work

8 12

Sponsored

AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

7/25

Citation

8/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:1,172

Token eff.:Optimal

Depth:1/5

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary24w

Descriptive Headingsavg 2.2w

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

75/100

Passed

Critical

Warnings

Images & Alt Text

13/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

154 mg

CO₂e / view

1.2 MB

Page Weight

70%

Cleaner Than

New Visitor

176 mg

Returning (cached)

88 mg

Annual (10K/mo)

18.4 kg

Emission Segments

Data Center

34 mg

Network

37 mg

Device

82 mg

Resource Breakdown

JavaScript

599.4 KB

Images

268.7 KB

CSS

347.8 KB

Fonts

3.5 KB

HTML

18.6 KB

Other

3.8 KB

Green Hosting Not Verified

Liquid Web, L.L.C

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

0%Critical

Critical / Transactional

HTTPS

No WAF

262d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

14.01.2026

Valid Until

15.02.2027

OCSP Stapling

Enabled

Subject Alternative Names (2)

www.northwestoutlet.comnorthwestoutlet.com

SHA-256 Fingerprint

E7:E4:EE:D1:8B:35:A4:38:F1:A1:FE:5A:F8:5B:EE:BD:03:61:0F:3A...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔴 No Cache(max-age=0, must-revalidate, no-cache, no-store)

content-encoding

⚡ Brotli(br)

content-security-policy-report-only

font-src www.paypalobjects.com *.googleapis.com *.gstatic.co...

content-type

text/html; charset=UTF-8

date

Fri, 29 May 2026 09:44:30 GMT

expires

Wed, 28 May 2025 23:58:34 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx2-us1.ppe-hosted.com

mx1-us1.ppe-hosted.com

Domain Information

northwestoutlet.com

Domain Age

26y 3m

Created

15.02.2000

Expires

15.02.2027

Last Updated

24.01.2026

Registrar

Name.com, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

66/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, shrink-to-fit=no

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Open Sans

WCAG Partial

56/100

Readability

/30

22/30

17px · LH 1.70

Hierarchy

/20

4/20

WCAG

/25

10/25

1:1 min contrast

Performance

/25

20/25

2 fonts · 3 req

Heading Font

Open Sans

Sans

Body Font

Open Sans

Sans17px

Contrast Ratio

1:1

16 issues

Reading Comfort

~44 CPL

Narrow lines

90px

42px

16px

17px

✅ Excellent readability: 17px body text is ideal for all devices.

⚠️ Partial contrast: 16 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Text justify detected: Justified text creates uneven word spacing, hurting readability on web.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ Lean font stack: 2 font families keeps load times fast.

GGoogle Fonts Buy on MyFonts

Color Palette

7 unique colors

Dark

#727271

Other· 12%

#202c22

Secondary· 41.2%

#2b4635

Primary· 28.599999999999998%

#3b5147

Primary· 6.5%

#c8c97d

Secondary· 4.4%

#7b6144

Secondary· 3.6%

Business & Marketing Stack

2 Tools Detected

Advanced

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

northwestoutlet.com(15)googletagmanager.com(1)gstatic.com(1)google.com(1)google-analytics.com(1)

Website Identity

Northwest Outlet

Organization

Northwest Outlet has been a fixture in the Twin Ports of Superior, WI and Duluth, MN as well as the upper Midwest for 70 years and we look forward to many more. Northwest Outlet is your destination for all your workwear, outdoor gear and sportswear needs. We offer a wide selection of top brands

1-800-569-8142

www.northwestoutlet.com/

26 years old

1814 Belknap St. , Superior

54880, Superior, Wisconsin

United States

Location detected: 🇺🇸 United States, Superiorvia schema_nap

Name.com, Inc.en

Social Profiles

Facebook X (Twitter)Instagram

Sponsored

Last analyzed: 29 May 2026 at 09:44

Historical Analysis & Change Tracking