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nm.com

https://nm.com· First analyzed 11 May 2026· Updated 11 May 2026
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nm.com
Desktop screenshot of nm.com
Mobile screenshot of nm.com
Mobile

Sponsored

Hosting Provider

Northwestern Mutual Life Insurance Company

IP Address

216.20.178.208

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Brookfield, United States

ASN

AS26787

Organization

Northwestern Mutual Life Insurance Company

Server

AmazonS3

CDN

CloudFront

Nameservers

ns4.northwesternmutual.com.dc1-ext-ddi-01a.nml.com.mkn-z3-ib-internet.northwesternmutual.com.ns3.northwesternmutual.com.+1 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint
619 ms10%
Speed Index
805 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
50 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

5 Technologies Detected

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

1
Tailwind CSS

Security

1
reCAPTCHA

Customer Support

1
Zendesk

SEO Analysis

A82/100
25
4
0
Meta Tags13/15
Content10/12
Headings7/8
Technical20/25
E-E-A-T5/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
N
nm.comnm.com

Northwestern Mutual | Financial Planning & Life Insurance Company

Northwestern Mutual is a financial partner that offers personalized plans, top-rated services and life insurance. Find a financial advisor and get started on...

Description truncated.
Title Length65 chars

Recommended: 50-60 chars (~391px / 580px)

Description Length174 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    5 URLs

    5 sub-sitemaps

    robots.txt

    16 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D55/100
    Bot Access
    20/25
    Machine Read.
    12/25
    Schema Data
    4/25
    Citation
    19/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    blockquotesdef. listsnavheader/footer
    Text ratio:7%
    Words:1,967
    Token eff.:Optimal
    Sections/1K:11.7
    Depth:4/5

    Structured Data

    5 JSON-LD
    WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary108w
    Descriptive Headingsavg 6.3w
    Canonical URL
    Open Graph1/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (6)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    13
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    46/100
    C
    152 mg
    CO₂e / view
    1.2 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    174 mg
    vs
    Returning (cached)
    87 mg
    Annual (10K/mo)
    18.3 kg
    Emission Segments
    Data Center
    34 mg
    Network
    37 mg
    Device
    82 mg
    Resource Breakdown
    JavaScript
    493.1 KB
    Images
    132.6 KB
    CSS
    414.7 KB
    Fonts
    143.9 KB
    HTML
    46.0 KB
    Other
    719 B
    Green Hosting Not Verified
    Northwestern Mutual Life Insurance Company
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    66%Fair
    Interactive

    HTTPS

    WAF

    262d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    29.01.2026

    Valid Until

    28.01.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (4)

    northwesternmutual.comwww.northwesternmutual.comlifeinsurance.comwww.lifeinsurance.com

    SHA-256 Fingerprint

    DD:96:A1:80:70:2B:0B:71:4C:B1:63:D8:29:B4:C5:DC:52:32:DD:BA...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🔴 No Cache(no-cache)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html
    date
    Mon, 11 May 2026 10:44:42 GMT
    etag
    W/"d040317e02f366cb0e5ce94c80df979d"
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    mxa-00170901.gslb.pphosted.com
    mxb-00170901.gslb.pphosted.com

    Domain Information

    nm.com

    Domain Age
    29y 10m

    Created

    09.07.1996

    Expires

    08.07.2026

    Last Updated

    28.10.2024

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    74/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    NM Serif + Guardian Sans

    WCAG AA
    77/100
    Readability
    /30
    24/30

    19px · LH 1.53

    Hierarchy
    /20
    14/20

    2.95x ratio

    WCAG
    /25
    23/25

    5.15:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 9 req

    Heading Font

    NM Serif

    Serif56px

    Body Font

    Guardian Sans

    Sans19px

    Contrast Ratio

    5.15:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~41 CPL

    Narrow lines
    56px
    h1
    34px
    h2
    64px
    h3
    21px
    h4
    19px
    p

    ✅ Excellent readability: 19px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.53 ratio (ideal range 1.4–1.6).

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.2:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.0x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    AAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 51

    Color Palette

    10 unique colors
    Light
    #ffffff
    Primary· 17.4%
    #001739
    Primary· 32.2%
    #7f5227
    Accent· 11.1%
    #321e0a
    Accent· 7.3%
    #cfab77
    Secondary· 7.1%
    #ede7d6
    Secondary· 6.9%
    #120d07
    Primary· 5.7%
    #55280f
    Accent· 5.1%

    Business & Marketing Stack

    2 Tools Detected

    Advanced

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    2

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    22 Resources

    20
    Scripts
    2
    Styles
    14
    Async
    1
    Defer

    Top Script Sources

    assets.adobedtm.com(10)local(5)gstatic.com(2)js-cdn.dynatrace.com(1)google.com(1)

    Website Identity

    Northwestern Mutual

    Northwestern Mutual

    Corporation

    Life insurance policies including whole life insurance, universal life insurance, and term life insurance allow you to secure your family's future.

    www.northwesternmutual.com
    29 years old
    Location detected: 🇺🇸 United Statesvia ip
    CSC Corporate Domains, Inc.en

    Sponsored

    Last analyzed: 11 May 2026 at 10:45

    Historical Analysis & Change Tracking