northlinkferries.co.uk

https://northlinkferries.co.uk· First analyzed 16 May 2026· Updated 16 May 2026

Export

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.66.159.18

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

aspen.ns.cloudflare.com.dane.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

879 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.2 MB

85 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPressv6.9.4

Infrastructure

Hosting

Cloudflare

CDN

Cloudflare

Technology Stack

15 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel

Plugins

Jquery Pin It Button For Images

Libraries

CSS Frameworks

UI Components

Other

AOS (Animate On Scroll)

Fonts

Google Fonts

Tag Managers

Google Tag Manager

CDN

Cloudflare

SEO Analysis

A83/100

Meta Tags15/15

Content11/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

northlinkferries.co.uknorthlinkferries.co.uk

Ferry to the Orkney and Shetland islands | NorthLink Ferries

Take a ferry to the Orkney and Shetland islands with NorthLink. Sail from Aberdeen to Lerwick, Aberden to Kirkwall and Scrabster to Stromness.

Title Length60 chars

Recommended: 50-60 chars (~361px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

6 issues found

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Crawlability

Sitemap

Type: index

18 URLs

18 sub-sitemaps

robots.txt

9 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D53/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

8/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:3%

Words:686

Token eff.:Optimal

Sections/1K:8.7

Depth:2/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary157w

Descriptive Headingsavg 3.1w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

87/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

5/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

28/100

435 mg

CO₂e / view

4.2 MB

Page Weight

15%

Cleaner Than

New Visitor

497 mg

Returning (cached)

249 mg

Annual (10K/mo)

52.2 kg

Emission Segments

Data Center

21 mg

Network

128 mg

Device

286 mg

Resource Breakdown

JavaScript

442.4 KB

Images

3.2 MB

CSS

595.5 KB

Fonts

1.4 KB

HTML

20.5 KB

Other

1.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

66%Fair

Interactive

HTTPS

WAF

41d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

29.03.2026

Valid Until

27.06.2026

Subject Alternative Names (2)

*.northlinkferries.co.uknorthlinkferries.co.uk

SHA-256 Fingerprint

9C:55:81:DA:40:2B:70:F0:E4:0E:F1:10:41:60:37:28:DB:A6:89:87...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9fc99cf38bbed808-CDG

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

date

Sat, 16 May 2026 10:14:01 GMT

link

<https://www.northlinkferries.co.uk/wp-json/>; rel="https://...

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mx1-eu1.ppe-hosted.com

mx2-eu1.ppe-hosted.com

Domain Information

northlinkferries.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

75/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, maximum-scale=6

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica

WCAG Partial

77/100

Readability

/30

24/30

20px · LH 1.50

Hierarchy

/20

17/20

4x ratio

WCAG

/25

16/25

1:1 min contrast

Performance

/25

20/25

2 fonts · 2 req

Heading Font

Helvetica

Sans80px

Body Font

Helvetica

Sans20px

Contrast Ratio

1:1

6 issues

Reading Comfort

~38 CPL

Narrow lines

80px

56px

46px

20px

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 42/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.0x larger than body text.

GGoogle Fonts Buy on MyFontsFlesch 42

Color Palette

13 unique colors

Light

#ffffff

Background· 18.3%

#617a8e

Secondary· 13%

#bed2db

Secondary· 11.7%

#044672

Primary· 9.6%

#829db0

Secondary· 7.8%

#675447

Secondary· 6.5%

#4a708c

Secondary· 6.1%

#9b7850

Secondary· 5.9%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

northlinkferries.co.uk(14)googletagmanager.com(3)connect.facebook.net(2)unpkg.com(1)

Website Identity