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noom.com

https://noom.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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noom.com
Desktop screenshot of noom.com
Mobile screenshot of noom.com
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.16.251.78

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

coby.ns.cloudflare.com.abby.ns.cloudflare.com.

Performance

79

Core Web Vitals

Weight

First Contentful Paint
2.4 s10%
Speed Index
3.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.5 MB
196 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.5.0
cms

Technology Stack

14 Technologies Detected

Libraries

3
jQueryv3.7.1
SwiperAnimate.css

Analytics

2
Google Analytics
Google Analytics 4

Plugins

2
WooCommerce
WPML

UI Components

1
Slick Carousel

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Other

1
VWO

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

B70/100
21
5
1
Meta Tags11/15
Content3/12
Headings5/8
Technical23/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
N
noom.comnoom.com

Noom: Lose weight and keep it off.

Noom pairs GLP-1 medication with a personalized program - so it’s not just weight loss, it’s change that lasts.

Title Length34 chars

Recommended: 50-60 chars (~207px / 580px)

Description Length111 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (7 words). Search engines need substantial content for ranking.

6 issues found

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Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

23 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100
Poor
4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
11/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:2,424
Token eff.:Optimal

Structured Data

4 JSON-LD
FAQPage×1.5Organization×1.1WebSite
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
69/100
10
Passed
5
Critical
0
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
8/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
40/100
F
568 mg
CO₂e / view
5.5 MB
Page Weight
5%
Cleaner Than
New Visitor
649 mg
vs
Returning (cached)
325 mg
Annual (10K/mo)
68.1 kg
Emission Segments
Data Center
28 mg
Network
167 mg
Device
373 mg
Resource Breakdown
JavaScript
384.8 KB
Images
3.1 MB
CSS
1.9 MB
HTML
77.0 KB
Other
1.0 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A+

Security Score

96%Excellent
Static / Informational

HTTPS

WAF

47d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

17.03.2026

Valid Until

15.06.2026

Subject Alternative Names (5)

*.alerts.noom.com*.mcd.noom.com*.message.noom.com*.noom.comnoom.com

SHA-256 Fingerprint

29:F6:3D:A4:E6:C2:B9:6A:2B:4B:70:B5:AE:B8:B8:49:4B:C2:F1:23...

Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-origin
https://www.noom.com
age
529156
apigw-requestid
cPMdyhqlIAMEacg=
cache-control
🟡 300s(s-maxage=1209600, max-age=300, must-revalidate)
cf-cache-status
HIT
cf-ray
9f39a5a18f111714-BOS
Good Warning Issue

Email Infrastructure

Google Workspace

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

aspmx.l.google.com
alt2.aspmx.l.google.com
aspmx3.googlemail.com
aspmx2.googlemail.com

+1 more

Domain Information

noom.com

Domain Age
28y 5m

Created

03.12.1997

Expires

02.12.2026

Last Updated

02.12.2024

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly118 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Untitled Serif + Untitled Sans

WCAG Partial
58/100
Readability
/30
17/30

12px · LH 1.60

Hierarchy
/20
10/20

6x ratio

WCAG
/25
15/25

1.34:1 min contrast

Performance
/25
16/25

2 fonts · 12 req

Heading Font

Untitled Serif

Serif72px

Body Font

Untitled Sans

Sans12px

Contrast Ratio

1.34:1

5 issues

Reading Comfort

~40 CPL

Narrow lines
72px
h1
48px
h2
37px
h3
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.3:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 6.0x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 62

Color Palette

11 unique colors
6.4:1 AA Light
#ffffff
Background· 18.799999999999997%
#596159
Other· 5.6%
#1f1f16
Primary· 14.5%
#7e869f
Secondary· 13.9%
#413d2e
Secondary· 13.8%
#eff6eb
Secondary· 7.2%
#604433
Secondary· 4.7%

Business & Marketing Stack

4 Tools Detected

Enterprise

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

A/B Testing & Optimization

1
VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

3

Categories

4

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
5
Async
1
Defer

Top Script Sources

noom.com(14)googletagmanager.com(3)cdn.cookielaw.org(2)dev.visualwebsiteoptimizer.com(1)

Website Identity

Noom

Noom

Organization

Noom: Lose weight and keep it off.

www.noom.com
28 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Google Workspaceen-US

Sponsored

Last analyzed: 28 Apr 2026 at 22:54

Historical Analysis & Change Tracking