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northernrunner.com

https://northernrunner.com· First analyzed 07 May 2026· Updated 07 May 2026
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northernrunner.com
Desktop screenshot of northernrunner.com
Mobile screenshot of northernrunner.com
Mobile

Sponsored

Hosting Provider

UKFAST-MAN1FL2S2ROWAR5ROWDR2

IP Address

109.108.148.102

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Manchester, United Kingdom

ASN

AS61323

Server

Visualsoft

Nameservers

ns4.visualsoft.co.uk.ns1.visualsoft.co.uk.ns2.visualsoft.co.uk.ns3.visualsoft.co.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
406 ms10%
Speed Index
528 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
654 KB
58 requests

Image Optimization

Lazy LoadResponsiveJetpack Photon (WordPress)
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms

Technology Stack

12 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelSegment

Other

1
lazysizes

Other

1
Modernizr

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Customer Support

1
Zendesk

Plugins

1
WooCommerce

SEO Analysis

B75/100
22
6
0
Meta Tags15/15
Content6/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
N
northernrunner.comnorthernrunner.com

Running Shoes, Running Clothing & Gear at NorthernRunner.com

Running Shoes and Running Clothing from Inov8, Mizuno & Top Brands with Free Delivery on All Orders. Running Shoe Reviews, Advice & Tips.

Title Length60 chars

Recommended: 50-60 chars (~364px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    52 URLs

    52 sub-sitemaps

    robots.txt

    66 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    17/100
    Poor
    5 14

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D41/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    7/25
    Citation
    7/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:1,444
    Token eff.:Optimal

    Structured Data

    2 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    76/100
    12
    Passed
    5
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    12/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    11/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    55/100
    B
    81 mg
    CO₂e / view
    654.5 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    93 mg
    vs
    Returning (cached)
    46 mg
    Annual (10K/mo)
    9.7 kg
    Emission Segments
    Data Center
    18 mg
    Network
    19 mg
    Device
    43 mg
    Resource Breakdown
    JavaScript
    124.4 KB
    Images
    349.4 KB
    CSS
    102.6 KB
    Fonts
    14.5 KB
    HTML
    63.5 KB
    Green Hosting Not Verified
    UKFAST-MAN1FL2S2ROWAR5ROWDR2
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    No WAF

    319d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (4096 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    20.02.2026

    Valid Until

    22.03.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    northernrunner.comwww.northernrunner.com

    SHA-256 Fingerprint

    A8:5F:29:EB:A1:57:50:C2:AD:17:11:A4:61:F1:D1:E4:E7:5A:CF:38...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate, post-check=0, pre-check...)
    content-encoding
    📦 Gzip(gzip)
    content-length
    64745
    content-security-policy
    upgrade-insecure-requests; frame-ancestors 'self' live.sagep...
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (7)

    ASPMX2.GOOGLEMAIL.com
    ALT2.ASPMX.L.GOOGLE.com
    ALT1.ASPMX.L.GOOGLE.com
    ASPMX4.GOOGLEMAIL.com

    +3 more

    Domain Information

    northernrunner.com

    Domain Age
    24y 6m

    Created

    17.10.2001

    Expires

    17.10.2026

    Last Updated

    13.10.2025

    Registrar

    eNom, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    84/100
    Mobile Friendly132 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Lato

    WCAG Partial
    63/100
    Readability
    /30
    17/30

    13px · LH 1.73

    Hierarchy
    /20
    13/20

    1.2x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    16/25

    1 font · 6 req

    Heading Font

    Lato

    Sans16px

    Body Font

    Lato

    Sans13px

    Contrast Ratio

    1:1

    8 issues

    Reading Comfort

    ~42 CPL

    Narrow lines
    16px
    h1
    18px
    h2
    13px
    p
    Major Second
    Scale

    ❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    ✅ Lean font stack: 1 font families keeps load times fast.

    ✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

    Buy on MyFontsFlesch 61

    Color Palette

    13 unique colors
    10.99:1 AAA Light
    #ffffff
    Primary· 26.7%
    #413b3a
    Other· 3.2%
    #678ca3
    Secondary· 9.2%
    #afbfc9
    Secondary· 8.7%
    #3b647b
    Secondary· 8.5%
    #142029
    Primary· 7%
    #d71f40
    Primary· 6.6%
    #050607
    Secondary· 6.4%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Google AdsEnterprise

    Ad platforms and retargeting pixels

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    16
    Async
    3
    Defer

    Top Script Sources

    googletagmanager.com(5)northernrunner.com(4)apis.google.com(2)google.com(1)local(1)

    Website Identity

    Northern Runner

    Northern Runner

    Organization
    www.northernrunner.com
    24 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    eNom, LLC📧 Google Workspaceen-GB

    Social Profiles

    FacebookInstagram

    Sponsored

    Last analyzed: 07 May 2026 at 05:35

    Historical Analysis & Change Tracking