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normative.io

https://normative.io· First analyzed 28 May 2026· Updated 28 May 2026
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normative.io
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Mobile screenshot of normative.io
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.67.73.24

Site Location

🇸🇪 Stockholm, Swedenvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

anirban.ns.cloudflare.com.liz.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
653 ms10%
Speed Index
849 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
413 KB
61 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
normative_ioCustom

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

13 Technologies Detected

Plugins

4
Handl Utm Grabber V3
Wp Smush Pro
Optinmonster
Yoast SEO

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQueryv3.7.1

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Popups & Forms

1
OptinMonster

CDN

1
Cloudflare

SEO Analysis

A84/100
25
4
1
Meta Tags9/15
Content11/12
Headings8/8
Technical22/25
E-E-A-T5/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
N
normative.ionormative.io

Carbon Accounting Software - Audit-Ready Scope 1, 2 & 3 Data | Norm...

Calculate your full carbon footprint with our 349,000+ emission factors, 100% audit success rate and GHGP-certified climate experts. Book a demo.

Title truncated.
Title Length72 chars

Recommended: 50-60 chars (~438px / 580px)

Description Length145 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (72 chars, ~438px). Will be truncated in search results.

5 issues found

Upgrade to view details

Crawlability

Sitemap
robots.txt

28 rules

Sitemap reference found

Local SEO

Local Search Readiness

32/100
Needs Work
8 13

Sponsored

AI & LLM Readiness

C69/100
Bot Access
23/25
Machine Read.
13/25
Schema Data
16/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
blockquotesnav
Text ratio:6%
Words:1,147
Token eff.:Optimal
Sections/1K:9.6
Depth:2/5

Structured Data

8 JSON-LD
FAQPage×1.5Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary71w
Descriptive Headingsavg 5w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (5)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
88/100
14
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
68/100
A
42 mg
CO₂e / view
413.0 KB
Page Weight
90%
Cleaner Than
New Visitor
48 mg
vs
Returning (cached)
24 mg
Annual (10K/mo)
5.0 kg
Emission Segments
Data Center
2 mg
Network
12 mg
Device
27 mg
Resource Breakdown
JavaScript
244.3 KB
Images
95.8 KB
CSS
50.7 KB
HTML
22.2 KB
Green Hosting Verified
Cloudflare
GWF Verified
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A+

Security Score

95%Excellent
Static / Informational

HTTPS

WAF

62d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

01.05.2026

Valid Until

30.07.2026

Subject Alternative Names (1)

normative.io

SHA-256 Fingerprint

52:7E:7C:7D:5F:1B:FB:CD:07:FC:21:B9:D5:08:D1:9F:4C:8B:01:06...

Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 0s(max-age=0, must-revalidate, private)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
a02d4ede583beea5-MXP
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Google Workspace

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt3.aspmx.l.google.com
alt2.aspmx.l.google.com
aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

normative.io

Domain Age
10y 10m

Created

12.07.2015

Expires

12.07.2029

Last Updated

19.03.2024

Registrar

Cloudflare, Inc

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
initial-scale=1.0, width=device-width
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Zichtbaar

WCAG AAA
77/100
Readability
/30
20/30

18px · LH 1.33

Hierarchy
/20
18/20

5.33x ratio · ✓ H1→H6

WCAG
/25
24/25

14.54:1 min contrast

Performance
/25
15/25

1 font · 3 req

Heading Font

Zichtbaar

Sans96px

Body Font

Zichtbaar

Sans18px

Contrast Ratio

14.54:1

WCAG AAA (≥7:1)

Reading Comfort

~34 CPL

Narrow lines
96px
h1
60px
h2
24px
h3
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 6/100. Consider shorter sentences and simpler words.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 14.5:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.3x larger than body text.

Buy on MyFontsFlesch 6

Color Palette

5 unique colors
16.52:1 AAA Light
#ffffff
Background· 86.7%
#201e23
Secondary· 3.2%

Business & Marketing Stack

5 Tools Detected

Enterprise

CRM Systems

1
HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

2
OneTrustEnterprise
CookiebotMid-Market

Cookie consent and privacy compliance tools

3

Categories

5

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

23 Resources

20
Scripts
3
Styles
7
Async
4
Defer

Top Script Sources

normative.io(6)googletagmanager.com(3)a.omappapi.com(3)unpkg.com(1)js-eu1.hs-banner.com(1)

Website Identity

Normative

Normative

Organization

Normative provides carbon accounting software that helps companies calculate, report, and reduce their greenhouse gas emissions across Scope 1, 2, and 3.

10 years old

Regeringsgatan 25, Stockholm

111 53, Stockholm

SE

Location detected: 🇸🇪 Sweden, Stockholmvia schema_nap
Cloudflare, Inc📧 Google Workspaceen-GBEst. 2014

Sponsored

Last analyzed: 28 May 2026 at 12:37

Historical Analysis & Change Tracking